Spandex Audience in United States

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Spandex has an estimated audience of 4,079,800 people in United States. 57.5% are female, 42.5% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Mothercare, Julius Caesar (play), Cachorro, CAC 40.

The average Spandex fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Mothercare, Julius Caesar (play), with strongest over-indexing on Bank account (1.86× the country average). Demographically, the Spandex audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Spandex fans

Demographic split for Spandex audience in United States
MetricValue
Female57.5%
Male42.5%
Average age34.4
Estimated audience size4,079,800

Audience persona

The typical Spandex fan in United States is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Spandex in United States
RegionReachAffinity
California574,9841.28×
Texas491,5331.4×
Florida287,2241.04×
New York243,0701.07×
Illinois150,4901.11×
Georgia131,4741.05×
North Carolina124,8651.02×
Pennsylvania118,0650.86×
Ohio112,8790.9×
Michigan108,5611.02×
New Jersey96,9490.93×
Virginia95,9310.97×
Arizona94,8691.14×
Washington89,9421.1×
Tennessee75,4590.92×
Indiana75,0621.01×
Massachusetts74,0450.92×
Maryland69,0700.98×
Missouri67,2261.02×
Alabama64,9351.14×
Minnesota60,4821.03×
Wisconsin58,7910.96×
South Carolina57,7440.94×
Utah55,2411.51×
Colorado55,2280.86×
Louisiana53,3031.01×
Kentucky47,3220.93×
Oregon45,6240.98×
Nevada44,0071.12×
Oklahoma43,3780.96×
Iowa38,6921.15×
Connecticut38,0100.93×
Kansas37,3141.16×
Arkansas36,0141.07×
Mississippi33,1350.99×
Hawaii23,7361.35×
New Mexico22,7331.11×
Nebraska22,6721.11×
Idaho21,3371.04×
West Virginia13,4160.71×
New Hampshire10,7480.67×
South Dakota10,4321.11×
Washington, District of Columbia10,1230.83×
Rhode Island9,6070.74×
Maine9,6010.66×
Montana9,3370.82×
Delaware9,2410.82×
Alaska9,2231.06×
North Dakota8,7861.05×
Wyoming5,0650.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spandex audience
BrandAffinityCategory
Bank account1.86×Business & Career
Mothercare1.7×Kids & Family
Julius Caesar (play)2.5×
Cachorro1.81×Pets & Animals
CAC 401.71×Business & Career
nbc chicago1.77×Movies & TV
Highland games2.5×Sports
English literature1.76×Literature
Tierra Cali1.92×Travel & Leisure
JC Whitney3.61×Shopping
Boracay1.91×Travel & Leisure
Temple Grandin1.51×Literature
Fast Five1.62×Movies & TV
Thom Browne1.81×Fashion & Accessoires
Buenavista (Madrid)1.62×Travel & Leisure
Divergent series2.07×Movies & TV
Overtone1.58×Beauty & Wellness
Mariel Hemingway1.62×Fashion & Accessoires
Leprechaun1.55×Literature
Sub Zero (Official)1.52×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spandex audience
TraitClusterScore
Design AffinityPREMIUM1.61
SustainabilityBALANCE1.51
Price SensitivityPREMIUM1.38
Luxury OrientationPREMIUM1.32
Sports ActivityPOWER1.3
IndulgenceJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Spandex
CountryShare
United States17.3%
Egypt7.1%
Thailand5.5%

See Spandex audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Spandex have in United States?

Spandex has an estimated audience of 4,079,800 people in United States, concentrated in California and Texas.

What is the gender split and age of Spandex fans?

57.5% of Spandex fans are female, 42.5% are male, with an average age of 34.4 years.

Which brands do Spandex fans like most?

Spandex fans show strongest brand affinity for Bank account (1.86×), Mothercare (1.7×), and Julius Caesar (play) (2.5×) over the country average.

Where do Spandex fans live in United States?

Spandex fans in United States are most concentrated in California (reach 574,984), Texas (reach 491,533), and Florida (reach 287,224). These three regions account for the largest share of the active audience.

What other brands do Spandex fans also like?

Beyond Spandex itself, the audience over-indexes on Mothercare (1.7×), Julius Caesar (play) (2.5×), Cachorro (1.81×), and CAC 40 (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spandex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.