Speedway, Indiana Audience in United States

Speedway, Indiana logo

Speedway, Indiana has an estimated audience of 355,044 people in United States. 32.9% are female, 67.1% are male, average age 38.8. Top regions: Indiana, Illinois, Ohio. Top brand affinities: Minnesota, Sinaloa, ABC 7 Chicago, WESH, ARCO.

The average Speedway, Indiana fan in United States is 38.8 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Ohio. Top brand affinities include Minnesota, Sinaloa, ABC 7 Chicago, with strongest over-indexing on Minnesota (1.55× the country average). Demographically, the Speedway, Indiana audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Design Affinity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Speedway, Indiana fans

Demographic split for Speedway, Indiana audience in United States
MetricValue
Female32.9%
Male67.1%
Average age38.8
Estimated audience size355,044

Audience persona

The typical Speedway, Indiana fan in United States is more male, around 38.8 years old, with strong Design Affinity tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Speedway, Indiana in United States
RegionReachAffinity
Indiana157,89524.34×
Illinois20,2551.71×
Ohio15,6431.43×
Texas9,9140.32×
California9,4330.24×
Florida8,9600.37×
Michigan8,7800.95×
Kentucky7,9231.78×
New York5,9520.3×
Pennsylvania4,7600.4×
Wisconsin4,5960.86×
Tennessee4,3530.61×
North Carolina4,2880.4×
Virginia4,0630.47×
Missouri3,9810.7×
Georgia3,7450.34×
Massachusetts2,7640.4×
New Jersey2,6460.29×
Minnesota2,6280.52×
Iowa2,4740.85×
Arizona2,4350.34×
Colorado2,2550.4×
Washington2,1030.3×
South Carolina1,8520.35×
Alabama1,6320.33×
Maryland1,3900.23×
Oklahoma1,3700.35×
Kansas1,2530.45×
Arkansas1,1680.4×
Oregon1,1140.27×
Louisiana1,0520.23×
Mississippi9860.34×
Connecticut9620.27×
Nevada9110.27×
Utah8520.27×
Nebraska7440.42×
West Virginia7050.43×
Montana6610.67×
New Mexico6530.37×
Idaho6510.37×
Alaska6500.86×
New Hampshire5810.42×
Hawaii5740.38×
Rhode Island5610.5×
Maine5610.44×
South Dakota5590.68×
North Dakota5440.75×
Wyoming5271×
Vermont5090.82×
Delaware4640.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Speedway, Indiana audience
BrandAffinityCategory
Minnesota1.55×Travel & Leisure
Sinaloa2.46×Travel & Leisure
ABC 7 Chicago2.58×Movies & TV
WESH2.82×Movies & TV
ARCO1.63×Cars & Mobility
Acoustic music2.24×Music & Radio
WFTV2.19×Movies & TV
JTV (Indonesia)1.74×
Overtone3.17×Beauty & Wellness
Better Off Dead (film)3.38×Movies & TV
WSVN2.14×Movies & TV
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
Graham Greene (actor)1.56×
John Frusciante3×Music & Radio
Kerala1.58×Travel & Leisure
Chili con carne1.8×Food & Beverages
Laguna (province)2.28×
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Speedway, Indiana audience
TraitClusterScore
Design AffinityPREMIUM1.79
Career OrientationPOWER1.71
DIY MentalityTHRILL1.66
Risk AppetiteTHRILL1.59
ExtroversionTHRILL1.56
Family OrientationCONSERVATISM1.55

Worldwide distribution

Worldwide audience distribution share by country for Speedway, Indiana
CountryShare
United States96.4%
Brazil3.0%
Canada0.4%

See Speedway, Indiana audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Speedway, Indiana have in United States?

Speedway, Indiana has an estimated audience of 355,044 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Speedway, Indiana fans?

32.9% of Speedway, Indiana fans are female, 67.1% are male, with an average age of 38.8 years.

Which brands do Speedway, Indiana fans like most?

Speedway, Indiana fans show strongest brand affinity for Minnesota (1.55×), Sinaloa (2.46×), and ABC 7 Chicago (2.58×) over the country average.

Where do Speedway, Indiana fans live in United States?

Speedway, Indiana fans in United States are most concentrated in Indiana (reach 157,895), Illinois (reach 20,255), and Ohio (reach 15,643). These three regions account for the largest share of the active audience.

What other brands do Speedway, Indiana fans also like?

Beyond Speedway, Indiana itself, the audience over-indexes on Sinaloa (2.46×), ABC 7 Chicago (2.58×), WESH (2.82×), and ARCO (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedway, Indiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.