Spend with Pennies Audience in United States

Spend with Pennies logo

Spend with Pennies has an estimated audience of 2,930,815 people in United States. 82.0% are female, 18.0% are male, average age 46.5. Top regions: Texas, Ohio, California. Top brand affinities: Whataburger, Pillow, Jack White, English literature, edureka.

The average Spend with Pennies fan in United States is 46.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, California. Top brand affinities include Whataburger, Pillow, Jack White, with strongest over-indexing on Whataburger (1.89× the country average). Demographically, the Spend with Pennies audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Demographics of Spend with Pennies fans

Demographic split for Spend with Pennies audience in United States
MetricValue
Female82.0%
Male18.0%
Average age46.5
Estimated audience size2,930,815

Audience persona

The typical Spend with Pennies fan in United States is more female, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Spend with Pennies in United States
RegionReachAffinity
Texas149,3920.59×
Ohio120,9971.34×
California118,6830.37×
Florida114,2780.58×
Pennsylvania107,4531.09×
Michigan102,0681.33×
New York96,8100.59×
Illinois89,2830.91×
Wisconsin83,0151.88×
North Carolina82,4720.94×
Virginia70,5440.99×
Minnesota69,9601.67×
Georgia67,9250.75×
Indiana59,9451.12×
Washington57,8120.98×
Missouri52,1311.1×
Tennessee50,5860.86×
Colorado50,5051.09×
Massachusetts44,8390.78×
South Carolina42,6910.97×
Arizona41,7010.7×
Kentucky39,9081.09×
New Jersey39,6740.53×
Maryland35,5570.71×
Alabama33,8510.83×
Kansas32,9001.42×
Oklahoma32,0510.98×
Iowa31,9301.32×
Oregon30,8510.92×
Utah27,5491.05×
Arkansas24,2231×
Connecticut22,1880.75×
New Hampshire19,6381.7×
Nevada17,9030.63×
South Dakota17,3952.57×
Louisiana16,9710.45×
Idaho16,8741.15×
Nebraska16,3461.11×
Mississippi15,8790.66×
West Virginia12,8440.94×
Montana12,2101.5×
Maine11,7921.12×
New Mexico9,3520.64×
North Dakota8,6351.43×
Rhode Island6,9530.75×
Delaware6,7930.84×
Vermont6,7351.31×
Wyoming6,5341.5×
Hawaii5,1400.41×
Alaska4,7570.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spend with Pennies audience
BrandAffinityCategory
Whataburger1.89×Food & Beverages
Pillow2.17×Home & Garden
Jack White1.9×Movies & TV
English literature2.64×Literature
edureka11.51×Business & Career
Tierra Cali2.36×Travel & Leisure
Meals on Wheels1.58×Food & Beverages
Gary Clark, Jr.3.62×Music & Radio
Layne Staley1.64×Music & Radio
Hebe1.68×Home & Garden
International University of Business Agriculture and Technology2.66×Business & Career
Kingdom of Judah1.79×Politics & Society
Brunello Cucinelli1.84×Fashion & Accessoires
Gaelic football1.58×Sports
REO Speedwagon1.6×Music & Radio
Cockpit1.88×Travel & Leisure
New Era (Namibia)1.58×News
Isometric exercise1.62×Sports
Erie County, New York1.75×Travel & Leisure
Boracay1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spend with Pennies audience
TraitClusterScore
Family OrientationCONSERVATISM1.33
CreativityOPEN1.32
DIY MentalityTHRILL1.29
IndividualismJOY1.28
Convenience OrientationPREMIUM1.28
Community OrientationOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Spend with Pennies
CountryShare
United States90.7%
Canada8.5%
United Kingdom0.1%

See Spend with Pennies audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Spend with Pennies have in United States?

Spend with Pennies has an estimated audience of 2,930,815 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Spend with Pennies fans?

82.0% of Spend with Pennies fans are female, 18.0% are male, with an average age of 46.5 years.

Which brands do Spend with Pennies fans like most?

Spend with Pennies fans show strongest brand affinity for Whataburger (1.89×), Pillow (2.17×), and Jack White (1.9×) over the country average.

Where do Spend with Pennies fans live in United States?

Spend with Pennies fans in United States are most concentrated in Texas (reach 149,392), Ohio (reach 120,997), and California (reach 118,683). These three regions account for the largest share of the active audience.

What other brands do Spend with Pennies fans also like?

Beyond Spend with Pennies itself, the audience over-indexes on Pillow (2.17×), Jack White (1.9×), English literature (2.64×), and edureka (11.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spend with Pennies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.