Spice rub Audience in United States

Spice rub logo

Spice rub has an estimated audience of 1,350,049 people in United States. 39.8% are female, 60.2% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, N1 road (South Africa), edureka, MK, Layne Staley.

The average Spice rub fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, N1 road (South Africa), edureka, with strongest over-indexing on Urban Outfitters (1.68× the country average). Demographically, the Spice rub audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Spice rub fans

Demographic split for Spice rub audience in United States
MetricValue
Female39.8%
Male60.2%
Average age43.7
Estimated audience size1,350,049

Audience persona

The typical Spice rub fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Spice rub in United States
RegionReachAffinity
California110,4730.74×
Texas91,3610.79×
Florida68,7980.75×
New York58,2220.77×
Illinois35,5830.79×
Ohio35,4180.85×
Georgia34,3700.83×
Pennsylvania33,6260.74×
North Carolina31,9150.79×
Michigan28,4780.81×
Virginia26,0800.79×
Indiana23,0450.93×
Tennessee21,2890.79×
Massachusetts21,0730.79×
Washington20,5710.76×
New Jersey20,5450.6×
Kentucky19,7881.17×
Missouri19,4700.89×
Arizona19,0520.69×
Louisiana18,2911.05×
Wisconsin17,9850.89×
Colorado15,8690.75×
Minnesota15,6670.81×
South Carolina15,6010.77×
Alabama15,4300.82×
Maryland14,4160.62×
Oklahoma12,2870.82×
Oregon11,7370.76×
Iowa10,7030.96×
Arkansas10,2800.92×
Connecticut9,8340.73×
Nevada9,7650.75×
Mississippi9,6430.87×
Kansas9,3140.88×
Nebraska7,7081.14×
Utah7,0830.59×
Idaho6,8611.01×
West Virginia6,3691.01×
Alaska6,3552.2×
New Hampshire6,1221.15×
Montana6,0021.6×
Hawaii5,6180.97×
New Mexico5,5370.82×
Rhode Island5,4891.28×
Maine5,4861.13×
South Dakota5,4681.75×
North Dakota5,3241.92×
Wyoming5,1522.57×
Vermont4,9842.1×
Delaware4,5381.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spice rub audience
BrandAffinityCategory
Urban Outfitters1.68×Shopping
N1 road (South Africa)1.84×Travel & Leisure
edureka16.11×Business & Career
MK1.76×Music & Radio
Layne Staley2.6×Music & Radio
N1 road (South Africa)1.57×Travel & Leisure
Software widget4.97×Technology & Electronics
Graham Greene1.71×Literature
MeatEater2.09×Movies & TV
Northrop Grumman1.72×Business & Career
Cockpit2.38×Travel & Leisure
Certified diabetes educator3.37×Business & Career
life is good1.57×Music & Radio
Colorado River1.56×Travel & Leisure
Buying a House1.62×Home & Garden
Cacique2.56×Food & Beverages
English literature1.54×Literature
Voltron: Legendary Defender3.53×Movies & TV
Lebanese cuisine1.63×Food & Beverages
Hattiesburg, Mississippi2.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spice rub audience
TraitClusterScore
PatriotismCONSERVATISM1.52
Quality AwarenessPREMIUM1.48
IndulgenceJOY1.42
Career OrientationPOWER1.28
Need for SecurityCONSERVATISM1.23
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Spice rub
CountryShare
United States68.7%
Australia6.7%
United Kingdom5.1%

See Spice rub audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Spice rub have in United States?

Spice rub has an estimated audience of 1,350,049 people in United States, concentrated in California and Texas.

What is the gender split and age of Spice rub fans?

39.8% of Spice rub fans are female, 60.2% are male, with an average age of 43.7 years.

Which brands do Spice rub fans like most?

Spice rub fans show strongest brand affinity for Urban Outfitters (1.68×), N1 road (South Africa) (1.84×), and edureka (16.11×) over the country average.

Where do Spice rub fans live in United States?

Spice rub fans in United States are most concentrated in California (reach 110,473), Texas (reach 91,361), and Florida (reach 68,798). These three regions account for the largest share of the active audience.

What other brands do Spice rub fans also like?

Beyond Spice rub itself, the audience over-indexes on N1 road (South Africa) (1.84×), edureka (16.11×), MK (1.76×), and Layne Staley (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spice rub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.