Rascasse Audience Intelligence

Star Trek: The Original Series Audience in United States

A data profile of the people who buy, follow and care about Star Trek: The Original Series in United States — modelled from more than twelve digital signal sources. Star Trek: The Original Series has an estimated audience of 2,373,775 people in United States.

#205among TV series in United States#681among Movie / TV Show / Series in United States#1830in Movies & TV

The average Star Trek: The Original Series fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Star Trek, Jennifer Love Hewitt, Miles Teller, with strongest over-indexing on Star Trek (12.77× the country average).

Demographically, the Star Trek: The Original Series audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Trek: The Original Series fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Star Trek.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Trek: The Original Series profile in United States.

Audience size
2.4M
in United States
Gender
42.2%♀
57.8% male
Age
40.8
average years
Country rank
#12428
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Trek: The Original Series viewers

42.2% are female, 57.8% are male, average age 40.8.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Star Trek: The Original Series audience in United States
MetricValue
Female42.2%
Male57.8%
Average age40.8
Estimated audience size2,373,775
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Star Trek: The Original Series audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3918%
40-4924%
50+23%
Fig. 04

Worldwide distribution

64.1%

of the worldwide Star Trek: The Original Series audience comes from United States.

Worldwide audience distribution share by country for Star Trek: The Original Series
CountryShare
United States64.1%
Germany14.0%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Trek: The Original Series audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Trek: The Original Series fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.36×
02Maine~10K1.22×
03Oklahoma~30K1.19×
04Washington~60K1.17×
05Arkansas~20K1.15×
06Alaska~6K1.14×
07Kansas~20K1.13×
08Kentucky~30K1.11×
09Idaho~10K1.11×
10Montana~7K1.11×
11Utah~20K1.10×
12New Mexico~10K1.08×
13Missouri~40K1.07×
14Ohio~80K1.05×
15Iowa~20K1.05×
16Nebraska~10K1.05×
17West Virginia~10K1.04×
18Vermont~4K1.04×
19Indiana~50K1.03×
20North Dakota~5K1.02×
21Arizona~50K1.01×
22Wisconsin~40K1.01×
23Minnesota~30K1.01×
24New Hampshire~10K1.01×
25Michigan~60K1.00×
26Colorado~40K1.00×
27Alabama~30K1.00×
28South Dakota~5K0.98×
29Pennsylvania~80K0.97×
30Virginia~60K0.96×
31Tennessee~50K0.96×
32North Carolina~70K0.95×
33South Carolina~30K0.94×
34Nevada~20K0.94×
35Rhode Island~7K0.94×
36Delaware~6K0.93×
37Mississippi~20K0.90×
38California~200K0.89×
39Massachusetts~40K0.89×
40Texas~200K0.88×
41Florida~100K0.88×
42Illinois~70K0.88×
43Connecticut~20K0.88×
44New York~100K0.86×
45Maryland~40K0.86×
46Louisiana~30K0.86×
47Georgia~60K0.82×
48New Jersey~50K0.82×
49Hawaii~9K0.82×
50Washington, District of Columbia~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Star Trek: The Original Series, United States
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Trek: The Original Series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Trek: The Original Series audience
#·InterestCategoryAffinity×
01Star TrekMovies & TV12.77×
02Miles TellerMovies & TV12.77×
03Molly RingwaldMovies & TV12.77×
04Bates Motel (TV series)Movies & TV12.48×
05The Strangers (2008 film)Movies & TV11.86×
06Jennifer Love HewittMovies & TV11.61×
07Rosario DawsonMovies & TV9.12×
08Joey KingMovies & TV8.35×
09InceptionMovies & TV7.40×
10Winona RyderMovies & TV7.16×
11Mission: ImpossibleMovies & TV7.12×
12James FrancoMovies & TV6.20×
13David HarbourMovies & TV5.37×
14PoliticoPolitics & Society4.66×
15Rotten TomatoesMovies & TV4.18×
16Twin PeaksMovies & TV4.02×
17BeetlejuiceMovies & TV3.12×
18Diane KeatonMovies & TV2.98×
19SupermanMovies & TV2.18×
20RedditInternet & Social Media2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Trek: The Original Series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Trek: The Original Series audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
IndividualismJOY1.67×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Trek: The Original Series audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.79×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Trek: The Original Series have in United States?

Star Trek: The Original Series has an estimated audience of 2,373,775 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Star Trek: The Original Series viewers?

42.2% of Star Trek: The Original Series fans are female, 57.8% are male, with an average age of 40.8 years.

03

Which brands do Star Trek: The Original Series fans like most?

Star Trek: The Original Series fans show strongest brand affinity for Star Trek (12.77×), Jennifer Love Hewitt (11.61×), and Miles Teller (12.77×) over the country average.

04

Where do Star Trek: The Original Series fans live in United States?

Star Trek: The Original Series fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Star Trek: The Original Series fans also like?

Beyond Star Trek: The Original Series itself, the audience over-indexes on Jennifer Love Hewitt (11.61×), Miles Teller (12.77×), Superman (2.18×), and Winona Ryder (7.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek: The Original Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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