Star Trek: The Original Series Audience in United States

Star Trek: The Original Series logo

Star Trek: The Original Series has an estimated audience of 2,409,657 people in United States. 42.2% are female, 57.8% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Twin Peaks, Kia Sportage, Diane Keaton, Miles Teller.

The average Star Trek: The Original Series fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Twin Peaks, Kia Sportage, with strongest over-indexing on Beetlejuice (5.51× the country average). Demographically, the Star Trek: The Original Series audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Star Trek: The Original Series fans

Demographic split for Star Trek: The Original Series audience in United States
MetricValue
Female42.2%
Male57.8%
Average age40.8
Estimated audience size2,409,657

Audience persona

The typical Star Trek: The Original Series fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Star Trek: The Original Series in United States
RegionReachAffinity
California244,7610.92×
Texas183,8050.89×
Florida134,6950.83×
New York123,5510.92×
Pennsylvania81,7931.01×
Ohio79,4451.07×
Illinois74,6230.93×
North Carolina65,8620.91×
Georgia62,1610.84×
Michigan61,7430.98×
Virginia58,6481×
Washington57,1091.18×
New Jersey50,6060.83×
Arizona47,3900.96×
Indiana46,8441.06×
Tennessee46,4800.96×
Missouri44,2281.14×
Massachusetts43,5540.92×
Colorado38,2761.01×
Wisconsin36,7451.01×
Maryland36,5060.88×
Oregon36,2261.31×
Minnesota35,2191.02×
Kentucky33,9541.12×
South Carolina32,6800.9×
Alabama31,9990.95×
Oklahoma31,3401.17×
Louisiana26,9740.87×
Utah23,9001.11×
Connecticut21,7760.9×
Kansas21,3471.12×
Arkansas21,2551.07×
Nevada21,1780.91×
Iowa20,7571.05×
Maine18,6602.16×
Mississippi16,5870.84×
Idaho13,5861.12×
New Mexico12,6661.05×
Nebraska11,7060.97×
West Virginia11,1480.99×
New Hampshire9,3540.99×
Hawaii7,4540.72×
Rhode Island7,2900.95×
Montana6,5540.98×
Alaska6,5531.27×
Washington, District of Columbia5,6570.78×
Delaware5,4770.82×
South Dakota4,7640.86×
North Dakota4,3840.89×
Vermont4,1030.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Trek: The Original Series audience
BrandAffinityCategory
Beetlejuice5.51×Movies & TV
Twin Peaks9.41×Movies & TV
Kia Sportage22×Cars & Mobility
Diane Keaton5.63×Movies & TV
Miles Teller12.77×Movies & TV
Star Trek10.28×Movies & TV
Scooby-Doo4.02×Movies & TV
Jack Nicholson10.08×Movies & TV
Dumb and Dumber12.35×Movies & TV
Molly Ringwald12.77×Movies & TV
Bruce Willis4.85×Movies & TV
Toni Collette12.77×Movies & TV
Superman1.77×Movies & TV
Google Maps2.57×Internet & Social Media
Aaron Rodgers4.18×Sports
Jennifer Love Hewitt7.58×Movies & TV
The Strangers (2008 film)12.77×Movies & TV
Capital One2.57×Business & Career
Winona Ryder6.33×Movies & TV
Harrison Ford6.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Trek: The Original Series audience
TraitClusterScore
PatriotismCONSERVATISM1.6
Risk AppetiteTHRILL1.36
IndividualismJOY1.31
Need for SecurityCONSERVATISM1.18
ExtroversionTHRILL1.17
Early Adopter MentalityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Star Trek: The Original Series
CountryShare
United States68.5%
Germany8.2%
United Kingdom5.8%

See Star Trek: The Original Series audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Star Trek: The Original Series have in United States?

Star Trek: The Original Series has an estimated audience of 2,409,657 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Trek: The Original Series fans?

42.2% of Star Trek: The Original Series fans are female, 57.8% are male, with an average age of 40.8 years.

Which brands do Star Trek: The Original Series fans like most?

Star Trek: The Original Series fans show strongest brand affinity for Beetlejuice (5.51×), Twin Peaks (9.41×), and Kia Sportage (22×) over the country average.

Where do Star Trek: The Original Series fans live in United States?

Star Trek: The Original Series fans in United States are most concentrated in California (reach 244,761), Texas (reach 183,805), and Florida (reach 134,695). These three regions account for the largest share of the active audience.

What other brands do Star Trek: The Original Series fans also like?

Beyond Star Trek: The Original Series itself, the audience over-indexes on Twin Peaks (9.41×), Kia Sportage (22×), Diane Keaton (5.63×), and Miles Teller (12.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek: The Original Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.