Star Trek: The Original Series Audience in United States

Star Trek: The Original Series logo

Star Trek: The Original Series has an estimated audience of 2,409,657 people in United States. 42.2% are female, 57.8% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Urban Outfitters, Israel, Google Photos, Grinch.

The average Star Trek: The Original Series fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Urban Outfitters, Israel, with strongest over-indexing on Elsword (22× the country average). Demographically, the Star Trek: The Original Series audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Star Trek: The Original Series fans

Demographic split for Star Trek: The Original Series audience in United States
MetricValue
Female42.2%
Male57.8%
Average age40.8
Estimated audience size2,409,657

Audience persona

The typical Star Trek: The Original Series fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Star Trek: The Original Series in United States
RegionReachAffinity
California244,7610.92×
Texas183,8050.89×
Florida134,6950.83×
New York123,5510.92×
Pennsylvania81,7931.01×
Ohio79,4451.07×
Illinois74,6230.93×
North Carolina65,8620.91×
Georgia62,1610.84×
Michigan61,7430.98×
Virginia58,6481×
Washington57,1091.18×
New Jersey50,6060.83×
Arizona47,3900.96×
Indiana46,8441.06×
Tennessee46,4800.96×
Missouri44,2281.14×
Massachusetts43,5540.92×
Colorado38,2761.01×
Wisconsin36,7451.01×
Maryland36,5060.88×
Oregon36,2261.31×
Minnesota35,2191.02×
Kentucky33,9541.12×
South Carolina32,6800.9×
Alabama31,9990.95×
Oklahoma31,3401.17×
Louisiana26,9740.87×
Utah23,9001.11×
Connecticut21,7760.9×
Kansas21,3471.12×
Arkansas21,2551.07×
Nevada21,1780.91×
Iowa20,7571.05×
Maine18,6602.16×
Mississippi16,5870.84×
Idaho13,5861.12×
New Mexico12,6661.05×
Nebraska11,7060.97×
West Virginia11,1480.99×
New Hampshire9,3540.99×
Hawaii7,4540.72×
Rhode Island7,2900.95×
Montana6,5540.98×
Alaska6,5531.27×
Washington, District of Columbia5,6570.78×
Delaware5,4770.82×
South Dakota4,7640.86×
North Dakota4,3840.89×
Vermont4,1030.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Trek: The Original Series audience
BrandAffinityCategory
Elsword22×Games
Urban Outfitters2.25×Shopping
Israel1.98×Travel & Leisure
Google Photos2.02×Technology & Electronics
Grinch3.21×Movies & TV
Jezebel (film)5.3×Movies & TV
Goop3.93×Internet & Social Media
Vocal harmony3.31×Music & Radio
Home staging3.77×Home & Garden
Chromebook4.06×Technology & Electronics
Maracaibo8.24×Travel & Leisure
Wok4.57×Food & Beverages
YouTube Red12.77×Movies & TV
The Nice Guys5.39×Movies & TV
Pendleton, Oregon10.28×Travel & Leisure
Personalised Gifts2.67×Home & Garden
Winemaking2.74×Food & Beverages
Kendra Scott1.77×Fashion & Accessoires
Wikia2.03×Internet & Social Media
Nebraska Cornhuskers football2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Trek: The Original Series audience
TraitClusterScore
PatriotismCONSERVATISM1.6
Risk AppetiteTHRILL1.36
IndividualismJOY1.31
Need for SecurityCONSERVATISM1.18
ExtroversionTHRILL1.17
Early Adopter MentalityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Star Trek: The Original Series
CountryShare
United States68.5%
Germany8.2%
United Kingdom5.8%

See Star Trek: The Original Series audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Star Trek: The Original Series have in United States?

Star Trek: The Original Series has an estimated audience of 2,409,657 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Trek: The Original Series fans?

42.2% of Star Trek: The Original Series fans are female, 57.8% are male, with an average age of 40.8 years.

Which brands do Star Trek: The Original Series fans like most?

Star Trek: The Original Series fans show strongest brand affinity for Elsword (22×), Urban Outfitters (2.25×), and Israel (1.98×) over the country average.

Where do Star Trek: The Original Series fans live in United States?

Star Trek: The Original Series fans in United States are most concentrated in California (reach 244,761), Texas (reach 183,805), and Florida (reach 134,695). These three regions account for the largest share of the active audience.

What other brands do Star Trek: The Original Series fans also like?

Beyond Star Trek: The Original Series itself, the audience over-indexes on Urban Outfitters (2.25×), Israel (1.98×), Google Photos (2.02×), and Grinch (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek: The Original Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.