Steve Wilkos Audience in United States

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Steve Wilkos has an estimated audience of 558,726 people in United States. 88.3% are female, 11.7% are male, average age 36.5. Top regions: Texas, California, Florida. Top brand affinities: Goop, Grinch, Governor of Michigan, Litter box, Wok.

The average Steve Wilkos fan in United States is 36.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Grinch, Governor of Michigan, with strongest over-indexing on Goop (6.39× the country average). Demographically, the Steve Wilkos audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Steve Wilkos fans

Demographic split for Steve Wilkos audience in United States
MetricValue
Female88.3%
Male11.7%
Average age36.5
Estimated audience size558,726

Audience persona

The typical Steve Wilkos fan in United States is more female, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Steve Wilkos in United States
RegionReachAffinity
Texas40,9490.85×
California36,7200.6×
Florida35,3140.93×
New York33,8751.08×
Ohio27,0011.57×
Pennsylvania24,2511.29×
Illinois22,3641.2×
North Carolina20,1401.2×
Georgia19,7201.15×
Michigan19,1991.31×
Indiana13,8841.36×
Tennessee11,9991.07×
New Jersey11,7900.83×
Virginia11,6440.86×
Missouri10,4341.16×
South Carolina10,3551.23×
Massachusetts9,4570.86×
Louisiana9,3761.3×
Kentucky9,3281.33×
Wisconsin9,3021.11×
Maryland9,2840.97×
Alabama9,1201.17×
Connecticut8,6761.55×
Oklahoma8,5821.38×
Arizona7,8470.69×
Washington7,5540.67×
Minnesota7,1280.89×
Mississippi5,8861.28×
Arkansas5,5841.21×
Colorado5,3260.6×
Iowa5,1131.11×
Oregon4,7480.74×
Nevada4,6650.86×
Kansas4,1640.95×
West Virginia3,6371.4×
Nebraska3,0231.08×
Utah2,5640.51×
Maine2,1431.07×
New Mexico2,1230.76×
Idaho2,0350.73×
New Hampshire2,0140.91×
Rhode Island1,8411.04×
Washington, District of Columbia1,6130.96×
Delaware1,6061.04×
Alaska1,4501.21×
Montana9940.64×
North Dakota9720.85×
South Dakota9460.73×
Vermont7530.77×
Hawaii6980.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steve Wilkos audience
BrandAffinityCategory
Goop6.39×Internet & Social Media
Grinch4.44×Movies & TV
Governor of Michigan6.7×Politics & Society
Litter box1.87×Pets & Animals
Wok5.77×Food & Beverages
Racing2.19×Cars & Mobility
Pillow1.71×Home & Garden
Mathcore6.23×Music & Radio
Vocal harmony3.35×Music & Radio
Google Home4.59×Technology & Electronics
Hibachi5.22×Food & Beverages
Historic site2.82×Arts & Culture
Grace Slick5.79×Music & Radio
Keeper (password manager)3.95×Technology & Electronics
Hipster5.85×Politics & Society
No Escape (1994 film)6.7×Movies & TV
Regional styles of Mexican music1.68×Music & Radio
Fairy godmother4.39×Literature
headspace5.44×Health
ARCO1.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve Wilkos audience
TraitClusterScore
Family OrientationCONSERVATISM1.35
Convenience OrientationPREMIUM1.31
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.28
Social Media UsageJOY1.19
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Steve Wilkos
CountryShare
United States98.6%
Germany1.2%
Italy0.1%

See Steve Wilkos audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Steve Wilkos have in United States?

Steve Wilkos has an estimated audience of 558,726 people in United States, concentrated in Texas and California.

What is the gender split and age of Steve Wilkos fans?

88.3% of Steve Wilkos fans are female, 11.7% are male, with an average age of 36.5 years.

Which brands do Steve Wilkos fans like most?

Steve Wilkos fans show strongest brand affinity for Goop (6.39×), Grinch (4.44×), and Governor of Michigan (6.7×) over the country average.

Where do Steve Wilkos fans live in United States?

Steve Wilkos fans in United States are most concentrated in Texas (reach 40,949), California (reach 36,720), and Florida (reach 35,314). These three regions account for the largest share of the active audience.

What other brands do Steve Wilkos fans also like?

Beyond Steve Wilkos itself, the audience over-indexes on Grinch (4.44×), Governor of Michigan (6.7×), Litter box (1.87×), and Wok (5.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Wilkos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.