Stiffness Audience in United States

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Stiffness has an estimated audience of 1,855,915 people in United States. 59.3% are female, 40.7% are male, average age 48.7. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Cherish (group), headspace, Google Home, Governor of Michigan.

The average Stiffness fan in United States is 48.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Cherish (group), headspace, with strongest over-indexing on Lulu 黃路梓茵 (7.61× the country average). Demographically, the Stiffness audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Stiffness fans

Demographic split for Stiffness audience in United States
MetricValue
Female59.3%
Male40.7%
Average age48.7
Estimated audience size1,855,915

Audience persona

The typical Stiffness fan in United States is more female, around 48.7 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Stiffness in United States
RegionReachAffinity
California306,7711.5×
Texas199,5951.25×
Florida173,6191.38×
New York130,8591.26×
Illinois74,4901.2×
Georgia71,5961.25×
Pennsylvania61,7980.99×
Virginia60,3741.34×
North Carolina60,1951.08×
Massachusetts57,9871.59×
New Jersey57,8761.23×
Ohio51,1500.89×
Michigan48,4031×
Washington45,5081.22×
Arizona42,8761.13×
Maryland41,9711.32×
Tennessee35,6000.96×
Indiana32,1800.95×
Alabama28,7921.11×
South Carolina27,2330.98×
Minnesota26,8271.01×
Louisiana26,7631.12×
Missouri26,6090.89×
Colorado26,5150.91×
Wisconsin22,2610.8×
Connecticut20,5111.1×
Oregon19,7070.93×
Nevada19,5541.09×
Kentucky18,3540.79×
Oklahoma18,3280.89×
Mississippi17,8881.17×
Arkansas15,6721.02×
Utah15,1120.91×
Iowa14,1990.93×
Kansas13,1700.9×
New Mexico9,1550.98×
Hawaii8,8041.1×
Nebraska8,3810.9×
Washington, District of Columbia6,6541.19×
Idaho6,3950.69×
West Virginia5,8050.67×
New Hampshire5,7900.79×
Maine4,7780.72×
Rhode Island4,6190.78×
Delaware4,2810.84×
Alaska3,7600.95×
Montana3,6320.71×
South Dakota2,8860.67×
North Dakota2,8100.74×
Vermont2,1520.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stiffness audience
BrandAffinityCategory
Lulu 黃路梓茵7.61×Movies & TV
Cherish (group)18.52×Music & Radio
headspace13.91×Health
Google Home7.88×Technology & Electronics
Governor of Michigan8.16×Politics & Society
Wok7.1×Food & Beverages
Cryptic crossword15.07×Technology & Electronics
Fairy godmother7.25×Literature
Historic site4.13×Arts & Culture
Goop4.8×Internet & Social Media
Hibachi7×Food & Beverages
Grace Slick7.78×Music & Radio
Israel1.84×Travel & Leisure
Ira Glass14.69×Music & Radio
Goma14.56×Travel & Leisure
TV Fanatic8.58×Movies & TV
El Paso County, Colorado9.23×Travel & Leisure
National Paralympic Committee16.5×Sports
Kikar HaShabbat10.68×News
Guitar pedalboard11.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stiffness audience
TraitClusterScore
Risk AppetiteTHRILL2.31
Luxury OrientationPREMIUM1.35
Need for SecurityCONSERVATISM1.28
Quality AwarenessPREMIUM1.27
Price SensitivityPREMIUM1.25
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Stiffness
CountryShare
United States40.4%
United Kingdom13.7%
Australia6.5%

See Stiffness audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Stiffness have in United States?

Stiffness has an estimated audience of 1,855,915 people in United States, concentrated in California and Texas.

What is the gender split and age of Stiffness fans?

59.3% of Stiffness fans are female, 40.7% are male, with an average age of 48.7 years.

Which brands do Stiffness fans like most?

Stiffness fans show strongest brand affinity for Lulu 黃路梓茵 (7.61×), Cherish (group) (18.52×), and headspace (13.91×) over the country average.

Where do Stiffness fans live in United States?

Stiffness fans in United States are most concentrated in California (reach 306,771), Texas (reach 199,595), and Florida (reach 173,619). These three regions account for the largest share of the active audience.

What other brands do Stiffness fans also like?

Beyond Stiffness itself, the audience over-indexes on Cherish (group) (18.52×), headspace (13.91×), Google Home (7.88×), and Governor of Michigan (8.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stiffness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.