Strap Audience in United States
Strap has an estimated audience of 340,723 people in United States. 29.4% are female, 70.6% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Alaska, Box lacrosse, Israel, Iowa Lottery.
The average Strap fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Alaska, Box lacrosse, with strongest over-indexing on Home equity (1.95× the country average). Demographically, the Strap audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Strap fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 40.1 |
| Estimated audience size | 340,723 |
Audience persona
The typical Strap fan in United States is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 47,722 | 1.27× |
| Texas | 45,893 | 1.57× |
| Florida | 31,837 | 1.38× |
| New York | 22,437 | 1.18× |
| Georgia | 14,970 | 1.43× |
| Illinois | 12,928 | 1.14× |
| Pennsylvania | 12,323 | 1.07× |
| North Carolina | 12,002 | 1.17× |
| New Jersey | 10,120 | 1.17× |
| Ohio | 10,004 | 0.95× |
| Virginia | 9,494 | 1.14× |
| Michigan | 8,427 | 0.95× |
| Tennessee | 7,319 | 1.07× |
| Arizona | 7,191 | 1.03× |
| Maryland | 6,841 | 1.17× |
| Washington | 6,709 | 0.98× |
| Louisiana | 6,484 | 1.48× |
| Indiana | 6,182 | 0.99× |
| South Carolina | 6,118 | 1.19× |
| Massachusetts | 6,064 | 0.9× |
| Alabama | 5,789 | 1.22× |
| Missouri | 4,957 | 0.9× |
| Colorado | 4,854 | 0.9× |
| Minnesota | 4,475 | 0.92× |
| Kentucky | 4,341 | 1.02× |
| Wisconsin | 4,140 | 0.81× |
| Oklahoma | 3,994 | 1.06× |
| Nevada | 3,770 | 1.14× |
| Mississippi | 3,740 | 1.33× |
| Oregon | 3,490 | 0.89× |
| Connecticut | 3,410 | 1× |
| Utah | 3,290 | 1.08× |
| Arkansas | 3,136 | 1.12× |
| Iowa | 2,539 | 0.9× |
| Kansas | 2,498 | 0.93× |
| New Mexico | 1,862 | 1.09× |
| Nebraska | 1,490 | 0.87× |
| Idaho | 1,323 | 0.77× |
| Hawaii | 1,285 | 0.88× |
| West Virginia | 1,235 | 0.78× |
| Washington, District of Columbia | 1,021 | 1× |
| Delaware | 940 | 1× |
| New Hampshire | 894 | 0.67× |
| Maine | 849 | 0.7× |
| Rhode Island | 844 | 0.78× |
| Montana | 652 | 0.69× |
| South Dakota | 546 | 0.69× |
| North Dakota | 516 | 0.74× |
| Alaska | 515 | 0.71× |
| Vermont | 366 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 1.95× | Home & Garden |
| Alaska | 1.53× | Travel & Leisure |
| Box lacrosse | 7.42× | Sports |
| Israel | 1.8× | Travel & Leisure |
| Iowa Lottery | 8.61× | Games |
| Regional styles of Mexican music | 2.18× | Music & Radio |
| Stamp collecting | 3.35× | Home & Garden |
| Penn & Teller | 5.81× | Movies & TV |
| Wikia | 2.33× | Internet & Social Media |
| JDSU | 1.97× | Business & Career |
| Kendra Scott | 1.88× | Fashion & Accessoires |
| Home staging | 3.23× | Home & Garden |
| N1 road (South Africa) | 2.54× | Travel & Leisure |
| Vocal harmony | 2.68× | Music & Radio |
| Nebraska | 1.6× | Travel & Leisure |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 6.27× | Politics & Society |
| Highland games | 4.8× | Sports |
| Elsword | 8.61× | Games |
| Judge Dredd (film) | 6.18× | Movies & TV |
| Cam Ward | 1.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.57 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Early Adopter Mentality | POWER | 1.67 |
| Indulgence | JOY | 1.63 |
| Design Affinity | PREMIUM | 1.57 |
| Quality Awareness | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Saudi Arabia | 14.9% |
| South Korea | 7.1% |
See Strap audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Strap have in United States?
Strap has an estimated audience of 340,723 people in United States, concentrated in California and Texas.
What is the gender split and age of Strap fans?
29.4% of Strap fans are female, 70.6% are male, with an average age of 40.1 years.
Which brands do Strap fans like most?
Strap fans show strongest brand affinity for Home equity (1.95×), Alaska (1.53×), and Box lacrosse (7.42×) over the country average.
Where do Strap fans live in United States?
Strap fans in United States are most concentrated in California (reach 47,722), Texas (reach 45,893), and Florida (reach 31,837). These three regions account for the largest share of the active audience.
What other brands do Strap fans also like?
Beyond Strap itself, the audience over-indexes on Alaska (1.53×), Box lacrosse (7.42×), Israel (1.8×), and Iowa Lottery (8.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Strap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.