Subcontractor Audience in United States

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Subcontractor has an estimated audience of 2,383,052 people in United States. 35.8% are female, 64.2% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Minnesota, Fairy godmother, Stamp collecting, Regional styles of Mexican music.

The average Subcontractor fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Minnesota, Fairy godmother, with strongest over-indexing on Alaska (1.56× the country average). Demographically, the Subcontractor audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Subcontractor fans

Demographic split for Subcontractor audience in United States
MetricValue
Female35.8%
Male64.2%
Average age43.1
Estimated audience size2,383,052

Audience persona

The typical Subcontractor fan in United States is more male, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Subcontractor in United States
RegionReachAffinity
California301,0251.15×
Texas251,6081.23×
Florida203,8541.26×
New York157,1741.18×
Georgia93,3821.27×
North Carolina87,7021.22×
Illinois82,0651.03×
Pennsylvania78,6950.98×
Virginia70,3671.21×
Ohio68,0940.93×
New Jersey62,5851.03×
Michigan58,7370.94×
Tennessee52,3321.09×
Massachusetts51,8201.1×
Arizona51,5051.06×
Washington51,3471.07×
Maryland50,7721.24×
Colorado45,2781.21×
Indiana41,1920.95×
South Carolina39,3141.1×
Missouri36,5380.95×
Minnesota36,1141.06×
Wisconsin35,8311×
Alabama34,2541.03×
Louisiana32,0871.04×
Oregon26,6570.98×
Connecticut25,3441.06×
Kentucky25,2460.85×
Oklahoma24,7760.94×
Utah22,7361.07×
Nevada20,3350.88×
Arkansas19,2810.98×
Kansas18,0890.96×
Iowa17,5380.89×
Mississippi16,4040.84×
Idaho12,6981.06×
Nebraska11,4310.96×
Hawaii9,7410.95×
New Mexico9,0300.76×
New Hampshire8,9260.95×
Washington, District of Columbia8,7891.23×
Maine7,9520.93×
Rhode Island7,2930.96×
Montana6,8871.04×
West Virginia6,0420.54×
Delaware5,6410.86×
South Dakota4,2930.78×
Vermont4,2391.01×
Alaska4,1580.82×
North Dakota3,6580.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Subcontractor audience
BrandAffinityCategory
Alaska1.56×Travel & Leisure
Minnesota1.53×Travel & Leisure
Fairy godmother6.15×Literature
Stamp collecting3.82×Home & Garden
Regional styles of Mexican music2.26×Music & Radio
Electrolyte3.71×Health
Historic site3.03×Arts & Culture
Governor of Michigan5.02×Politics & Society
Eagan, Minnesota11.63×Shopping
Voltron: Legendary Defender10.42×Movies & TV
Pro-Ject2.62×Music & Radio
Wikia2.14×Internet & Social Media
N1 road (South Africa)2.54×Travel & Leisure
Hoosier Lottery4.61×Games
Grinch2.43×Movies & TV
JDSU1.77×Business & Career
Vocal harmony2.57×Music & Radio
Sub Zero (Official)5.27×Literature
Jesse Plemons1.84×Movies & TV
Goop2.78×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Subcontractor audience
TraitClusterScore
Quality AwarenessPREMIUM3.03
LGBTQ+ IdentityOPEN2.58
Family OrientationCONSERVATISM2.45
DIY MentalityTHRILL2.23
Need for SecurityCONSERVATISM2.1
Design AffinityPREMIUM1.99

Worldwide distribution

Worldwide audience distribution share by country for Subcontractor
CountryShare
United States53.1%
United Kingdom5.4%
Canada4.5%

See Subcontractor audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Subcontractor have in United States?

Subcontractor has an estimated audience of 2,383,052 people in United States, concentrated in California and Texas.

What is the gender split and age of Subcontractor fans?

35.8% of Subcontractor fans are female, 64.2% are male, with an average age of 43.1 years.

Which brands do Subcontractor fans like most?

Subcontractor fans show strongest brand affinity for Alaska (1.56×), Minnesota (1.53×), and Fairy godmother (6.15×) over the country average.

Where do Subcontractor fans live in United States?

Subcontractor fans in United States are most concentrated in California (reach 301,025), Texas (reach 251,608), and Florida (reach 203,854). These three regions account for the largest share of the active audience.

What other brands do Subcontractor fans also like?

Beyond Subcontractor itself, the audience over-indexes on Minnesota (1.53×), Fairy godmother (6.15×), Stamp collecting (3.82×), and Regional styles of Mexican music (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Subcontractor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.