Subtronics Audience in United States
Subtronics has an estimated audience of 445,536 people in United States. 59.2% are female, 40.8% are male, average age 33.1. Top brand affinities: Home construction, Building envelope, Pro-Ject, Dog breed, Product design.
Top brand affinities include Home construction, Building envelope, Pro-Ject, with strongest over-indexing on Home construction (10.94× the country average). Demographically, the Subtronics audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Subtronics fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 33.1 |
| Estimated audience size | 445,536 |
Audience persona
The typical Subtronics fan in United States is more female, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 10.94× | Home & Garden |
| Building envelope | 36.76× | Home & Garden |
| Pro-Ject | 9.45× | Music & Radio |
| Dog breed | 2.65× | Pets & Animals |
| Product design | 3.39× | Business & Career |
| JcrOffroad | 36.78× | Shopping |
| Iwi | 32.08× | |
| 3D printing | 3.4× | Technology & Electronics |
| UK garage | 7.02× | Music & Radio |
| Minnesota | 1.8× | Travel & Leisure |
| JDSU | 3.13× | Business & Career |
| Natural rubber | 1.96× | Cars & Mobility |
| Christmas Gifts | 4.37× | Kids & Family |
| Bank account | 2× | Business & Career |
| Home staging | 3.65× | Home & Garden |
| Isometric exercise | 6.04× | Sports |
| Building-integrated photovoltaics | 12.3× | Home & Garden |
| Magazine (band) | 4.2× | Music & Radio |
| Yahoo Sports Fantasy | 4.6× | |
| N1 road (South Africa) | 2.62× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| Extroversion | THRILL | 1.58 |
| Tradition | CONSERVATISM | 1.55 |
| Sustainability | BALANCE | 1.46 |
| Sports Activity | POWER | 1.35 |
| Mindfulness | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.2% |
| Canada | 10.7% |
| Mexico | 1.6% |
See Subtronics audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Subtronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.