A data profile of the people who buy, follow and care about Subtronics in United States — modelled from more than twelve digital signal sources. Subtronics has an estimated audience of 498,965 people in United States.
The average Subtronics fan in United States is 31.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Disclosure (band), Skrillex, Berghain, with strongest over-indexing on Disclosure (band) (57× the country average).
Demographically, the Subtronics audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Subtronics fan in United States is more female, around 31.8 years old, with strong Tradition tendencies and a notable affinity for Disclosure (band).
The key figures that characterise the Subtronics profile in United States.
56.6% are female, 43.4% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 31.8 |
| Estimated audience size | 498,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 30% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 9% |
Where the Subtronics audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~20K | 3.60× | |
| 02 | Nevada | ~20K | 3.59× | |
| 03 | California | ~100K | 2.59× | |
| 04 | Hawaii | ~5K | 2.42× | |
| 05 | New Mexico | ~4K | 1.95× | |
| 06 | Washington | ~10K | 1.43× | |
| 07 | Wisconsin | ~9K | 1.38× | |
| 08 | Massachusetts | ~10K | 1.26× | |
| 09 | Missouri | ~9K | 1.25× | |
| 10 | Arizona | ~10K | 1.23× | |
| 11 | Kansas | ~4K | 1.16× | |
| 12 | Wyoming | <1K | 1.12× | |
| 13 | Oregon | ~6K | 1.11× | |
| 14 | Utah | ~4K | 1.11× | |
| 15 | Florida | ~30K | 1.03× | |
| 16 | Illinois | ~10K | 1.00× | |
| 17 | New Hampshire | ~2K | 0.96× | |
| 18 | Minnesota | ~6K | 0.94× | |
| 19 | Montana | ~1K | 0.94× | |
| 20 | Idaho | ~2K | 0.93× | |
| 21 | Washington, District of Columbia | ~1K | 0.89× | |
| 22 | North Dakota | <1K | 0.89× | |
| 23 | Louisiana | ~5K | 0.88× | |
| 24 | Texas | ~30K | 0.86× | |
| 25 | South Dakota | <1K | 0.86× | |
| 26 | Alaska | <1K | 0.86× | |
| 27 | New York | ~20K | 0.84× | |
| 28 | Maine | ~1K | 0.84× | |
| 29 | Delaware | ~1K | 0.83× | |
| 30 | Pennsylvania | ~10K | 0.82× | |
| 31 | Rhode Island | ~1K | 0.82× | |
| 32 | Nebraska | ~2K | 0.80× | |
| 33 | Maryland | ~6K | 0.79× | |
| 34 | West Virginia | ~2K | 0.75× | |
| 35 | Michigan | ~8K | 0.72× | |
| 36 | New Jersey | ~8K | 0.72× | |
| 37 | Virginia | ~8K | 0.71× | |
| 38 | Connecticut | ~3K | 0.71× | |
| 39 | Iowa | ~3K | 0.70× | |
| 40 | Mississippi | ~3K | 0.69× | |
| 41 | Arkansas | ~2K | 0.68× | |
| 42 | Tennessee | ~6K | 0.66× | |
| 43 | Oklahoma | ~3K | 0.66× | |
| 44 | Indiana | ~5K | 0.64× | |
| 45 | Ohio | ~9K | 0.63× | |
| 46 | Kentucky | ~3K | 0.61× | |
| 47 | Georgia | ~8K | 0.60× | |
| 48 | Alabama | ~4K | 0.58× | |
| 49 | South Carolina | ~4K | 0.57× | |
| 50 | North Carolina | ~7K | 0.52× |
The strongest cross-interests of the Subtronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disclosure (band) | Music & Radio | 57.00× | ||
| 02 | Afrojack | Music & Radio | 48.39× | ||
| 03 | Electric Forest Festival | Music & Radio | 47.19× | ||
| 04 | Berghain | Music & Radio | 42.31× | ||
| 05 | Skrillex | Music & Radio | 40.08× | ||
| 06 | Deadmau5 | Music & Radio | 36.59× | ||
| 07 | Excision (musician) | Music & Radio | 31.36× | ||
| 08 | Martin Garrix | Music & Radio | 19.76× | ||
| 09 | Steve Aoki | Music & Radio | 19.36× | ||
| 10 | Resident Advisor | Music & Radio | 17.81× | ||
| 11 | Zedd (musician) | Music & Radio | 17.23× | ||
| 12 | Humanoid robot | Technology & Electronics | 16.73× | ||
| 13 | Diplo | Music & Radio | 15.10× | ||
| 14 | Avicii | Music & Radio | 13.35× | ||
| 15 | Electric Daisy Carnival | Music & Radio | 13.03× | ||
| 16 | RÜFÜS | Music & Radio | 9.36× | ||
| 17 | Deep house | Music & Radio | 7.36× | ||
| 18 | Electronic dance music | Music & Radio | 5.78× | ||
| 19 | Rick and Morty | Movies & TV | 3.64× | ||
| 20 | Dance music | Music & Radio | 3.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.90× | |
| Extroversion | THRILL | 1.45× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.85× |
Subtronics has an estimated audience of 498,965 people in United States, concentrated in California and Texas.
56.6% of Subtronics fans are female, 43.4% are male, with an average age of 31.8 years.
Subtronics fans show strongest brand affinity for Disclosure (band) (57×), Skrillex (40.08×), and Berghain (42.31×) over the country average.
Subtronics fans in United States are most concentrated in California (reach ~100K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Subtronics itself, the audience over-indexes on Skrillex (40.08×), Berghain (42.31×), Afrojack (48.39×), and Electronic dance music (5.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Subtronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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