Subtronics Audience in United States
Subtronics has an estimated audience of 445,536 people in United States. 59.2% are female, 40.8% are male, average age 33.1. Top brand affinities: Skrillex, Deadmau5, Disclosure (band), Resident Advisor, Toyota Supra.
Top brand affinities include Skrillex, Deadmau5, Disclosure (band), with strongest over-indexing on Skrillex (34.04× the country average). Demographically, the Subtronics audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Subtronics fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 33.1 |
| Estimated audience size | 445,536 |
Audience persona
The typical Subtronics fan in United States is more female, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Skrillex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skrillex | 34.04× | Music & Radio |
| Deadmau5 | 43.05× | Music & Radio |
| Disclosure (band) | 41.3× | Music & Radio |
| Resident Advisor | 18.35× | Music & Radio |
| Toyota Supra | 11.13× | Cars & Mobility |
| Berghain | 32.08× | Music & Radio |
| Afrojack | 36.76× | Music & Radio |
| Scooby-Doo | 3.56× | Movies & TV |
| Zedd (musician) | 21.06× | Music & Radio |
| Electronic dance music | 3.92× | Music & Radio |
| Superman | 1.61× | Movies & TV |
| Martin Garrix | 20.87× | Music & Radio |
| House music | 3.56× | Music & Radio |
| Steve Aoki | 16.02× | Music & Radio |
| Dance music | 3.08× | Music & Radio |
| Rick and Morty | 3.9× | Movies & TV |
| Do it yourself (DIY) | 1.76× | Home & Garden |
| Dungeons & Dragons | 5.85× | Games |
| Los Angeles Dodgers | 3.55× | Sports |
| Burning Man | 6.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.77 |
| Extroversion | THRILL | 1.58 |
| Tradition | CONSERVATISM | 1.55 |
| Sustainability | BALANCE | 1.46 |
| Sports Activity | POWER | 1.35 |
| Mindfulness | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.2% |
| Canada | 10.7% |
| Mexico | 1.6% |
See Subtronics audiences in other countries
More EDM audiences in United States
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- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for Subtronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.