Rascasse Audience Intelligence

Summer Walker Audience in United States

A data profile of the people who buy, follow and care about Summer Walker in United States — modelled from more than twelve digital signal sources. Summer Walker has an estimated audience of 3,417,016 people in United States.

#13among R&B in United States#1293among Person in United States#904in Music & Radio

The average Summer Walker fan in United States is 29.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Teyana Taylor, Internet celebrity, Luther Vandross, with strongest over-indexing on Teyana Taylor (39.21× the country average).

Demographically, the Summer Walker audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Summer Walker fan in United States is more female, around 29.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Summer Walker profile in United States.

Audience size
3.4M
in United States
Gender
60.8%♀
39.2% male
Age
29.3
average years
Country rank
#9222
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Summer Walker fans

60.8% are female, 39.2% are male, average age 29.3.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Summer Walker audience in United States
MetricValue
Female60.8%
Male39.2%
Average age29.3
Estimated audience size3,417,016
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Summer Walker audience in United States
Age bracketShare%
16-1947%
20-2922%
30-3915%
40-4911%
50+5%
Fig. 04

Worldwide distribution

77.2%

of the worldwide Summer Walker audience comes from United States.

Worldwide audience distribution share by country for Summer Walker
CountryShare
United States77.2%
United Kingdom5.1%
South Africa4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Summer Walker audience in United States is strongest.

Fig. 05

Top regions by affinity

Summer Walker fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K2.83×
02Maryland~100K2.17×
03Louisiana~100K2.15×
04Mississippi~60K1.87×
05Washington, District of Columbia~20K1.84×
06Alabama~90K1.74×
07North Carolina~200K1.71×
08South Carolina~90K1.68×
09Nevada~60K1.56×
10Delaware~20K1.53×
11Virginia~100K1.40×
12Texas~400K1.39×
13Michigan~100K1.30×
14Illinois~200K1.27×
15New York~300K1.21×
16Pennsylvania~200K1.20×
17Florida~300K1.16×
18New Jersey~100K1.16×
19Tennessee~90K1.15×
20Connecticut~40K1.09×
21Arkansas~30K1.09×
22Missouri~60K1.05×
23California~400K1.01×
24Ohio~100K1.01×
25Massachusetts~70K1.01×
26Indiana~60K0.93×
27Rhode Island~10K0.88×
28Washington~60K0.82×
29Kentucky~40K0.82×
30Arizona~60K0.81×
31Oklahoma~30K0.80×
32Hawaii~10K0.76×
33Alaska~6K0.69×
34Kansas~20K0.68×
35Wisconsin~40K0.65×
36North Dakota~5K0.65×
37Vermont~4K0.65×
38Minnesota~30K0.62×
39South Dakota~5K0.62×
40New Mexico~10K0.61×
41West Virginia~10K0.61×
42Nebraska~10K0.60×
43Montana~6K0.59×
44New Hampshire~8K0.56×
45Maine~7K0.55×
46Colorado~30K0.54×
47Iowa~20K0.53×
48Oregon~20K0.52×
49Idaho~9K0.50×
50Utah~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Summer Walker, United States
0.45×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Summer Walker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Summer Walker audience
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV39.21×
02Bryson TillerMusic & Radio19.49×
03Tatyana AliMovies & TV18.52×
04BildNews18.06×
05Luther VandrossMusic & Radio16.71×
06Ja RuleMusic & Radio14.83×
07Bernie MacMovies & TV14.33×
08T.I.Music & Radio11.67×
09Charli XCXMusic & Radio11.30×
10KehlaniMusic & Radio9.45×
11NotebookTechnology & Electronics7.54×
12Rick and MortyMovies & TV6.28×
13Internet celebrityInternet & Social Media5.41×
14Hair ExtensionsBeauty & Wellness4.67×
15TMZInternet & Social Media3.33×
16TikTokInternet & Social Media2.56×
17Pizza HutFood & Beverages2.21×
18Consumer electronicsTechnology & Electronics1.83×
19ClothingFashion & Accessoires1.80×
20CosmeticsBeauty & Wellness1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Summer Walker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Summer Walker audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.50×
Career OrientationPOWER1.46×
TraditionCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Summer Walker audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Quality AwarenessPREMIUM0.74×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Summer Walker have in United States?

Summer Walker has an estimated audience of 3,417,016 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Summer Walker fans?

60.8% of Summer Walker fans are female, 39.2% are male, with an average age of 29.3 years.

03

Which brands do Summer Walker fans like most?

Summer Walker fans show strongest brand affinity for Teyana Taylor (39.21×), Internet celebrity (5.41×), and Luther Vandross (16.71×) over the country average.

04

Where do Summer Walker fans live in United States?

Summer Walker fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Summer Walker fans also like?

Beyond Summer Walker itself, the audience over-indexes on Internet celebrity (5.41×), Luther Vandross (16.71×), Bernie Mac (14.33×), and TikTok (2.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Summer Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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