Superman Returns Audience in United States

Superman Returns logo

Superman Returns has an estimated audience of 683,482 people in United States. 27.1% are female, 72.9% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Nielsen Corporation, Arnold Palmer, Mortgage insurance, Litter box.

The average Superman Returns fan in United States is 32.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Nielsen Corporation, Arnold Palmer, with strongest over-indexing on Dog breed (1.54× the country average). Demographically, the Superman Returns audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Superman Returns fans

Demographic split for Superman Returns audience in United States
MetricValue
Female27.1%
Male72.9%
Average age32.2
Estimated audience size683,482

Audience persona

The typical Superman Returns fan in United States is more male, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Superman Returns in United States
RegionReachAffinity
California91,4251.22×
Texas75,8221.29×
Florida49,9451.08×
New York40,6601.06×
Illinois24,5811.08×
Georgia21,6361.03×
Pennsylvania21,5180.94×
Ohio21,4181.02×
North Carolina20,9041.02×
New Jersey18,9301.09×
Michigan17,9451×
Arizona16,9891.22×
Virginia16,2520.98×
Tennessee14,6041.07×
Washington13,5330.99×
Indiana12,8291.03×
Missouri11,9321.08×
Maryland11,4830.98×
Massachusetts11,3860.85×
Alabama10,6981.12×
South Carolina10,1690.99×
Colorado10,1210.94×
Kentucky9,7031.13×
Oklahoma9,6251.27×
Wisconsin9,0860.88×
Louisiana8,8591.01×
Utah8,2281.34×
Oregon8,0281.02×
Minnesota7,9470.81×
Nevada7,7811.18×
Connecticut6,6380.97×
Arkansas6,3371.13×
Mississippi6,1121.09×
Iowa6,0551.08×
Kansas5,9241.1×
New Mexico3,8111.11×
Idaho3,7621.1×
Nebraska3,2490.95×
Hawaii3,0041.02×
West Virginia2,8220.89×
New Hampshire2,1400.79×
Rhode Island1,8990.87×
Maine1,8820.77×
Delaware1,6260.86×
Montana1,5560.82×
Washington, District of Columbia1,4840.72×
Alaska1,4440.99×
South Dakota1,1920.75×
North Dakota1,1340.81×
Wyoming8620.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superman Returns audience
BrandAffinityCategory
Dog breed1.54×Pets & Animals
Nielsen Corporation15.83×Business & Career
Arnold Palmer4.69×Sports
Mortgage insurance3.3×Business & Career
Litter box1.51×Pets & Animals
Endless Space16.22×Games
Eyelashes Regrow8.6×Beauty & Wellness
Temple Grandin3.77×Literature
Birthday Gifts1.59×Kids & Family
Panama1.81×Travel & Leisure
Ironmongery4.73×Home & Garden
Encontre sua Viagem23.86×Travel & Leisure
Assassin's Creed II3.33×Games
Chanticleer (ensemble)5.67×Music & Radio
The Professor (Gilligan's Island)5.65×
Mike Conley, Jr.3.24×Sports
Zach Ertz2.97×Sports
Graham Greene (actor)2.12×
Pendleton, Oregon5.05×Travel & Leisure
Atkins diet1.69×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superman Returns audience
TraitClusterScore
ExtroversionTHRILL1.9
Urban LifestyleOPEN1.61
TraditionCONSERVATISM1.55
Risk AppetiteTHRILL1.46
LGBTQ+ IdentityOPEN1.31
SpiritualityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Superman Returns
CountryShare
United States36.6%
Brazil8.4%
India8.1%

See Superman Returns audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Superman Returns have in United States?

Superman Returns has an estimated audience of 683,482 people in United States, concentrated in California and Texas.

What is the gender split and age of Superman Returns fans?

27.1% of Superman Returns fans are female, 72.9% are male, with an average age of 32.2 years.

Which brands do Superman Returns fans like most?

Superman Returns fans show strongest brand affinity for Dog breed (1.54×), Nielsen Corporation (15.83×), and Arnold Palmer (4.69×) over the country average.

Where do Superman Returns fans live in United States?

Superman Returns fans in United States are most concentrated in California (reach 91,425), Texas (reach 75,822), and Florida (reach 49,945). These three regions account for the largest share of the active audience.

What other brands do Superman Returns fans also like?

Beyond Superman Returns itself, the audience over-indexes on Nielsen Corporation (15.83×), Arnold Palmer (4.69×), Mortgage insurance (3.3×), and Litter box (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superman Returns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.