Rascasse Audience Intelligence

Supernatural Thrillers Audience in United States

A data profile of the people who buy, follow and care about Supernatural Thrillers in United States — modelled from more than twelve digital signal sources. Supernatural Thrillers has an estimated audience of 656,703 people in United States.

#19among Comics in United States#10295among Topic in United States#697in Literature

The average Supernatural Thrillers fan in United States is 47.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Young-adult fiction, Psychological thriller, E-book readers, with strongest over-indexing on Young-adult fiction (17.32× the country average).

Demographically, the Supernatural Thrillers audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supernatural Thrillers fan in United States is more female, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Young-adult fiction.

Category: Literature · Type: Topic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supernatural Thrillers profile in United States.

Audience size
657K
in United States
Gender
59.9%♀
40.1% male
Age
47.0
average years
Country rank
#31060
Topic in United States
Fig. 01

Search interest · 12-month trend

+324%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supernatural Thrillers fans

59.9% are female, 40.1% are male, average age 47.0.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Supernatural Thrillers audience in United States
MetricValue
Female59.9%
Male40.1%
Average age47.0
Estimated audience size656,703
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Supernatural Thrillers audience in United States
Age bracketShare%
16-199%
20-2911%
30-3914%
40-4922%
50+44%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Supernatural Thrillers audience comes from United States.

Worldwide audience distribution share by country for Supernatural Thrillers
CountryShare
United States32.6%
Japan15.2%
United Kingdom11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supernatural Thrillers audience in United States is strongest.

Fig. 05

Top regions by affinity

Supernatural Thrillers fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~1K1.52×
02North Dakota~2K1.30×
03South Dakota~2K1.27×
04Montana~2K1.18×
05Maine~3K1.16×
06West Virginia~3K1.14×
07Rhode Island~2K1.14×
08New Hampshire~3K1.12×
09Delaware~2K1.11×
10Idaho~4K1.10×
11New Mexico~4K1.07×
12Nebraska~4K1.07×
13Hawaii~3K1.07×
14Washington, District of Columbia~2K1.05×
15Oklahoma~8K1.04×
16Arkansas~6K1.04×
17Mississippi~6K1.03×
18Iowa~5K1.01×
19Kansas~5K1.01×
20Alaska~1K1.01×
21Louisiana~8K0.96×
22Kentucky~8K0.96×
23Utah~6K0.96×
24Alabama~9K0.95×
25Oregon~7K0.95×
26Nevada~6K0.95×
27Connecticut~6K0.94×
28Missouri~10K0.92×
29South Carolina~9K0.92×
30Wisconsin~9K0.91×
31Minnesota~9K0.91×
32Tennessee~10K0.90×
33Indiana~10K0.90×
34Colorado~9K0.90×
35Maryland~10K0.89×
36Arizona~10K0.88×
37Massachusetts~10K0.87×
38Washington~10K0.86×
39Michigan~10K0.85×
40New Jersey~10K0.85×
41Virginia~10K0.85×
42Ohio~20K0.84×
43Georgia~20K0.83×
44North Carolina~20K0.83×
45Pennsylvania~20K0.82×
46Illinois~20K0.81×
47Florida~30K0.74×
48New York~30K0.73×
49Texas~40K0.68×
50California~50K0.63×
Fig. 06

Affinity by region

Affinity by region — Supernatural Thrillers, United States
0.63×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supernatural Thrillers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supernatural Thrillers audience
#·InterestCategoryAffinity×
01Lukas GrahamMusic & Radio62.07×
02Ghost WhispererMovies & TV26.19×
03From Dusk till DawnMovies & TV23.03×
04Political thrillerMovies & TV21.95×
05Sam NeillMovies & TV20.00×
06Young-adult fictionLiterature17.32×
07Heather GrahamLiterature16.62×
08Sarah Michelle GellarMovies & TV15.61×
09Neil GaimanLiterature15.57×
10Psychological thrillerLiterature12.16×
11Eyes Wide ShutMovies & TV11.46×
12Revenge (TV series)Movies & TV10.83×
13Black Mirror (TV series)Movies & TV10.40×
14Doctor StrangeLiterature10.20×
15Graphic novelLiterature9.26×
16E-book readersTechnology & Electronics8.82×
17BestsellerLiterature8.10×
18Dylan O'BrienMovies & TV7.13×
19MonstersMovies & TV7.05×
20Fiction booksLiterature2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supernatural Thrillers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supernatural Thrillers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.97×
TraditionCONSERVATISM1.74×
MindfulnessBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supernatural Thrillers audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.83×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supernatural Thrillers have in United States?

Supernatural Thrillers has an estimated audience of 656,703 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Supernatural Thrillers fans?

59.9% of Supernatural Thrillers fans are female, 40.1% are male, with an average age of 47.0 years.

03

Which brands do Supernatural Thrillers fans like most?

Supernatural Thrillers fans show strongest brand affinity for Young-adult fiction (17.32×), Psychological thriller (12.16×), and E-book readers (8.82×) over the country average.

04

Where do Supernatural Thrillers fans live in United States?

Supernatural Thrillers fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Supernatural Thrillers fans also like?

Beyond Supernatural Thrillers itself, the audience over-indexes on Psychological thriller (12.16×), E-book readers (8.82×), Bestseller (8.1×), and Sarah Michelle Gellar (15.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Supernatural Thrillers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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