Surly Brewing Company Audience in United States

Surly Brewing Company logo

Surly Brewing Company has an estimated audience of 356,885 people in United States. 40.2% are female, 59.8% are male, average age 42.2. Top regions: Minnesota, Wisconsin, Illinois. Top brand affinities: Israel, Nasal cavity, Ichiro Suzuki, Unique Gifts, James Butler (American football).

The average Surly Brewing Company fan in United States is 42.2 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, Illinois. Top brand affinities include Israel, Nasal cavity, Ichiro Suzuki, with strongest over-indexing on Israel (6.08× the country average). Demographically, the Surly Brewing Company audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Surly Brewing Company fans

Demographic split for Surly Brewing Company audience in United States
MetricValue
Female40.2%
Male59.8%
Average age42.2
Estimated audience size356,885

Audience persona

The typical Surly Brewing Company fan in United States is more male, around 42.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Surly Brewing Company in United States
RegionReachAffinity
Minnesota180,62935.32×
Wisconsin11,9842.23×
Illinois6,9000.58×
Iowa4,5601.55×
California3,3370.09×
Texas2,9760.1×
Michigan2,1020.23×
Florida1,9660.08×
New York1,9370.1×
South Dakota1,9302.34×
Colorado1,9280.34×
North Dakota1,8702.55×
Missouri1,7550.31×
Pennsylvania1,4140.12×
Nebraska1,3510.75×
Ohio1,3390.12×
Kansas1,0380.37×
Arizona1,0250.14×
Indiana1,0180.16×
North Carolina9750.09×
Washington9670.14×
Virginia9370.11×
Georgia8170.07×
Massachusetts8090.12×
Tennessee7790.11×
Oregon6960.17×
New Jersey6910.08×
Maryland4450.07×
Kentucky3990.09×
Louisiana3800.08×
South Carolina3550.07×
Connecticut3370.09×
Oklahoma3360.08×
Utah3290.1×
Nevada3170.09×
Arkansas2730.09×
Alabama2540.05×
Montana2300.23×
Washington, District of Columbia2100.2×
Maine1750.14×
Mississippi1600.05×
Idaho1530.09×
New Mexico1500.08×
Hawaii1460.1×
Alaska1430.19×
New Hampshire1360.1×
West Virginia1320.08×
Vermont1120.18×
Wyoming1070.2×
Rhode Island1050.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surly Brewing Company audience
BrandAffinityCategory
Israel6.08×Travel & Leisure
Nasal cavity22.32×Health
Ichiro Suzuki16.84×Sports
Unique Gifts2.96×Shopping
James Butler (American football)35.01×Sports
Birthday Gifts3.3×Kids & Family
Elsword16.54×Games
Notre Dame Fighting Irish women's basketball9.99×Sports
Staycation2.84×Home & Garden
Mothercare2.8×Kids & Family
Who Wants to Be a Millionaire?7.58×Movies & TV
Hexbug17.62×Kids & Family
Vocal harmony3.48×Music & Radio
Graham Greene4.34×Literature
edureka24.77×Business & Career
Grinch2.65×Movies & TV
Historic site2.61×Arts & Culture
Sailor2.97×Travel & Leisure
Justice1.68×Politics & Society
Hydration pack10.3×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surly Brewing Company audience
TraitClusterScore
Luxury OrientationPREMIUM1.95
Risk AppetiteTHRILL1.66
Early Adopter MentalityPOWER1.33
Sports ActivityPOWER1.31
Design AffinityPREMIUM1.31
Community OrientationOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Surly Brewing Company
CountryShare
United States99.7%
United Kingdom0.2%
Germany0.1%

See Surly Brewing Company audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Surly Brewing Company have in United States?

Surly Brewing Company has an estimated audience of 356,885 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Surly Brewing Company fans?

40.2% of Surly Brewing Company fans are female, 59.8% are male, with an average age of 42.2 years.

Which brands do Surly Brewing Company fans like most?

Surly Brewing Company fans show strongest brand affinity for Israel (6.08×), Nasal cavity (22.32×), and Ichiro Suzuki (16.84×) over the country average.

Where do Surly Brewing Company fans live in United States?

Surly Brewing Company fans in United States are most concentrated in Minnesota (reach 180,629), Wisconsin (reach 11,984), and Illinois (reach 6,900). These three regions account for the largest share of the active audience.

What other brands do Surly Brewing Company fans also like?

Beyond Surly Brewing Company itself, the audience over-indexes on Nasal cavity (22.32×), Ichiro Suzuki (16.84×), Unique Gifts (2.96×), and James Butler (American football) (35.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surly Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.