Tantra Audience in United States
Tantra has an estimated audience of 1,221,328 people in United States. 73.8% are female, 26.2% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Bank account, UK garage, Product design, Collectable.
The average Tantra fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Bank account, UK garage, with strongest over-indexing on Natural rubber (2.99× the country average). Demographically, the Tantra audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Mindfulness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Tantra fans
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 35.9 |
| Estimated audience size | 1,221,328 |
Audience persona
The typical Tantra fan in United States is more female, around 35.9 years old, with strong Mindfulness tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 150,131 | 1.12× |
| Texas | 132,626 | 1.26× |
| Florida | 85,192 | 1.03× |
| New York | 83,994 | 1.23× |
| Illinois | 40,947 | 1.01× |
| Georgia | 39,711 | 1.06× |
| Pennsylvania | 38,058 | 0.93× |
| North Carolina | 35,249 | 0.96× |
| Ohio | 34,828 | 0.93× |
| Virginia | 32,571 | 1.09× |
| Washington | 30,834 | 1.26× |
| New Jersey | 29,714 | 0.96× |
| Michigan | 29,512 | 0.92× |
| Colorado | 28,979 | 1.51× |
| Massachusetts | 28,922 | 1.2× |
| Arizona | 26,060 | 1.05× |
| Tennessee | 22,864 | 0.93× |
| Maryland | 19,782 | 0.94× |
| Indiana | 18,933 | 0.85× |
| Missouri | 18,457 | 0.94× |
| Oregon | 17,403 | 1.24× |
| Minnesota | 16,659 | 0.95× |
| South Carolina | 16,041 | 0.87× |
| Wisconsin | 15,752 | 0.86× |
| Alabama | 14,937 | 0.88× |
| Utah | 13,248 | 1.21× |
| Louisiana | 13,224 | 0.84× |
| Kentucky | 13,141 | 0.86× |
| Connecticut | 13,028 | 1.06× |
| Iowa | 12,908 | 1.28× |
| Nevada | 12,018 | 1.02× |
| Oklahoma | 11,894 | 0.88× |
| Kansas | 8,878 | 0.92× |
| Arkansas | 8,046 | 0.8× |
| Mississippi | 7,034 | 0.7× |
| Hawaii | 6,505 | 1.24× |
| Idaho | 6,265 | 1.02× |
| New Mexico | 5,853 | 0.96× |
| Maine | 5,613 | 1.28× |
| New Hampshire | 5,078 | 1.06× |
| Washington, District of Columbia | 4,924 | 1.34× |
| Nebraska | 4,907 | 0.8× |
| West Virginia | 4,104 | 0.72× |
| Rhode Island | 3,926 | 1.01× |
| Montana | 3,337 | 0.98× |
| Delaware | 2,567 | 0.76× |
| Alaska | 2,523 | 0.97× |
| Vermont | 2,409 | 1.12× |
| South Dakota | 1,949 | 0.69× |
| North Dakota | 1,777 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 2.99× | Cars & Mobility |
| Bank account | 3.23× | Business & Career |
| UK garage | 7.06× | Music & Radio |
| Product design | 2.41× | Business & Career |
| Collectable | 1.75× | Kids & Family |
| Home construction | 1.58× | Home & Garden |
| Home equity | 1.78× | Home & Garden |
| Historic site | 3.8× | Arts & Culture |
| Halsey, Oregon | 7.4× | Travel & Leisure |
| Edgewater, New Jersey | 10.53× | Travel & Leisure |
| Kevin Murphy (screenwriter) | 13.24× | Movies & TV |
| Whataburger | 1.52× | Food & Beverages |
| Stamp collecting | 3.49× | Home & Garden |
| JDSU | 2.17× | Business & Career |
| Home Bargains | 8.38× | Shopping |
| Nasal cavity | 5.83× | Health |
| Monogram | 2.69× | Home & Garden |
| Kingdom of Judah | 5.01× | Politics & Society |
| Edgars | 5.76× | Shopping |
| Vocal harmony | 3.07× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.5 |
| Design Affinity | PREMIUM | 2.02 |
| Travelling | THRILL | 1.93 |
| Luxury Orientation | PREMIUM | 1.86 |
| Spirituality | BALANCE | 1.84 |
| Healthy Lifestyle | BALANCE | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| India | 11.2% |
| Brazil | 7.0% |
See Tantra audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Tantra have in United States?
Tantra has an estimated audience of 1,221,328 people in United States, concentrated in California and Texas.
What is the gender split and age of Tantra fans?
73.8% of Tantra fans are female, 26.2% are male, with an average age of 35.9 years.
Which brands do Tantra fans like most?
Tantra fans show strongest brand affinity for Natural rubber (2.99×), Bank account (3.23×), and UK garage (7.06×) over the country average.
Where do Tantra fans live in United States?
Tantra fans in United States are most concentrated in California (reach 150,131), Texas (reach 132,626), and Florida (reach 85,192). These three regions account for the largest share of the active audience.
What other brands do Tantra fans also like?
Beyond Tantra itself, the audience over-indexes on Bank account (3.23×), UK garage (7.06×), Product design (2.41×), and Collectable (1.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tantra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.