Tassel Audience in United States

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Tassel has an estimated audience of 655,753 people in United States. 85.6% are female, 14.4% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Women's empowerment, Mothercare, Soldering iron, Cachorro, Janitor.

The average Tassel fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Women's empowerment, Mothercare, Soldering iron, with strongest over-indexing on Women's empowerment (2.25× the country average). Demographically, the Tassel audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Tassel fans

Demographic split for Tassel audience in United States
MetricValue
Female85.6%
Male14.4%
Average age38.1
Estimated audience size655,753

Audience persona

The typical Tassel fan in United States is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Women's empowerment.

Top regions in United States

Top regions ranked by reach for Tassel in United States
RegionReachAffinity
California107,9141.5×
Texas73,2831.3×
Florida49,7131.12×
New York49,6671.36×
North Carolina29,3941.49×
Georgia25,4781.26×
Illinois22,7211.04×
Pennsylvania20,5920.93×
New Jersey18,7241.12×
Ohio18,5960.92×
Virginia18,4701.16×
Michigan17,0060.99×
Washington16,7771.28×
Massachusetts15,8171.22×
Arizona14,3701.07×
Maryland13,3531.18×
Tennessee13,1641×
Indiana11,9261×
Kentucky10,2491.25×
Missouri10,0370.95×
Louisiana9,5481.13×
South Carolina9,5120.96×
Colorado9,2440.89×
Minnesota9,0210.96×
Alabama8,8870.97×
Wisconsin8,4660.86×
Oregon7,8921.05×
Connecticut6,9851.06×
Oklahoma6,9150.95×
Nevada6,4391.02×
Utah5,8761×
Mississippi5,3460.99×
Arkansas5,2300.97×
Kansas4,7230.91×
Iowa4,7050.87×
Hawaii3,1731.13×
Nebraska2,9800.91×
New Mexico2,9020.88×
Idaho2,7290.83×
West Virginia2,3330.76×
Washington, District of Columbia2,1201.08×
New Hampshire2,0820.81×
Rhode Island2,0110.96×
Maine1,8700.8×
Delaware1,5510.86×
Montana1,3530.74×
Alaska1,0860.77×
South Dakota1,0850.72×
North Dakota1,0560.78×
Vermont7610.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tassel audience
BrandAffinityCategory
Women's empowerment2.25×Politics & Society
Mothercare1.61×Kids & Family
Soldering iron1.6×Home & Garden
Cachorro2.37×Pets & Animals
Janitor2.68×Home & Garden
CAC 401.96×Business & Career
Necktie1.65×Fashion & Accessoires
Tierra Cali2.47×Travel & Leisure
Alaskan Husky4.97×Pets & Animals
Laneige1.55×Beauty & Wellness
Isometric exercise2.2×Sports
Highland games2.15×Sports
Tierra caliente1.9×Travel & Leisure
English literature1.65×Literature
Certified diabetes educator3.12×Business & Career
Software widget3.46×Technology & Electronics
Ludo (board game)2.56×Games
Enrique Hernández (baseball)3.31×Sports
New York Harbor3×Travel & Leisure
Buenavista (Madrid)1.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tassel audience
TraitClusterScore
Design AffinityPREMIUM2
SustainabilityBALANCE1.64
CreativityOPEN1.63
Price SensitivityPREMIUM1.52
Luxury OrientationPREMIUM1.45
IndulgenceJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Tassel
CountryShare
United States30.0%
Taiwan11.5%
Thailand7.9%

See Tassel audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Tassel have in United States?

Tassel has an estimated audience of 655,753 people in United States, concentrated in California and Texas.

What is the gender split and age of Tassel fans?

85.6% of Tassel fans are female, 14.4% are male, with an average age of 38.1 years.

Which brands do Tassel fans like most?

Tassel fans show strongest brand affinity for Women's empowerment (2.25×), Mothercare (1.61×), and Soldering iron (1.6×) over the country average.

Where do Tassel fans live in United States?

Tassel fans in United States are most concentrated in California (reach 107,914), Texas (reach 73,283), and Florida (reach 49,713). These three regions account for the largest share of the active audience.

What other brands do Tassel fans also like?

Beyond Tassel itself, the audience over-indexes on Mothercare (1.61×), Soldering iron (1.6×), Cachorro (2.37×), and Janitor (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tassel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.