Texas Monthly Audience in United States
Texas Monthly has an estimated audience of 1,175,761 people in United States. 48.8% are female, 51.2% are male, average age 48.9. Top regions: Texas, California, New York. Top brand affinities: Nebraska, Israel, Product design, Sinaloa, Like Dandelion Dust.
The average Texas Monthly fan in United States is 48.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Nebraska, Israel, Product design, with strongest over-indexing on Nebraska (9.99× the country average). Demographically, the Texas Monthly audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Texas Monthly fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 48.9 |
| Estimated audience size | 1,175,761 |
Audience persona
The typical Texas Monthly fan in United States is balanced, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Nebraska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 881,821 | 11.88× |
| California | 100,229 | 0.78× |
| New York | 62,708 | 0.95× |
| Florida | 33,703 | 0.42× |
| Illinois | 29,547 | 0.75× |
| Tennessee | 23,166 | 0.98× |
| Georgia | 22,887 | 0.63× |
| North Carolina | 22,721 | 0.64× |
| Colorado | 22,686 | 1.22× |
| Virginia | 22,661 | 0.79× |
| Pennsylvania | 21,929 | 0.55× |
| Oklahoma | 21,488 | 1.65× |
| Louisiana | 20,072 | 1.32× |
| Washington | 19,643 | 0.83× |
| Missouri | 18,760 | 0.99× |
| Massachusetts | 17,863 | 0.77× |
| Arizona | 16,771 | 0.7× |
| Ohio | 16,532 | 0.46× |
| Michigan | 14,940 | 0.49× |
| Maryland | 12,975 | 0.64× |
| New Jersey | 12,519 | 0.42× |
| Oregon | 12,338 | 0.92× |
| Arkansas | 12,092 | 1.25× |
| Minnesota | 11,203 | 0.66× |
| New Mexico | 10,779 | 1.83× |
| Washington, District of Columbia | 10,504 | 2.97× |
| Alabama | 9,891 | 0.6× |
| Connecticut | 9,494 | 0.81× |
| South Carolina | 9,486 | 0.54× |
| Wisconsin | 9,288 | 0.53× |
| Indiana | 8,103 | 0.38× |
| Kansas | 7,594 | 0.82× |
| Mississippi | 6,972 | 0.72× |
| Utah | 6,670 | 0.63× |
| Iowa | 6,609 | 0.68× |
| Nevada | 5,701 | 0.5× |
| Kentucky | 5,677 | 0.39× |
| Nebraska | 4,091 | 0.69× |
| Maine | 3,269 | 0.78× |
| Idaho | 2,910 | 0.49× |
| Montana | 2,742 | 0.84× |
| New Hampshire | 2,371 | 0.51× |
| Alaska | 2,325 | 0.92× |
| Rhode Island | 2,072 | 0.55× |
| Hawaii | 2,055 | 0.41× |
| Wyoming | 1,884 | 1.08× |
| West Virginia | 1,644 | 0.3× |
| Vermont | 1,609 | 0.78× |
| Delaware | 1,465 | 0.45× |
| South Dakota | 1,412 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 9.99× | Travel & Leisure |
| Israel | 5.1× | Travel & Leisure |
| Product design | 3.75× | Business & Career |
| Sinaloa | 5.75× | Travel & Leisure |
| Like Dandelion Dust | 20× | Movies & TV |
| Historic site | 5× | Arts & Culture |
| Jeep Wagoneer | 5.48× | Cars & Mobility |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| Kenyatta University | 18.75× | Business & Career |
| Elina Svitolina | 8.06× | Sports |
| Pillow | 1.69× | Home & Garden |
| Pro-Ject | 3.2× | Music & Radio |
| Unique Gifts | 1.85× | Shopping |
| Kerala | 4.81× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 4.48× | Cars & Mobility |
| La Opinión | 4.93× | News |
| Urban horticulture | 1.97× | Home & Garden |
| Birthday Gifts | 1.67× | Kids & Family |
| Jesse Plemons | 1.69× | Movies & TV |
| Khulna University | 13.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Need for Security | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.33 |
| Tradition | CONSERVATISM | 1.25 |
| Design Affinity | PREMIUM | 1.23 |
| Career Orientation | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.0% |
| China | 0.7% |
| United Kingdom | 0.6% |
See Texas Monthly audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Texas Monthly have in United States?
Texas Monthly has an estimated audience of 1,175,761 people in United States, concentrated in Texas and California.
What is the gender split and age of Texas Monthly fans?
48.8% of Texas Monthly fans are female, 51.2% are male, with an average age of 48.9 years.
Which brands do Texas Monthly fans like most?
Texas Monthly fans show strongest brand affinity for Nebraska (9.99×), Israel (5.1×), and Product design (3.75×) over the country average.
Where do Texas Monthly fans live in United States?
Texas Monthly fans in United States are most concentrated in Texas (reach 881,821), California (reach 100,229), and New York (reach 62,708). These three regions account for the largest share of the active audience.
What other brands do Texas Monthly fans also like?
Beyond Texas Monthly itself, the audience over-indexes on Israel (5.1×), Product design (3.75×), Sinaloa (5.75×), and Like Dandelion Dust (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Texas Monthly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.