The Adjustment Bureau Audience in United States

The Adjustment Bureau has an estimated audience of 417,723 people in United States. 36.8% are female, 63.2% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Starship Troopers (film), Edward Norton, Julia Louis-Dreyfus, Battlestar Galactica, Bill Murray.

The average The Adjustment Bureau fan in United States is 46.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Starship Troopers (film), Edward Norton, Julia Louis-Dreyfus, with strongest over-indexing on Starship Troopers (film) (142.81× the country average). Demographically, the The Adjustment Bureau audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of The Adjustment Bureau fans

Demographic split for The Adjustment Bureau audience in United States
MetricValue
Female36.8%
Male63.2%
Average age46.2
Estimated audience size417,723

Audience persona

The typical The Adjustment Bureau fan in United States is more male, around 46.2 years old, with strong Risk Appetite tendencies and a notable affinity for Starship Troopers (film).

Top regions in United States

Top regions ranked by reach for The Adjustment Bureau in United States
RegionReachAffinity
California54,4571.19×
Texas34,8030.97×
Florida27,9170.99×
New York24,0531.03×
Illinois14,2611.02×
North Carolina13,0581.04×
Pennsylvania12,6910.9×
Georgia12,5910.98×
Ohio12,5240.97×
Michigan11,4541.05×
Washington11,1041.33×
New Jersey10,6701×
Virginia9,7150.95×
Massachusetts9,1541.11×
Arizona8,8721.04×
Colorado8,1201.23×
Tennessee7,9900.95×
Indiana7,5410.99×
Missouri7,0991.05×
Wisconsin6,4661.03×
Maryland6,3910.89×
Oregon6,0861.27×
Minnesota6,0611.01×
South Carolina5,7230.91×
Utah5,1541.38×
Oklahoma4,7921.03×
Kentucky4,6480.89×
Alabama4,6060.79×
Connecticut4,2261.01×
Louisiana4,1320.77×
Nevada3,9620.98×
Kansas3,3781.03×
Iowa3,2210.94×
Arkansas3,0940.9×
Idaho2,7001.29×
Mississippi2,3290.68×
New Mexico2,0200.96×
Hawaii1,9541.09×
Nebraska1,8930.9×
New Hampshire1,8261.11×
Maine1,6841.13×
West Virginia1,3680.7×
Montana1,2831.11×
Washington, District of Columbia1,2571×
Rhode Island1,2510.94×
Alaska9271.04×
Delaware9050.79×
South Dakota8530.88×
Vermont8161.11×
North Dakota6950.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Adjustment Bureau audience
BrandAffinityCategory
Starship Troopers (film)142.81×Movies & TV
Edward Norton60.54×Movies & TV
Julia Louis-Dreyfus45.95×Movies & TV
Battlestar Galactica72.04×Movies & TV
Bill Murray31.2×Movies & TV
Blade Runner40.6×Movies & TV
His Dark Materials66.94×Movies & TV
Autism Awareness19.03×Health
Avatar (2009 film)40.79×Movies & TV
Battle Angel Alita112.68×Literature
Diabetes mellitus awareness12.48×Health
Sense876.1×Movies & TV
Box Office Mojo32.13×Movies & TV
Man of Steel (film)34.09×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Christopher Nolan21.84×Movies & TV
Fandango13.85×Travel & Leisure
Eddie Redmayne34.61×Movies & TV
28 Days Later14.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Adjustment Bureau audience
TraitClusterScore
Risk AppetiteTHRILL2.31
SustainabilityBALANCE2.03
Luxury OrientationPREMIUM1.94
LGBTQ+ IdentityOPEN1.87
Early Adopter MentalityPOWER1.47
PatriotismCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for The Adjustment Bureau
CountryShare
United States22.5%
France19.2%
United Kingdom6.1%

See The Adjustment Bureau audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does The Adjustment Bureau have in United States?

The Adjustment Bureau has an estimated audience of 417,723 people in United States, concentrated in California and Texas.

What is the gender split and age of The Adjustment Bureau fans?

36.8% of The Adjustment Bureau fans are female, 63.2% are male, with an average age of 46.2 years.

Which brands do The Adjustment Bureau fans like most?

The Adjustment Bureau fans show strongest brand affinity for Starship Troopers (film) (142.81×), Edward Norton (60.54×), and Julia Louis-Dreyfus (45.95×) over the country average.

Where do The Adjustment Bureau fans live in United States?

The Adjustment Bureau fans in United States are most concentrated in California (reach 54,457), Texas (reach 34,803), and Florida (reach 27,917). These three regions account for the largest share of the active audience.

What other brands do The Adjustment Bureau fans also like?

Beyond The Adjustment Bureau itself, the audience over-indexes on Edward Norton (60.54×), Julia Louis-Dreyfus (45.95×), Battlestar Galactica (72.04×), and Bill Murray (31.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Adjustment Bureau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.