The Avengers (1998 film) Audience in United States

The Avengers (1998 film) logo

The Avengers (1998 film) has an estimated audience of 912,538 people in United States. 38.3% are female, 61.7% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Palm Harbor Homes, TeachHUB, Corona (band), Bank account.

The average The Avengers (1998 film) fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Palm Harbor Homes, TeachHUB, with strongest over-indexing on Staycation (20× the country average). Demographically, the The Avengers (1998 film) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Avengers (1998 film) fans

Demographic split for The Avengers (1998 film) audience in United States
MetricValue
Female38.3%
Male61.7%
Average age38.9
Estimated audience size912,538

Audience persona

The typical The Avengers (1998 film) fan in United States is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for The Avengers (1998 film) in United States
RegionReachAffinity
California115,3931.15×
Texas91,7031.17×
Florida66,5941.08×
New York51,9821.02×
Illinois32,9731.08×
Pennsylvania31,7151.03×
Georgia30,7501.09×
North Carolina30,4181.11×
Ohio29,5111.05×
Michigan25,0661.05×
New Jersey23,3491.01×
Virginia22,0660.99×
Arizona21,8701.17×
Tennessee19,4051.06×
Massachusetts18,4351.03×
Indiana17,9051.07×
Washington17,4270.95×
Missouri16,5001.12×
Maryland15,4510.98×
Alabama15,4151.21×
South Carolina14,0831.03×
Kentucky13,4921.18×
Colorado13,2570.92×
Louisiana12,9101.1×
Wisconsin12,7950.93×
Oklahoma11,6091.15×
Minnesota11,5590.88×
Oregon10,3480.99×
Nevada9,5281.08×
Connecticut9,1971×
Utah8,7521.07×
Arkansas8,2411.1×
Mississippi8,1281.08×
Kansas7,5541.05×
Iowa7,5121×
New Mexico4,8501.06×
Nebraska4,4480.97×
Idaho4,1440.91×
West Virginia3,8360.9×
New Hampshire3,2020.89×
Maine3,0500.93×
Hawaii2,8840.74×
Rhode Island2,6950.93×
Washington, District of Columbia2,3600.86×
Delaware2,2400.89×
Montana2,1250.84×
Alaska1,9210.98×
South Dakota1,6910.8×
North Dakota1,6110.86×
Vermont1,1230.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Avengers (1998 film) audience
BrandAffinityCategory
Staycation20×Home & Garden
Palm Harbor Homes26.43×Home & Garden
TeachHUB5.45×Business & Career
Corona (band)5.72×Music & Radio
Bank account1.96×Business & Career
Google Photos1.95×Technology & Electronics
Elsword11.73×Games
Goma12.12×Travel & Leisure
Electrolyte3.2×Health
JDSU1.92×Business & Career
Nebraska1.7×Travel & Leisure
Nebraska Cornhuskers football2.03×Sports
Personalised Gifts2.42×Home & Garden
Sinaloa2×Travel & Leisure
Home staging2.69×Home & Garden
Noodle (Gorillaz)1.72×Music & Radio
REC TEC Grills9.12×Sports
Goop2.56×Internet & Social Media
Jesse Plemons1.63×Movies & TV
Pai gow10.19×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Avengers (1998 film) audience
TraitClusterScore
Luxury OrientationPREMIUM3.29
LGBTQ+ IdentityOPEN1.86
Risk AppetiteTHRILL1.41
Early Adopter MentalityPOWER1.37
PatriotismCONSERVATISM1.29
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for The Avengers (1998 film)
CountryShare
United States29.1%
India8.3%
Germany7.7%

See The Avengers (1998 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Avengers (1998 film) have in United States?

The Avengers (1998 film) has an estimated audience of 912,538 people in United States, concentrated in California and Texas.

What is the gender split and age of The Avengers (1998 film) fans?

38.3% of The Avengers (1998 film) fans are female, 61.7% are male, with an average age of 38.9 years.

Which brands do The Avengers (1998 film) fans like most?

The Avengers (1998 film) fans show strongest brand affinity for Staycation (20×), Palm Harbor Homes (26.43×), and TeachHUB (5.45×) over the country average.

Where do The Avengers (1998 film) fans live in United States?

The Avengers (1998 film) fans in United States are most concentrated in California (reach 115,393), Texas (reach 91,703), and Florida (reach 66,594). These three regions account for the largest share of the active audience.

What other brands do The Avengers (1998 film) fans also like?

Beyond The Avengers (1998 film) itself, the audience over-indexes on Palm Harbor Homes (26.43×), TeachHUB (5.45×), Corona (band) (5.72×), and Bank account (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Avengers (1998 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.