Rascasse Audience Intelligence

The Babadook Audience in United States

A data profile of the people who buy, follow and care about The Babadook in United States — modelled from more than twelve digital signal sources. The Babadook has an estimated audience of 906,440 people in United States.

#32among Horror in United States#2039among Movie / TV Show / Series in United States#4647in Movies & TV

The average The Babadook fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Suspiria, with strongest over-indexing on The Strangers (2008 film) (245.38× the country average).

Demographically, the The Babadook audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Babadook fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Babadook profile in United States.

Audience size
906K
in United States
Gender
41.8%♀
58.2% male
Age
39.6
average years
Country rank
#25277
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Babadook viewers

41.8% are female, 58.2% are male, average age 39.6.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for The Babadook audience in United States
MetricValue
Female41.8%
Male58.2%
Average age39.6
Estimated audience size906,440
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the The Babadook audience in United States
Age bracketShare%
16-1912%
20-2924%
30-3928%
40-4919%
50+18%
Fig. 04

Worldwide distribution

28.8%

of the worldwide The Babadook audience comes from United States.

Worldwide audience distribution share by country for The Babadook
CountryShare
United States28.8%
Italy5.9%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Babadook audience in United States is strongest.

Fig. 05

Top regions by affinity

The Babadook fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.17×
02Kentucky~10K1.15×
03West Virginia~4K1.13×
04Alabama~10K1.10×
05Louisiana~10K1.08×
06Oklahoma~10K1.08×
07New Mexico~4K1.08×
08Pennsylvania~30K1.07×
09Arizona~20K1.07×
10Oregon~10K1.07×
11North Carolina~30K1.06×
12Arkansas~7K1.06×
13California~90K1.05×
14Indiana~20K1.05×
15Missouri~10K1.05×
16Idaho~4K1.05×
17Texas~70K1.04×
18Georgia~30K1.04×
19Rhode Island~3K1.04×
20Massachusetts~20K1.03×
21Connecticut~8K1.03×
22Alaska~2K1.03×
23Vermont~1K1.03×
24Tennessee~20K1.02×
25Washington~20K1.02×
26New Hampshire~3K1.02×
27Maine~3K1.02×
28Ohio~20K1.01×
29Virginia~20K1.01×
30Illinois~30K1.00×
31Michigan~20K1.00×
32Colorado~10K1.00×
33Maryland~10K0.98×
34South Carolina~10K0.98×
35Nebraska~4K0.97×
36New York~40K0.96×
37Mississippi~6K0.96×
38Kansas~6K0.96×
39Delaware~2K0.96×
40Nevada~7K0.95×
41Montana~2K0.95×
42Minnesota~10K0.94×
43Iowa~6K0.94×
44New Jersey~20K0.92×
45Florida~50K0.91×
46North Dakota~1K0.90×
47Wisconsin~10K0.88×
48Washington, District of Columbia~2K0.88×
49South Dakota~2K0.87×
50Hawaii~3K0.76×
Fig. 06

Affinity by region

Affinity by region — The Babadook, United States
0.76×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Babadook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Babadook audience
#·InterestCategoryAffinity×
01The Strangers (2008 film)Movies & TV245.38×
02Panic RoomMovies & TV208.10×
03SuspiriaMovies & TV191.96×
04Bates Motel (TV series)Movies & TV172.47×
0510 Cloverfield LaneMovies & TV93.80×
06CreepypastaLiterature59.41×
07Berlin WallTravel & Leisure57.12×
08A Quiet PlaceMovies & TV49.52×
09Crimson PeakMovies & TV47.89×
10The X-FilesMovies & TV42.15×
11The Cabin in the WoodsMovies & TV39.13×
12EraserheadMovies & TV35.64×
13Freddy vs. JasonMovies & TV30.25×
14The Conjuring 2Movies & TV27.15×
15Westworld (TV series)Movies & TV18.42×
16Black Mirror (TV series)Movies & TV15.98×
17Taron EgertonMovies & TV15.80×
18Christina RicciMovies & TV11.42×
19True DetectiveMovies & TV9.15×
20True crimeMovies & TV6.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Babadook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Babadook audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.06×
Urban LifestyleOPEN1.45×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Babadook audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Babadook have in United States?

The Babadook has an estimated audience of 906,440 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Babadook viewers?

41.8% of The Babadook fans are female, 58.2% are male, with an average age of 39.6 years.

03

Which brands do The Babadook fans like most?

The Babadook fans show strongest brand affinity for The Strangers (2008 film) (245.38×), Bates Motel (TV series) (172.47×), and Suspiria (191.96×) over the country average.

04

Where do The Babadook fans live in United States?

The Babadook fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Babadook fans also like?

Beyond The Babadook itself, the audience over-indexes on Bates Motel (TV series) (172.47×), Suspiria (191.96×), Panic Room (208.1×), and Berlin Wall (57.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See The Babadook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Babadook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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