The Babadook Audience in United States

The Babadook has an estimated audience of 801,349 people in United States. 41.8% are female, 58.2% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: The Strangers (2008 film), Bates Motel (TV series), Suspiria, Panic Room, 10 Cloverfield Lane.

The average The Babadook fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Suspiria, with strongest over-indexing on The Strangers (2008 film) (296.9× the country average). Demographically, the The Babadook audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of The Babadook fans

Demographic split for The Babadook audience in United States
MetricValue
Female41.8%
Male58.2%
Average age39.6
Estimated audience size801,349

Audience persona

The typical The Babadook fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for The Strangers (2008 film).

Top regions in United States

Top regions ranked by reach for The Babadook in United States
RegionReachAffinity
California96,4531.09×
Texas74,9731.09×
Florida52,9550.98×
New York45,1761.01×
Pennsylvania29,5371.09×
Illinois27,7041.04×
Georgia26,9501.09×
North Carolina26,8251.11×
Ohio25,8921.05×
Michigan21,1261.01×
Virginia20,2861.04×
New Jersey19,4520.95×
Arizona18,4031.12×
Washington17,0241.06×
Tennessee16,7741.04×
Massachusetts16,6581.06×
Indiana15,4111.05×
Maryland13,8181×
Missouri13,4311.04×
Colorado13,1601.04×
Alabama12,9881.16×
South Carolina12,2321.01×
Kentucky11,4811.14×
Minnesota11,1800.97×
Louisiana11,0481.07×
Wisconsin10,6430.88×
Oregon9,8141.07×
Oklahoma9,3351.05×
Utah8,3001.16×
Connecticut8,1931.02×
Nevada7,3530.95×
Arkansas6,9621.05×
Iowa6,3140.96×
Mississippi6,2810.95×
Kansas6,0500.96×
West Virginia4,2061.13×
Idaho4,0991.02×
New Mexico3,9560.98×
Nebraska3,8410.96×
New Hampshire3,1811.01×
Maine2,7570.96×
Rhode Island2,5481×
Hawaii2,4640.72×
Washington, District of Columbia2,1600.9×
Delaware2,0530.93×
Montana1,8990.85×
Alaska1,6500.96×
South Dakota1,4130.76×
Vermont1,3320.95×
North Dakota1,3150.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Babadook audience
BrandAffinityCategory
The Strangers (2008 film)296.9×Movies & TV
Bates Motel (TV series)171.04×Movies & TV
Suspiria191.27×Movies & TV
Panic Room228.42×Movies & TV
10 Cloverfield Lane120.25×Movies & TV
Creepypasta66.82×Literature
A Quiet Place51.79×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Berlin Wall20.78×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
The X-Files39.97×Movies & TV
Crimson Peak42.03×Movies & TV
Adam Driver24.11×Movies & TV
Eraserhead40.21×Movies & TV
Income tax13.19×Business & Career
True Detective7.57×Movies & TV
The Conjuring 227.88×Movies & TV
Creepshow36.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Babadook audience
TraitClusterScore
PatriotismCONSERVATISM2.04
LGBTQ+ IdentityOPEN1.29
TraditionCONSERVATISM1.29
ExtroversionTHRILL1.28
Urban LifestyleOPEN1.24
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for The Babadook
CountryShare
United States28.5%
United Kingdom5.9%
Philippines4.1%

See The Babadook audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does The Babadook have in United States?

The Babadook has an estimated audience of 801,349 people in United States, concentrated in California and Texas.

What is the gender split and age of The Babadook fans?

41.8% of The Babadook fans are female, 58.2% are male, with an average age of 39.6 years.

Which brands do The Babadook fans like most?

The Babadook fans show strongest brand affinity for The Strangers (2008 film) (296.9×), Bates Motel (TV series) (171.04×), and Suspiria (191.27×) over the country average.

Where do The Babadook fans live in United States?

The Babadook fans in United States are most concentrated in California (reach 96,453), Texas (reach 74,973), and Florida (reach 52,955). These three regions account for the largest share of the active audience.

What other brands do The Babadook fans also like?

Beyond The Babadook itself, the audience over-indexes on Bates Motel (TV series) (171.04×), Suspiria (191.27×), Panic Room (228.42×), and 10 Cloverfield Lane (120.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Babadook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.