The Brady Bunch Audience in United States

The Brady Bunch logo

The Brady Bunch has an estimated audience of 1,568,554 people in United States. 56.3% are female, 43.7% are male, average age 51.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, Suhr Guitars, Grinch, Wok, Goop.

The average The Brady Bunch fan in United States is 51.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Suhr Guitars, Grinch, with strongest over-indexing on Israel (4.59× the country average). Demographically, the The Brady Bunch audience skews more female with an average age of 51.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Band

Demographics of The Brady Bunch fans

Demographic split for The Brady Bunch audience in United States
MetricValue
Female56.3%
Male43.7%
Average age51.6
Estimated audience size1,568,554

Audience persona

The typical The Brady Bunch fan in United States is more female, around 51.6 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for The Brady Bunch in United States
RegionReachAffinity
California157,3810.91×
Texas123,9220.92×
Florida88,6940.84×
New York88,6271.01×
Georgia66,0121.37×
Pennsylvania61,0351.16×
Illinois58,3571.12×
Ohio56,0651.16×
North Carolina48,7881.03×
New Jersey45,5471.14×
Michigan45,3941.11×
Tennessee34,7131.1×
Virginia34,0750.89×
Massachusetts32,7281.06×
Indiana31,6431.1×
Missouri29,6031.17×
Arizona29,3690.92×
Alabama26,7151.22×
Washington25,9420.82×
Kentucky24,8851.27×
Wisconsin24,1551.02×
Maryland23,4160.87×
South Carolina22,5070.95×
Minnesota22,2210.99×
Louisiana21,9251.08×
Oklahoma21,1481.21×
Colorado19,4340.79×
Oregon18,0791.01×
Utah16,8281.2×
Connecticut15,5790.99×
Iowa14,7611.14×
Mississippi14,1111.09×
Arkansas13,8831.07×
Kansas12,8851.04×
Nevada12,2090.8×
West Virginia8,6791.19×
New Mexico8,4151.07×
Nebraska8,0831.03×
Idaho7,8801×
New Hampshire6,0230.97×
Maine5,5350.99×
Rhode Island4,8200.97×
Hawaii4,2650.63×
Delaware3,9220.91×
Montana3,6740.84×
North Dakota3,5791.11×
Washington, District of Columbia3,0560.65×
South Dakota3,0010.83×
Alaska2,2090.66×
Vermont2,1420.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Brady Bunch audience
BrandAffinityCategory
Israel4.59×Travel & Leisure
Suhr Guitars31.78×Music & Radio
Grinch6.11×Movies & TV
Wok9.01×Food & Beverages
Goop6.75×Internet & Social Media
Jingoism2.55×Politics & Society
Alaska1.81×Travel & Leisure
The Halal Guys6.47×Food & Beverages
headspace9.16×Health
Home staging4.96×Home & Garden
Hibachi7.41×Food & Beverages
Google Home6.01×Technology & Electronics
Pillow1.66×Home & Garden
Governor of Michigan5.59×Politics & Society
Grace Slick6.54×Music & Radio
Cryptic crossword11.46×Technology & Electronics
Vocal harmony3.31×Music & Radio
Jeep Wagoneer4.14×Cars & Mobility
El Paso County, Colorado9.08×Travel & Leisure
Loincloth15.63×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Brady Bunch audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.56
Price SensitivityPREMIUM1.3
TraditionCONSERVATISM1.26
Family OrientationCONSERVATISM1.19
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for The Brady Bunch
CountryShare
United States76.2%
Australia6.5%
Canada4.3%

See The Brady Bunch audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Brady Bunch have in United States?

The Brady Bunch has an estimated audience of 1,568,554 people in United States, concentrated in California and Texas.

What is the gender split and age of The Brady Bunch fans?

56.3% of The Brady Bunch fans are female, 43.7% are male, with an average age of 51.6 years.

Which brands do The Brady Bunch fans like most?

The Brady Bunch fans show strongest brand affinity for Israel (4.59×), Suhr Guitars (31.78×), and Grinch (6.11×) over the country average.

Where do The Brady Bunch fans live in United States?

The Brady Bunch fans in United States are most concentrated in California (reach 157,381), Texas (reach 123,922), and Florida (reach 88,694). These three regions account for the largest share of the active audience.

What other brands do The Brady Bunch fans also like?

Beyond The Brady Bunch itself, the audience over-indexes on Suhr Guitars (31.78×), Grinch (6.11×), Wok (9.01×), and Goop (6.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Brady Bunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.