Rascasse Audience Intelligence

The Haunted Mansion (film) Audience in United States

A data profile of the people who buy, follow and care about The Haunted Mansion (film) in United States — modelled from more than twelve digital signal sources. The Haunted Mansion (film) has an estimated audience of 602,190 people in United States.

#2833among Movie / TV Show / Series in United States#6109in Movies & TV

The average The Haunted Mansion (film) fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Beetlejuice, Scooby-Doo, Night at the Museum, with strongest over-indexing on Beetlejuice (37.35× the country average).

Demographically, the The Haunted Mansion (film) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Haunted Mansion (film) fan in United States is more female, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Haunted Mansion (film) profile in United States.

Audience size
602K
in United States
Gender
58.6%♀
41.4% male
Age
43.4
average years
Country rank
#32738
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Haunted Mansion (film) viewers

58.6% are female, 41.4% are male, average age 43.4.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for The Haunted Mansion (film) audience in United States
MetricValue
Female58.6%
Male41.4%
Average age43.4
Estimated audience size602,190
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the The Haunted Mansion (film) audience in United States
Age bracketShare%
16-196%
20-2918%
30-3926%
40-4926%
50+24%
Fig. 04

Worldwide distribution

66.8%

of the worldwide The Haunted Mansion (film) audience comes from United States.

Worldwide audience distribution share by country for The Haunted Mansion (film)
CountryShare
United States66.8%
United Kingdom8.1%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Haunted Mansion (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Haunted Mansion (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~8K1.47×
02Wisconsin~10K1.34×
03Idaho~4K1.22×
04Arizona~10K1.19×
05Kentucky~9K1.19×
06Mississippi~6K1.19×
07Florida~50K1.17×
08California~80K1.15×
09Louisiana~9K1.15×
10Arkansas~6K1.13×
11Missouri~10K1.12×
12Minnesota~10K1.12×
13West Virginia~3K1.09×
14Tennessee~10K1.08×
15Indiana~10K1.08×
16Nevada~6K1.08×
17Michigan~20K1.06×
18Oklahoma~7K1.06×
19Ohio~20K1.05×
20Alabama~9K1.05×
21New Mexico~3K1.05×
22South Carolina~9K1.03×
23Pennsylvania~20K1.02×
24North Carolina~20K0.99×
25Iowa~5K0.98×
26Kansas~5K0.98×
27Nebraska~3K0.98×
28New Hampshire~2K0.97×
29Maine~2K0.96×
30Alaska~1K0.96×
31Oregon~7K0.95×
32Montana~2K0.95×
33Delaware~2K0.95×
34South Dakota~1K0.95×
35Rhode Island~2K0.94×
36North Dakota~1K0.94×
37Georgia~20K0.92×
38Connecticut~6K0.92×
39Texas~50K0.91×
40Massachusetts~10K0.91×
41Illinois~20K0.88×
42Colorado~8K0.88×
43Washington~10K0.87×
44Vermont<1K0.87×
45Virginia~10K0.84×
46Maryland~9K0.83×
47Hawaii~2K0.80×
48New Jersey~10K0.79×
49New York~20K0.73×
50Washington, District of Columbia~1K0.69×
Fig. 06

Affinity by region

Affinity by region — The Haunted Mansion (film), United States
0.69×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Haunted Mansion (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Haunted Mansion (film) audience
#·InterestCategoryAffinity×
01BeetlejuiceMovies & TV37.35×
02Night at the MuseumMovies & TV30.27×
03Ghost WhispererMovies & TV26.80×
04WaterworldMovies & TV20.00×
05Larry PagePolitics & Society20.00×
06Michael GambonMovies & TV20.00×
07Bonnie WrightMovies & TV20.00×
08Mulan (1998 film)Movies & TV17.35×
09Mary Elizabeth WinsteadMovies & TV16.73×
10Sam NeillMovies & TV15.57×
11TangledMovies & TV15.18×
12MegamindMovies & TV12.27×
13Meet the RobinsonsMovies & TV11.69×
14Disney StoreShopping10.94×
15Scooby-DooMovies & TV8.38×
16ZootopiaMovies & TV7.63×
17Halloween costumeKids & Family7.24×
18Catherine O'HaraMovies & TV4.73×
19LegoKids & Family4.34×
20PinterestInternet & Social Media2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Haunted Mansion (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Haunted Mansion (film) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.52×
Community OrientationOPEN1.45×
CreativityOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Haunted Mansion (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Quality AwarenessPREMIUM0.66×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Haunted Mansion (film) have in United States?

The Haunted Mansion (film) has an estimated audience of 602,190 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Haunted Mansion (film) viewers?

58.6% of The Haunted Mansion (film) fans are female, 41.4% are male, with an average age of 43.4 years.

03

Which brands do The Haunted Mansion (film) fans like most?

The Haunted Mansion (film) fans show strongest brand affinity for Beetlejuice (37.35×), Scooby-Doo (8.38×), and Night at the Museum (30.27×) over the country average.

04

Where do The Haunted Mansion (film) fans live in United States?

The Haunted Mansion (film) fans in United States are most concentrated in California (reach ~80K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Haunted Mansion (film) fans also like?

Beyond The Haunted Mansion (film) itself, the audience over-indexes on Scooby-Doo (8.38×), Night at the Museum (30.27×), Disney Store (10.94×), and Mulan (1998 film) (17.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Haunted Mansion (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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