The Last Song (film) Audience in United States

The Last Song (film) logo

The Last Song (film) has an estimated audience of 472,227 people in United States. 82.0% are female, 18.0% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Joe Lynn Turner, Jekalyn Carr, JibJab, Combat sport, Arnold Palmer.

The average The Last Song (film) fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Joe Lynn Turner, Jekalyn Carr, JibJab, with strongest over-indexing on Joe Lynn Turner (215.38× the country average). Demographically, the The Last Song (film) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Last Song (film) fans

Demographic split for The Last Song (film) audience in United States
MetricValue
Female82.0%
Male18.0%
Average age36.7
Estimated audience size472,227

Audience persona

The typical The Last Song (film) fan in United States is more female, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Joe Lynn Turner.

Top regions in United States

Top regions ranked by reach for The Last Song (film) in United States
RegionReachAffinity
California54,2200.89×
Texas48,9851.03×
Florida33,6470.9×
New York25,2810.82×
Georgia19,6031.16×
North Carolina18,5791.12×
Pennsylvania17,8020.96×
Illinois17,2300.94×
Ohio16,7470.99×
Michigan14,7811.03×
Tennessee13,0571.18×
Arizona12,1511.08×
Virginia11,9360.89×
New Jersey11,3350.81×
Indiana10,8781.08×
South Carolina10,2771.24×
Alabama10,2361.33×
Missouri9,5251.07×
Massachusetts9,4280.87×
Washington8,9390.81×
Kentucky8,8241.28×
Wisconsin8,2491×
Louisiana8,2211.16×
Minnesota7,7680.98×
Colorado7,6640.88×
Maryland7,0770.75×
Oklahoma6,9731.14×
Utah6,5261.32×
Oregon5,7720.91×
Mississippi5,5641.23×
Arkansas5,4421.2×
Iowa5,0931.12×
Connecticut4,8520.88×
Kansas4,6831.08×
Nevada4,2420.8×
Idaho3,5771.29×
Nebraska3,0411.1×
West Virginia2,8031.09×
New Mexico2,2990.83×
Hawaii2,1340.9×
New Hampshire2,0250.93×
Maine1,7200.87×
Montana1,6691.09×
Rhode Island1,4940.85×
South Dakota1,4591.15×
Delaware1,2040.79×
North Dakota1,1771.04×
Washington, District of Columbia1,1020.67×
Alaska1,0370.88×
Vermont7310.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Last Song (film) audience
BrandAffinityCategory
Joe Lynn Turner215.38×Music & Radio
Jekalyn Carr112.76×Music & Radio
JibJab28.33×Internet & Social Media
Combat sport4.36×Sports
Arnold Palmer13.81×Sports
Home construction3.08×Home & Garden
Dog breed2.43×Pets & Animals
Huddle (software)20×Technology & Electronics
Zagreb33.72×Travel & Leisure
Home equity3.32×Home & Garden
Mortgage insurance6.47×Business & Career
Brown County, Wisconsin18.33×Travel & Leisure
The Perfect Guy (2015 film)27.31×Movies & TV
Panama4.7×Travel & Leisure
Elsword20×Games
Assassin's Creed II8.48×Games
Tezz7.31×Movies & TV
Oracle Certification Program24.66×Technology & Electronics
Empresarios13.32×Politics & Society
Whataburger1.64×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Last Song (film) audience
TraitClusterScore
Convenience OrientationPREMIUM1.52
LGBTQ+ IdentityOPEN1.4
ExtroversionTHRILL1.4
PatriotismCONSERVATISM1.26
IndulgenceJOY1.2
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for The Last Song (film)
CountryShare
United States40.5%
Germany8.4%
United Kingdom6.3%

See The Last Song (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Last Song (film) have in United States?

The Last Song (film) has an estimated audience of 472,227 people in United States, concentrated in California and Texas.

What is the gender split and age of The Last Song (film) fans?

82.0% of The Last Song (film) fans are female, 18.0% are male, with an average age of 36.7 years.

Which brands do The Last Song (film) fans like most?

The Last Song (film) fans show strongest brand affinity for Joe Lynn Turner (215.38×), Jekalyn Carr (112.76×), and JibJab (28.33×) over the country average.

Where do The Last Song (film) fans live in United States?

The Last Song (film) fans in United States are most concentrated in California (reach 54,220), Texas (reach 48,985), and Florida (reach 33,647). These three regions account for the largest share of the active audience.

What other brands do The Last Song (film) fans also like?

Beyond The Last Song (film) itself, the audience over-indexes on Jekalyn Carr (112.76×), JibJab (28.33×), Combat sport (4.36×), and Arnold Palmer (13.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Last Song (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.