Rascasse Audience Intelligence

The Last Song (film) Audience in United States

A data profile of the people who buy, follow and care about The Last Song (film) in United States — modelled from more than twelve digital signal sources. The Last Song (film) has an estimated audience of 795,824 people in United States.

#2284among Movie / TV Show / Series in United States#5122in Movies & TV

The average The Last Song (film) fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Debby Ryan, Noah Baumbach, Feuilleton, with strongest over-indexing on Debby Ryan (126.56× the country average).

Demographically, the The Last Song (film) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Last Song (film) fan in United States is more female, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Debby Ryan.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Last Song (film) profile in United States.

Audience size
796K
in United States
Gender
82.0%♀
18.0% male
Age
36.7
average years
Country rank
#27556
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Last Song (film) viewers

82.0% are female, 18.0% are male, average age 36.7.

Fig. 02

Gender split

82.0%
Female
18.0%
Male
Demographic split for The Last Song (film) audience in United States
MetricValue
Female82.0%
Male18.0%
Average age36.7
Estimated audience size795,824
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the The Last Song (film) audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3914%
40-4913%
50+22%
Fig. 04

Worldwide distribution

40.9%

of the worldwide The Last Song (film) audience comes from United States.

Worldwide audience distribution share by country for The Last Song (film)
CountryShare
United States40.9%
United Kingdom8.4%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Last Song (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Last Song (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K1.30×
02Idaho~4K1.29×
03Utah~6K1.28×
04Kentucky~9K1.25×
05Mississippi~6K1.24×
06Louisiana~9K1.21×
07Arkansas~6K1.21×
08Oklahoma~7K1.18×
09South Carolina~10K1.17×
10South Dakota~1K1.17×
11New York~40K1.15×
12Tennessee~10K1.14×
13West Virginia~3K1.14×
14Iowa~5K1.13×
15Montana~2K1.12×
16Georgia~20K1.10×
17Nebraska~3K1.09×
18North Dakota~1K1.09×
19Arizona~10K1.08×
20Kansas~5K1.07×
21Missouri~9K1.06×
22North Carolina~20K1.05×
23Indiana~10K1.05×
24Michigan~10K1.00×
25Wisconsin~8K1.00×
26New Mexico~3K0.99×
27Texas~50K0.98×
28Alaska~1K0.98×
29Ohio~20K0.96×
30Minnesota~8K0.96×
31New Hampshire~2K0.94×
32Pennsylvania~20K0.93×
33Maine~2K0.92×
34Hawaii~2K0.91×
35Oregon~6K0.90×
36Rhode Island~2K0.89×
37Illinois~20K0.88×
38Florida~30K0.87×
39Colorado~8K0.87×
40Connecticut~5K0.86×
41Vermont<1K0.86×
42California~50K0.85×
43Virginia~10K0.84×
44Massachusetts~9K0.83×
45Delaware~1K0.83×
46Nevada~4K0.82×
47Washington~9K0.80×
48New Jersey~10K0.77×
49Maryland~7K0.73×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — The Last Song (film), United States
0.68×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Last Song (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Last Song (film) audience
#·InterestCategoryAffinity×
01FeuilletonLiterature737.33×
02Noah BaumbachMovies & TV133.10×
03Debby RyanMovies & TV126.56×
04Luca GuadagninoMovies & TV104.00×
05Kung Fu HustleMovies & TV97.65×
06Syd BarrettMusic & Radio91.14×
07Sean KingstonMovies & TV85.27×
08VictoriousMovies & TV55.93×
09ICarlyMovies & TV43.55×
10Josh HutchersonMovies & TV30.08×
11Finding NemoMovies & TV26.46×
12MonstersMovies & TV25.23×
13Genesis (band)Music & Radio24.42×
14Taylor LautnerMovies & TV21.95×
15Pitch PerfectMovies & TV21.87×
16Cameron BoyceMovies & TV20.00×
17Clueless (film)Movies & TV19.97×
18ShrekMovies & TV15.64×
19SubwayFood & Beverages6.00×
20Pizza HutFood & Beverages5.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Last Song (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Last Song (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.69×
PatriotismCONSERVATISM2.00×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Last Song (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Last Song (film) have in United States?

The Last Song (film) has an estimated audience of 795,824 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Last Song (film) viewers?

82.0% of The Last Song (film) fans are female, 18.0% are male, with an average age of 36.7 years.

03

Which brands do The Last Song (film) fans like most?

The Last Song (film) fans show strongest brand affinity for Debby Ryan (126.56×), Noah Baumbach (133.1×), and Feuilleton (737.33×) over the country average.

04

Where do The Last Song (film) fans live in United States?

The Last Song (film) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Last Song (film) fans also like?

Beyond The Last Song (film) itself, the audience over-indexes on Noah Baumbach (133.1×), Feuilleton (737.33×), Kung Fu Hustle (97.65×), and Victorious (55.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Last Song (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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