The Loved Ones Audience in United States

The Loved Ones has an estimated audience of 351,264 people in United States. 64.9% are female, 35.1% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Charlie Puth, 28 Days Later, Burial (musician), Capital One, Charles Leclerc.

The average The Loved Ones fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charlie Puth, 28 Days Later, Burial (musician), with strongest over-indexing on Charlie Puth (187.14× the country average). Demographically, the The Loved Ones audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Loved Ones fans

Demographic split for The Loved Ones audience in United States
MetricValue
Female64.9%
Male35.1%
Average age45.8
Estimated audience size351,264

Audience persona

The typical The Loved Ones fan in United States is more female, around 45.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Charlie Puth.

Top regions in United States

Top regions ranked by reach for The Loved Ones in United States
RegionReachAffinity
California39,8261.03×
Texas32,3241.07×
Florida18,6210.78×
New York16,8390.86×
Pennsylvania12,0221.02×
Illinois11,8961.02×
Ohio11,5801.07×
North Carolina10,0300.95×
Arizona9,9321.38×
Michigan9,6091.05×
Georgia9,3520.86×
Washington8,4261.2×
Virginia8,3740.98×
New Jersey7,2950.82×
Tennessee7,0030.99×
Indiana6,9431.08×
Massachusetts6,4050.93×
Missouri5,6691×
Colorado5,6481.02×
Maryland5,5350.92×
Oregon5,4891.36×
Kentucky5,3511.22×
Wisconsin5,1000.96×
Oklahoma4,9831.28×
Alabama4,9581.01×
South Carolina4,5170.85×
Minnesota4,4480.88×
Louisiana4,3050.95×
Nevada3,6041.06×
Connecticut3,2120.91×
Utah3,1461×
Arkansas2,9711.03×
Kansas2,8061.01×
Iowa2,5970.9×
Mississippi2,3920.83×
New Mexico2,0391.16×
Nebraska2,0111.14×
Idaho1,9031.08×
West Virginia1,8881.15×
Maine1,3341.06×
New Hampshire1,2480.9×
Hawaii1,1500.76×
Rhode Island1,1131×
Montana1,0091.04×
Alaska9571.27×
Washington, District of Columbia7940.75×
Delaware7720.8×
South Dakota7000.86×
North Dakota6650.92×
Vermont5330.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Loved Ones audience
BrandAffinityCategory
Charlie Puth187.14×Music & Radio
28 Days Later29.34×Movies & TV
Burial (musician)70.79×Music & Radio
Capital One9.28×Business & Career
Charles Leclerc36.4×Sports
Google News12.44×News
Google Maps8.16×Internet & Social Media
Circle K14.51×Shopping
Sublime (band)39.16×Music & Radio
Ozzy Osbourne18.72×Music & Radio
Deftones39.03×Music & Radio
The Strangers (2008 film)37.23×Movies & TV
Kurt Cobain19.07×Music & Radio
Chester Bennington28.29×Music & Radio
Indeed.com6.1×Business & Career
AccuWeather8.53×Home & Garden
CarGurus7.63×Cars & Mobility
Slipknot (band)23.42×Music & Radio
Aaron Rodgers8.08×Sports
Horoscope11.52×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Loved Ones audience
TraitClusterScore
Luxury OrientationPREMIUM2.17
Risk AppetiteTHRILL2.06
MindfulnessBALANCE1.39
ExtroversionTHRILL1.34
PatriotismCONSERVATISM1.31
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for The Loved Ones
CountryShare
United States42.0%
United Kingdom8.7%
Australia6.9%

See The Loved Ones audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Loved Ones have in United States?

The Loved Ones has an estimated audience of 351,264 people in United States, concentrated in California and Texas.

What is the gender split and age of The Loved Ones fans?

64.9% of The Loved Ones fans are female, 35.1% are male, with an average age of 45.8 years.

Which brands do The Loved Ones fans like most?

The Loved Ones fans show strongest brand affinity for Charlie Puth (187.14×), 28 Days Later (29.34×), and Burial (musician) (70.79×) over the country average.

Where do The Loved Ones fans live in United States?

The Loved Ones fans in United States are most concentrated in California (reach 39,826), Texas (reach 32,324), and Florida (reach 18,621). These three regions account for the largest share of the active audience.

What other brands do The Loved Ones fans also like?

Beyond The Loved Ones itself, the audience over-indexes on 28 Days Later (29.34×), Burial (musician) (70.79×), Capital One (9.28×), and Charles Leclerc (36.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Loved Ones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.