The Road Audience in United States

The Road has an estimated audience of 833,997 people in United States. 38.7% are female, 61.3% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Mads Mikkelsen, Daisy Ridley, Michael Fassbender, Superman.

The average The Road fan in United States is 46.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Mads Mikkelsen, Daisy Ridley, with strongest over-indexing on Finnair (675× the country average). Demographically, the The Road audience skews more male with an average age of 46.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Road fans

Demographic split for The Road audience in United States
MetricValue
Female38.7%
Male61.3%
Average age46.2
Estimated audience size833,997

Audience persona

The typical The Road fan in United States is more male, around 46.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for The Road in United States
RegionReachAffinity
California91,5851×
Texas69,2820.97×
Florida44,7640.79×
New York39,7490.85×
Pennsylvania28,6471.02×
Illinois26,5850.96×
Ohio24,5960.96×
Washington22,5221.35×
North Carolina22,3490.89×
Georgia22,1680.86×
Michigan20,7300.95×
Virginia19,8560.98×
Arizona18,5401.09×
Colorado16,7081.27×
Massachusetts16,6061.01×
Tennessee16,5450.99×
New Jersey16,2960.77×
Indiana14,9720.98×
Missouri14,2001.06×
Oregon12,5051.31×
Minnesota12,0131.01×
Kentucky11,9611.14×
Wisconsin11,8040.94×
Maryland11,4490.8×
Alabama11,0300.95×
Oklahoma10,5851.14×
South Carolina9,8970.79×
Utah9,1741.23×
Louisiana8,5990.8×
Nevada7,5650.94×
Connecticut7,5380.9×
Kansas6,9221.05×
Iowa6,7180.98×
Arkansas6,6880.97×
Idaho5,4301.3×
Mississippi4,9560.72×
New Mexico4,6101.1×
Nebraska4,4081.05×
West Virginia3,7250.96×
Maine3,5791.2×
New Hampshire3,5661.09×
Montana2,9441.27×
Hawaii2,6780.75×
Washington, District of Columbia2,4820.99×
Rhode Island2,4450.92×
Alaska2,3791.33×
South Dakota1,8130.94×
Vermont1,5891.09×
Delaware1,5700.68×
North Dakota1,5160.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Road audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Mads Mikkelsen107.69×Movies & TV
Daisy Ridley55.01×Movies & TV
Michael Fassbender20×Movies & TV
Superman2.71×Movies & TV
FlightAware9.91×Travel & Leisure
Lana Del Rey12.56×Music & Radio
Kia Sportage17.48×Cars & Mobility
Waterworld20×Movies & TV
Anna Faris12.02×Movies & TV
John Wick 220×Movies & TV
Ian McShane20×Movies & TV
Harry Potter2.38×Movies & TV
Neil Gaiman14.03×Literature
Fandango6.14×Travel & Leisure
Kelly Osbourne5.57×Music & Radio
Maze Runner (film series)8.95×Movies & TV
James McAvoy10.43×Movies & TV
Anime and manga fandom3.24×Literature
Curling10.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Road audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
ExtroversionTHRILL1.46
Early Adopter MentalityPOWER1.44
TraditionCONSERVATISM1.38
Social Media UsageJOY1.16
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for The Road
CountryShare
United States18.0%
Saudi Arabia11.9%
Brazil8.7%

See The Road audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Road have in United States?

The Road has an estimated audience of 833,997 people in United States, concentrated in California and Texas.

What is the gender split and age of The Road fans?

38.7% of The Road fans are female, 61.3% are male, with an average age of 46.2 years.

Which brands do The Road fans like most?

The Road fans show strongest brand affinity for Finnair (675×), Mads Mikkelsen (107.69×), and Daisy Ridley (55.01×) over the country average.

Where do The Road fans live in United States?

The Road fans in United States are most concentrated in California (reach 91,585), Texas (reach 69,282), and Florida (reach 44,764). These three regions account for the largest share of the active audience.

What other brands do The Road fans also like?

Beyond The Road itself, the audience over-indexes on Mads Mikkelsen (107.69×), Daisy Ridley (55.01×), Michael Fassbender (20×), and Superman (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.