The Road Audience in United States

The Road logo

The Road has an estimated audience of 833,997 people in United States. 38.7% are female, 61.3% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Beres Hammond, Figure painting (hobby), Chromebook, Dog breed.

The average The Road fan in United States is 46.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Beres Hammond, Figure painting (hobby), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Road audience skews more male with an average age of 46.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Road fans

Demographic split for The Road audience in United States
MetricValue
Female38.7%
Male61.3%
Average age46.2
Estimated audience size833,997

Audience persona

The typical The Road fan in United States is more male, around 46.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Road in United States
RegionReachAffinity
California91,5851×
Texas69,2820.97×
Florida44,7640.79×
New York39,7490.85×
Pennsylvania28,6471.02×
Illinois26,5850.96×
Ohio24,5960.96×
Washington22,5221.35×
North Carolina22,3490.89×
Georgia22,1680.86×
Michigan20,7300.95×
Virginia19,8560.98×
Arizona18,5401.09×
Colorado16,7081.27×
Massachusetts16,6061.01×
Tennessee16,5450.99×
New Jersey16,2960.77×
Indiana14,9720.98×
Missouri14,2001.06×
Oregon12,5051.31×
Minnesota12,0131.01×
Kentucky11,9611.14×
Wisconsin11,8040.94×
Maryland11,4490.8×
Alabama11,0300.95×
Oklahoma10,5851.14×
South Carolina9,8970.79×
Utah9,1741.23×
Louisiana8,5990.8×
Nevada7,5650.94×
Connecticut7,5380.9×
Kansas6,9221.05×
Iowa6,7180.98×
Arkansas6,6880.97×
Idaho5,4301.3×
Mississippi4,9560.72×
New Mexico4,6101.1×
Nebraska4,4081.05×
West Virginia3,7250.96×
Maine3,5791.2×
New Hampshire3,5661.09×
Montana2,9441.27×
Hawaii2,6780.75×
Washington, District of Columbia2,4820.99×
Rhode Island2,4450.92×
Alaska2,3791.33×
South Dakota1,8130.94×
Vermont1,5891.09×
Delaware1,5700.68×
North Dakota1,5160.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Road audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Beres Hammond107.69×Music & Radio
Figure painting (hobby)9.82×Arts & Culture
Chromebook8.59×Technology & Electronics
Dog breed1.67×Pets & Animals
Home construction1.66×Home & Garden
Combat sport1.73×Sports
Elsword17.48×Games
Throne of Glass7.37×Literature
Google Photos2.12×Technology & Electronics
Bank account2.01×Business & Career
Home staging4.1×Home & Garden
Maracaibo9×Travel & Leisure
College of the Holy Cross10.73×Business & Career
Personalised Gifts2.98×Home & Garden
The Halal Guys4.27×Food & Beverages
The Nice Guys5.25×Movies & TV
Gloria5.17×Music & Radio
Hocus Pocus2.73×Movies & TV
Isometric exercise4.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Road audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.62
ExtroversionTHRILL1.46
Early Adopter MentalityPOWER1.44
TraditionCONSERVATISM1.38
Social Media UsageJOY1.16
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for The Road
CountryShare
United States18.0%
Saudi Arabia11.9%
Brazil8.7%

See The Road audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Road have in United States?

The Road has an estimated audience of 833,997 people in United States, concentrated in California and Texas.

What is the gender split and age of The Road fans?

38.7% of The Road fans are female, 61.3% are male, with an average age of 46.2 years.

Which brands do The Road fans like most?

The Road fans show strongest brand affinity for Keene, New Hampshire (675×), Beres Hammond (107.69×), and Figure painting (hobby) (9.82×) over the country average.

Where do The Road fans live in United States?

The Road fans in United States are most concentrated in California (reach 91,585), Texas (reach 69,282), and Florida (reach 44,764). These three regions account for the largest share of the active audience.

What other brands do The Road fans also like?

Beyond The Road itself, the audience over-indexes on Beres Hammond (107.69×), Figure painting (hobby) (9.82×), Chromebook (8.59×), and Dog breed (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.