Rascasse Audience Intelligence

The Road Audience in United States

A data profile of the people who buy, follow and care about The Road in United States — modelled from more than twelve digital signal sources. The Road has an estimated audience of 851,182 people in United States.

#2152among Movie / TV Show / Series in United States#4868in Movies & TV

The average The Road fan in United States is 46.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mads Mikkelsen, Daisy Ridley, Kelly Osbourne, with strongest over-indexing on Mads Mikkelsen (126.54× the country average).

Demographically, the The Road audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Road fan in United States is more male, around 46.2 years old, with strong Tradition tendencies and a notable affinity for Mads Mikkelsen.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Road profile in United States.

Audience size
851K
in United States
Gender
38.7%♀
61.3% male
Age
46.2
average years
Country rank
#26358
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Road viewers

38.7% are female, 61.3% are male, average age 46.2.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for The Road audience in United States
MetricValue
Female38.7%
Male61.3%
Average age46.2
Estimated audience size851,182
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the The Road audience in United States
Age bracketShare%
16-196%
20-2915%
30-3916%
40-4925%
50+37%
Fig. 04

Worldwide distribution

17.4%

of the worldwide The Road audience comes from United States.

Worldwide audience distribution share by country for The Road
CountryShare
United States17.4%
Saudi Arabia11.4%
India10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Road audience in United States is strongest.

Fig. 05

Top regions by affinity

The Road fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K1.33×
02Idaho~5K1.31×
03Alaska~2K1.31×
04Oregon~10K1.29×
05Maine~4K1.26×
06Oklahoma~10K1.24×
07Washington~20K1.23×
08Colorado~20K1.22×
09Utah~9K1.16×
10Vermont~2K1.14×
11Kentucky~10K1.13×
12Missouri~10K1.10×
13Kansas~7K1.10×
14New Hampshire~4K1.09×
15New Mexico~5K1.08×
16South Dakota~2K1.08×
17Nebraska~4K1.06×
18Tennessee~20K1.04×
19Iowa~7K1.04×
20Arkansas~7K1.04×
21West Virginia~4K1.04×
22Arizona~20K1.03×
23Minnesota~10K1.01×
24North Dakota~2K1.00×
25Indiana~20K0.99×
26Pennsylvania~30K0.96×
27Alabama~10K0.96×
28Wisconsin~10K0.95×
29Ohio~20K0.94×
30Massachusetts~20K0.94×
31Texas~70K0.93×
32Michigan~20K0.93×
33Rhode Island~2K0.93×
34Virginia~20K0.92×
35California~80K0.91×
36Washington, District of Columbia~2K0.91×
37Illinois~20K0.89×
38Nevada~7K0.88×
39Connecticut~7K0.87×
40North Carolina~20K0.86×
41Georgia~20K0.84×
42South Carolina~10K0.83×
43Louisiana~9K0.81×
44Mississippi~5K0.79×
45Florida~40K0.78×
46Delaware~2K0.78×
47New York~40K0.77×
48Maryland~10K0.77×
49Hawaii~3K0.77×
50New Jersey~20K0.72×
Fig. 06

Affinity by region

Affinity by region — The Road, United States
0.72×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Road audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Road audience
#·InterestCategoryAffinity×
01Mads MikkelsenMovies & TV126.54×
02Daisy RidleyMovies & TV51.35×
03Michael FassbenderMovies & TV20.00×
04James McAvoyMovies & TV20.00×
05WaterworldMovies & TV20.00×
06John Wick 2Movies & TV20.00×
07The Last Ship (TV series)Movies & TV20.00×
08Ian McShaneMovies & TV19.78×
09Freddy vs. JasonMovies & TV17.05×
10Neil GaimanLiterature14.76×
11Maze Runner (film series)Movies & TV14.02×
12Kelly OsbourneMusic & Radio13.72×
13Lana Del ReyMusic & Radio11.38×
14FlightAwareTravel & Leisure11.31×
15Anna FarisMovies & TV7.65×
16FandangoTravel & Leisure6.74×
17Emma WatsonMovies & TV6.49×
18Anne HathawayMovies & TV5.02×
19Tom CruiseMovies & TV4.54×
20SupermanMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Road audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Road audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
Early Adopter MentalityPOWER1.31×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Road audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
Quality AwarenessPREMIUM0.81×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Road have in United States?

The Road has an estimated audience of 851,182 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Road viewers?

38.7% of The Road fans are female, 61.3% are male, with an average age of 46.2 years.

03

Which brands do The Road fans like most?

The Road fans show strongest brand affinity for Mads Mikkelsen (126.54×), Daisy Ridley (51.35×), and Kelly Osbourne (13.72×) over the country average.

04

Where do The Road fans live in United States?

The Road fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Road fans also like?

Beyond The Road itself, the audience over-indexes on Daisy Ridley (51.35×), Kelly Osbourne (13.72×), FlightAware (11.31×), and Michael Fassbender (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Road audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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