The Rustic Audience in United States
The Rustic has an estimated audience of 877,810 people in United States. 53.5% are female, 46.5% are male, average age 40.6. Top brand affinities: Israel, Elsword, Goop, Governor of Michigan, Vocal harmony.
Top brand affinities include Israel, Elsword, Goop, with strongest over-indexing on Israel (2.38× the country average). Demographically, the The Rustic audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of The Rustic fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 40.6 |
| Estimated audience size | 877,810 |
Audience persona
The typical The Rustic fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.38× | Travel & Leisure |
| Elsword | 18.03× | Games |
| Goop | 4.71× | Internet & Social Media |
| Governor of Michigan | 6.1× | Politics & Society |
| Vocal harmony | 3.12× | Music & Radio |
| Grinch | 2.75× | Movies & TV |
| Hibachi | 5.25× | Food & Beverages |
| Wok | 4.32× | Food & Beverages |
| Google Home | 3.74× | Technology & Electronics |
| Kendra Scott | 1.56× | Fashion & Accessoires |
| Hipster | 5.01× | Politics & Society |
| Japanese domestic market | 2.47× | Politics & Society |
| Grace Slick | 4.41× | Music & Radio |
| headspace | 4.6× | Health |
| No Escape (1994 film) | 5.54× | Movies & TV |
| Cherish (group) | 5.31× | Music & Radio |
| El Paso County, Colorado | 6.27× | Travel & Leisure |
| Historic site | 1.99× | Arts & Culture |
| Fairy godmother | 3.45× | Literature |
| TV Fanatic | 4.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.32 |
| Risk Appetite | THRILL | 1.23 |
| Luxury Orientation | PREMIUM | 1.17 |
| Social Media Usage | JOY | 1.14 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Early Adopter Mentality | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.1% |
| Portugal | 2.5% |
| Brazil | 0.7% |
See The Rustic audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Rustic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.