The St. Regis Hotel Audience in United States

The St. Regis Hotel logo

The St. Regis Hotel has an estimated audience of 379,814 people in United States. 59.9% are female, 40.1% are male, average age 44.2. Top regions: California, New York, Illinois. Top brand affinities: Elsword, Box lacrosse, Sacred Heart Catholic Church (Dubuque, Iowa), Combat sport, Home equity.

The average The St. Regis Hotel fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Elsword, Box lacrosse, Sacred Heart Catholic Church (Dubuque, Iowa), with strongest over-indexing on Elsword (29.46× the country average). Demographically, the The St. Regis Hotel audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of The St. Regis Hotel fans

Demographic split for The St. Regis Hotel audience in United States
MetricValue
Female59.9%
Male40.1%
Average age44.2
Estimated audience size379,814

Audience persona

The typical The St. Regis Hotel fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for The St. Regis Hotel in United States
RegionReachAffinity
California57,1111.35×
New York47,4952.21×
Illinois46,5353.64×
Florida30,3341.17×
Texas28,0870.85×
Georgia22,0781.87×
Virginia12,2321.31×
New Jersey11,0981.14×
Maryland8,7651.33×
Pennsylvania7,1750.55×
North Carolina6,2350.54×
Michigan6,0860.61×
Colorado5,9090.98×
Massachusetts5,8930.78×
Indiana5,6860.81×
Washington, District of Columbia5,1804.49×
Arizona4,9090.63×
Washington4,6530.6×
Ohio4,3070.36×
Wisconsin3,7860.66×
Tennessee3,7020.48×
South Carolina3,5670.62×
Connecticut3,5320.92×
Utah3,3510.97×
Missouri3,0100.49×
Louisiana2,5430.51×
Alabama2,3500.44×
Minnesota2,2730.41×
Arkansas2,0880.66×
Mississippi2,0650.65×
Oregon1,9620.45×
Kentucky1,8710.39×
Oklahoma1,7600.41×
West Virginia1,6140.9×
Alaska1,6111.96×
Iowa1,5340.48×
Nevada1,4950.4×
Kansas1,4910.49×
Idaho1,4910.77×
Hawaii1,4750.89×
Nebraska1,4110.73×
Montana1,4041.32×
Rhode Island1,3561.11×
New Hampshire1,3300.88×
New Mexico1,2960.67×
Maine1,2840.93×
Delaware1,2751.2×
Vermont1,2631.87×
South Dakota1,2571.42×
North Dakota1,2241.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The St. Regis Hotel audience
BrandAffinityCategory
Elsword29.46×Games
Box lacrosse15.01×Sports
Sacred Heart Catholic Church (Dubuque, Iowa)18.75×Politics & Society
Combat sport2.09×Sports
Home equity2.52×Home & Garden
Lulu 黃路梓茵3.41×Movies & TV
Whataburger1.94×Food & Beverages
Historic site4.44×Arts & Culture
Meals on Wheels5.27×Food & Beverages
Karbala7.98×Travel & Leisure
Regional styles of Mexican music2.38×Music & Radio
Iowa Lottery8.35×Games
Fairy godmother5.87×Literature
JDM Cars6.18×Cars & Mobility
Governor of Michigan5.07×Politics & Society
Judge Dredd (film)7.89×Movies & TV
JDSU2.06×Business & Career
Ken Burns4.49×Movies & TV
Goop3.13×Internet & Social Media
Iowa River14.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The St. Regis Hotel audience
TraitClusterScore
IndulgenceJOY2.41
Family OrientationCONSERVATISM2.26
LGBTQ+ IdentityOPEN1.85
Design AffinityPREMIUM1.7
Luxury OrientationPREMIUM1.57
Price SensitivityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for The St. Regis Hotel
CountryShare
United States53.0%
Canada12.9%
United Arab Emirates11.2%

See The St. Regis Hotel audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does The St. Regis Hotel have in United States?

The St. Regis Hotel has an estimated audience of 379,814 people in United States, concentrated in California and New York.

What is the gender split and age of The St. Regis Hotel fans?

59.9% of The St. Regis Hotel fans are female, 40.1% are male, with an average age of 44.2 years.

Which brands do The St. Regis Hotel fans like most?

The St. Regis Hotel fans show strongest brand affinity for Elsword (29.46×), Box lacrosse (15.01×), and Sacred Heart Catholic Church (Dubuque, Iowa) (18.75×) over the country average.

Where do The St. Regis Hotel fans live in United States?

The St. Regis Hotel fans in United States are most concentrated in California (reach 57,111), New York (reach 47,495), and Illinois (reach 46,535). These three regions account for the largest share of the active audience.

What other brands do The St. Regis Hotel fans also like?

Beyond The St. Regis Hotel itself, the audience over-indexes on Box lacrosse (15.01×), Sacred Heart Catholic Church (Dubuque, Iowa) (18.75×), Combat sport (2.09×), and Home equity (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The St. Regis Hotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.