A data profile of the people who buy, follow and care about Too Short in United States — modelled from more than twelve digital signal sources. Too Short has an estimated audience of 811,977 people in United States.
The average Too Short fan in United States is 37.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Dream, Theo Rossi, Wingstop, with strongest over-indexing on Dream (20.54× the country average).
Demographically, the Too Short audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Too Short fan in United States is balanced, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Dream.
The key figures that characterise the Too Short profile in United States.
54.2% are female, 45.8% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 37.3 |
| Estimated audience size | 811,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 11% |
of the worldwide Too Short audience comes from United States.
| Country | Share |
|---|---|
| United States | 77.0% |
| United Kingdom | 2.7% |
| Canada | 2.3% |
Where the Too Short audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 2.49× | |
| 02 | Nevada | ~20K | 2.23× | |
| 03 | Mississippi | ~10K | 1.75× | |
| 04 | Louisiana | ~20K | 1.65× | |
| 05 | Oregon | ~10K | 1.51× | |
| 06 | New Mexico | ~6K | 1.44× | |
| 07 | Georgia | ~30K | 1.34× | |
| 08 | Michigan | ~30K | 1.34× | |
| 09 | Arkansas | ~9K | 1.33× | |
| 10 | Arizona | ~20K | 1.31× | |
| 11 | Washington | ~20K | 1.25× | |
| 12 | Alabama | ~10K | 1.24× | |
| 13 | Oklahoma | ~10K | 1.24× | |
| 14 | Tennessee | ~20K | 1.20× | |
| 15 | Texas | ~90K | 1.18× | |
| 16 | Indiana | ~20K | 1.14× | |
| 17 | Missouri | ~20K | 1.14× | |
| 18 | Idaho | ~5K | 1.13× | |
| 19 | Ohio | ~30K | 1.09× | |
| 20 | Kentucky | ~10K | 1.05× | |
| 21 | Colorado | ~10K | 1.02× | |
| 22 | Kansas | ~7K | 1.01× | |
| 23 | Washington, District of Columbia | ~2K | 0.99× | |
| 24 | Delaware | ~2K | 0.98× | |
| 25 | South Carolina | ~10K | 0.97× | |
| 26 | Pennsylvania | ~30K | 0.94× | |
| 27 | Illinois | ~30K | 0.93× | |
| 28 | Hawaii | ~3K | 0.93× | |
| 29 | Maryland | ~10K | 0.91× | |
| 30 | Wyoming | ~1K | 0.89× | |
| 31 | Alaska | ~2K | 0.88× | |
| 32 | North Carolina | ~20K | 0.86× | |
| 33 | Montana | ~2K | 0.86× | |
| 34 | Wisconsin | ~10K | 0.84× | |
| 35 | Nebraska | ~4K | 0.84× | |
| 36 | Virginia | ~20K | 0.81× | |
| 37 | North Dakota | ~1K | 0.77× | |
| 38 | Iowa | ~5K | 0.76× | |
| 39 | South Dakota | ~1K | 0.74× | |
| 40 | Minnesota | ~9K | 0.72× | |
| 41 | Rhode Island | ~2K | 0.72× | |
| 42 | Utah | ~5K | 0.71× | |
| 43 | Florida | ~40K | 0.70× | |
| 44 | West Virginia | ~3K | 0.69× | |
| 45 | Maine | ~2K | 0.64× | |
| 46 | New Jersey | ~10K | 0.63× | |
| 47 | New Hampshire | ~2K | 0.63× | |
| 48 | New York | ~30K | 0.59× | |
| 49 | Connecticut | ~5K | 0.57× | |
| 50 | Massachusetts | ~9K | 0.54× |
The strongest cross-interests of the Too Short audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Theo Rossi | Movies & TV | 87.94× | ||
| 02 | Snow Tha Product | Music & Radio | 62.06× | ||
| 03 | Bone Thugs-n-Harmony | Music & Radio | 49.14× | ||
| 04 | Fugazi | Music & Radio | 44.79× | ||
| 05 | Oscar De La Hoya | Sports | 40.00× | ||
| 06 | Jarritos | Food & Beverages | 39.69× | ||
| 07 | Pinkberry | Food & Beverages | 34.65× | ||
| 08 | Yogurtland | Food & Beverages | 34.02× | ||
| 09 | University of California | Business & Career | 31.26× | ||
| 10 | Fat Joe | Music & Radio | 31.23× | ||
| 11 | JWoww | Movies & TV | 30.85× | ||
| 12 | Faith Evans | Music & Radio | 27.35× | ||
| 13 | John Leguizamo | Movies & TV | 26.73× | ||
| 14 | Taco Cabana | Food & Beverages | 26.04× | ||
| 15 | Eazy-E | Music & Radio | 25.73× | ||
| 16 | El Pollo Loco | Food & Beverages | 24.39× | ||
| 17 | Dream | Health | 20.54× | ||
| 18 | Round Table Pizza | Food & Beverages | 16.81× | ||
| 19 | Knott's Berry Farm | Travel & Leisure | 12.86× | ||
| 20 | Wingstop | Food & Beverages | 9.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.53× | |
| Indulgence | JOY | 1.42× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Sustainability | BALANCE | 0.82× | |
| Quality Awareness | PREMIUM | 0.82× |
Too Short has an estimated audience of 811,977 people in United States, concentrated in California and Texas.
54.2% of Too Short fans are female, 45.8% are male, with an average age of 37.3 years.
Too Short fans show strongest brand affinity for Dream (20.54×), Theo Rossi (87.94×), and Wingstop (9.54×) over the country average.
Too Short fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Too Short itself, the audience over-indexes on Theo Rossi (87.94×), Wingstop (9.54×), El Pollo Loco (24.39×), and Snow Tha Product (62.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Too Short. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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