Travel nursing Audience in United States
Travel nursing has an estimated audience of 1,686,662 people in United States. 75.4% are female, 24.6% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Product design, Governor of Michigan, headspace.
The average Travel nursing fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Travel nursing audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Travel nursing fans
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 35.2 |
| Estimated audience size | 1,686,662 |
Audience persona
The typical Travel nursing fan in United States is more female, around 35.2 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 195,661 | 1.05× |
| Texas | 159,404 | 1.1× |
| Florida | 136,205 | 1.19× |
| New York | 93,654 | 0.99× |
| Georgia | 60,729 | 1.17× |
| North Carolina | 54,087 | 1.07× |
| Pennsylvania | 50,882 | 0.9× |
| Ohio | 50,313 | 0.97× |
| Illinois | 48,698 | 0.87× |
| Virginia | 41,547 | 1.01× |
| Arizona | 41,111 | 1.19× |
| Michigan | 40,786 | 0.92× |
| Tennessee | 37,543 | 1.11× |
| New Jersey | 35,341 | 0.82× |
| Washington | 34,513 | 1.02× |
| Massachusetts | 33,041 | 0.99× |
| South Carolina | 30,961 | 1.22× |
| Alabama | 30,918 | 1.31× |
| Maryland | 29,970 | 1.03× |
| Louisiana | 29,257 | 1.35× |
| Indiana | 28,444 | 0.92× |
| Colorado | 24,939 | 0.94× |
| Missouri | 24,449 | 0.9× |
| Kentucky | 23,556 | 1.11× |
| Mississippi | 21,679 | 1.56× |
| Wisconsin | 21,300 | 0.84× |
| Minnesota | 21,207 | 0.88× |
| Oklahoma | 17,601 | 0.94× |
| Nevada | 17,343 | 1.06× |
| Oregon | 17,080 | 0.88× |
| Arkansas | 16,278 | 1.17× |
| Connecticut | 16,048 | 0.95× |
| Kansas | 12,447 | 0.94× |
| Utah | 12,420 | 0.82× |
| Iowa | 11,817 | 0.85× |
| Hawaii | 9,585 | 1.32× |
| New Mexico | 8,336 | 0.99× |
| Nebraska | 8,251 | 0.98× |
| West Virginia | 7,777 | 0.99× |
| Idaho | 6,689 | 0.79× |
| Maine | 6,099 | 1.01× |
| Washington, District of Columbia | 5,535 | 1.09× |
| New Hampshire | 5,354 | 0.81× |
| Rhode Island | 4,407 | 0.82× |
| Delaware | 4,023 | 0.86× |
| South Dakota | 3,842 | 0.99× |
| Montana | 3,429 | 0.73× |
| Vermont | 3,335 | 1.13× |
| North Dakota | 3,251 | 0.94× |
| Alaska | 2,923 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Goop | 10.65× | Internet & Social Media |
| Product design | 3.38× | Business & Career |
| Governor of Michigan | 12.33× | Politics & Society |
| headspace | 12.68× | Health |
| The Perks of Being a Wallflower (film) | 8.74× | Movies & TV |
| Grace Slick | 10.73× | Music & Radio |
| Fairy godmother | 9.1× | Literature |
| Google Home | 7.73× | Technology & Electronics |
| Cherish (group) | 12.73× | Music & Radio |
| Hibachi | 8.74× | Food & Beverages |
| Wok | 6.79× | Food & Beverages |
| Harlow | 11.99× | Travel & Leisure |
| TV Fanatic | 9.95× | Movies & TV |
| Hardik Pandya | 13.96× | Sports |
| No Escape (1994 film) | 10.29× | Movies & TV |
| UK garage | 4.93× | Music & Radio |
| Kikar HaShabbat | 13.99× | News |
| El Paso County, Colorado | 10.71× | Travel & Leisure |
| Hipster | 7.82× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.93 |
| Travelling | THRILL | 1.48 |
| Community Orientation | OPEN | 1.45 |
| Quality Awareness | PREMIUM | 1.45 |
| Career Orientation | POWER | 1.41 |
| Price Sensitivity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.0% |
| Germany | 4.5% |
| United Kingdom | 3.5% |
See Travel nursing audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Travel nursing have in United States?
Travel nursing has an estimated audience of 1,686,662 people in United States, concentrated in California and Texas.
What is the gender split and age of Travel nursing fans?
75.4% of Travel nursing fans are female, 24.6% are male, with an average age of 35.2 years.
Which brands do Travel nursing fans like most?
Travel nursing fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.65×), and Product design (3.38×) over the country average.
Where do Travel nursing fans live in United States?
Travel nursing fans in United States are most concentrated in California (reach 195,661), Texas (reach 159,404), and Florida (reach 136,205). These three regions account for the largest share of the active audience.
What other brands do Travel nursing fans also like?
Beyond Travel nursing itself, the audience over-indexes on Goop (10.65×), Product design (3.38×), Governor of Michigan (12.33×), and headspace (12.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Travel nursing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.