Treat Audience in United States
Treat has an estimated audience of 1,287,748 people in United States. 59.3% are female, 40.7% are male, average age 39.8. Top brand affinities: Goop, Vocal harmony, Governor of Michigan, Grinch, Wok.
Top brand affinities include Goop, Vocal harmony, Governor of Michigan, with strongest over-indexing on Goop (15.76× the country average). Demographically, the Treat audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Treat fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 39.8 |
| Estimated audience size | 1,287,748 |
Audience persona
The typical Treat fan in United States is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.76× | Internet & Social Media |
| Vocal harmony | 10.68× | Music & Radio |
| Governor of Michigan | 17.3× | Politics & Society |
| Grinch | 8.83× | Movies & TV |
| Wok | 12.58× | Food & Beverages |
| Fairy godmother | 12.99× | Literature |
| Google Home | 11.25× | Technology & Electronics |
| Hibachi | 13.49× | Food & Beverages |
| headspace | 15.42× | Health |
| Grace Slick | 13.19× | Music & Radio |
| Cherish (group) | 16.26× | Music & Radio |
| Hipster | 13.28× | Politics & Society |
| No Escape (1994 film) | 14.85× | Movies & TV |
| TV Fanatic | 13.02× | Movies & TV |
| El Paso County, Colorado | 15.47× | Travel & Leisure |
| Nebraska Cornhuskers football | 4.29× | Sports |
| Historic site | 4.96× | Arts & Culture |
| La Jolla | 10.3× | Travel & Leisure |
| Kikar HaShabbat | 18.16× | News |
| Guitarist (magazine) | 12.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.55 |
| Design Affinity | PREMIUM | 1.53 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Extroversion | THRILL | 1.47 |
| Sustainability | BALANCE | 1.37 |
| Mindfulness | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| India | 19.6% |
| Japan | 12.3% |
See Treat audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Treat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.