Rascasse Audience Intelligence

Treat Audience in United States

A data profile of the people who buy, follow and care about Treat in United States — modelled from more than twelve digital signal sources. Treat has an estimated audience of 1,811,697 people in United States.

#90among Rock in United States#2906among Person in United States#1770in Music & Radio

The average Treat fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Do it yourself (DIY), Art exhibition, with strongest over-indexing on Planet Fitness (2.03× the country average).

Demographically, the Treat audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Treat fan in United States is more female, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Treat profile in United States.

Audience size
1.8M
in United States
Gender
64.0%♀
36.0% male
Age
37.9
average years
Country rank
#15375
Person in United States
Fig. 01

Search interest · 12-month trend

+180%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Treat fans

64.0% are female, 36.0% are male, average age 37.9.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Treat audience in United States
MetricValue
Female64.0%
Male36.0%
Average age37.9
Estimated audience size1,811,697
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Treat audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Treat audience comes from United States.

Worldwide audience distribution share by country for Treat
CountryShare
United States31.5%
India17.6%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Treat audience in United States is strongest.

Fig. 05

Top regions by affinity

Treat fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K1.52×
02Montana~5K1.37×
03Florida~100K1.26×
04Arkansas~10K1.25×
05North Carolina~50K1.21×
06Oregon~20K1.18×
07West Virginia~7K1.13×
08Kentucky~20K1.10×
09Hawaii~6K1.09×
10Texas~100K1.06×
11Georgia~40K1.06×
12South Carolina~20K1.06×
13Oklahoma~20K1.06×
14Mississippi~10K1.04×
15New Mexico~7K1.04×
16Louisiana~20K1.03×
17Kansas~10K1.02×
18Alabama~20K1.01×
19Utah~10K1.01×
20Indiana~20K1.00×
21California~100K0.99×
22Tennessee~30K0.99×
23Missouri~20K0.99×
24South Dakota~3K0.99×
25Idaho~7K0.98×
26Pennsylvania~40K0.97×
27Arizona~30K0.97×
28Alaska~3K0.97×
29Virginia~30K0.96×
30Delaware~3K0.96×
31Ohio~40K0.95×
32Maryland~20K0.95×
33Iowa~10K0.95×
34Minnesota~20K0.94×
35Nebraska~6K0.94×
36Maine~4K0.94×
37Michigan~30K0.93×
38New Jersey~30K0.93×
39North Dakota~3K0.93×
40New York~70K0.92×
41Wisconsin~20K0.90×
42Connecticut~10K0.89×
43Rhode Island~4K0.89×
44Illinois~40K0.88×
45New Hampshire~5K0.88×
46Nevada~10K0.87×
47Massachusetts~20K0.85×
48Vermont~2K0.84×
49Colorado~20K0.81×
50Washington, District of Columbia~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Treat, United States
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Treat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Treat audience
#·InterestCategoryAffinity×
01ClarinetMusic & Radio3.31×
02Plastic artsArts & Culture3.20×
03SaxophoneMusic & Radio3.13×
04Art exhibitionArts & Culture3.08×
05CelloMusic & Radio2.93×
06Abstract artArts & Culture2.87×
07Digital artArts & Culture2.81×
08Diaper bagKids & Family2.57×
09Contemporary artArts & Culture2.50×
10MetaphysicsBusiness & Career2.42×
11Watercolor paintingArts & Culture2.40×
12Modern artArts & Culture2.33×
13MuseumArts & Culture2.28×
14Fine artBusiness & Career2.18×
15Planet FitnessSports2.03×
16Bass guitarMusic & Radio1.92×
17Art museumArts & Culture1.87×
18Vintage clothingFashion & Accessoires1.81×
19Do it yourself (DIY)Home & Garden1.62×
20PaintingArts & Culture1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Treat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Treat audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
Urban LifestyleOPEN1.44×
SustainabilityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Treat audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Family OrientationCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Treat have in United States?

Treat has an estimated audience of 1,811,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Treat fans?

64.0% of Treat fans are female, 36.0% are male, with an average age of 37.9 years.

03

Which brands do Treat fans like most?

Treat fans show strongest brand affinity for Planet Fitness (2.03×), Do it yourself (DIY) (1.62×), and Art exhibition (3.08×) over the country average.

04

Where do Treat fans live in United States?

Treat fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Treat fans also like?

Beyond Treat itself, the audience over-indexes on Do it yourself (DIY) (1.62×), Art exhibition (3.08×), Museum (2.28×), and Fine art (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Treat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Treat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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