Trouble Audience in United States
Trouble has an estimated audience of 692,028 people in United States. 47.7% are female, 52.3% are male, average age 37.5. Top brand affinities: Micro Center, Iron Maiden, FC Bayern Munich, Mobile game, Pokémon.
Top brand affinities include Micro Center, Iron Maiden, FC Bayern Munich, with strongest over-indexing on Micro Center (15.32× the country average). Demographically, the Trouble audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Mindfulness.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Trouble fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 37.5 |
| Estimated audience size | 692,028 |
Audience persona
The typical Trouble fan in United States is balanced, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Micro Center.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Micro Center | 15.32× | Shopping |
| Iron Maiden | 16.13× | Music & Radio |
| FC Bayern Munich | 4.66× | Sports |
| Mobile game | 2.84× | Games |
| Pokémon | 3.63× | Games |
| Metallica | 7.23× | Music & Radio |
| Livemusic | 2.6× | Music & Radio |
| Spotify | 1.59× | Internet & Social Media |
| Role-playing games | 2.54× | Games |
| Dollar General | 1.71× | Shopping |
| Batman | 2.14× | Movies & TV |
| Extrasensory perception | 11.04× | Health |
| Anime and manga fandom | 2.54× | Literature |
| Recovery approach | 4.93× | Health |
| Massively multiplayer online games | 3.3× | Games |
| Action role-playing game | 3.54× | Games |
| Gothic fashion | 3.68× | Fashion & Accessoires |
| Western Union | 3.42× | Business & Career |
| 1.5× | Internet & Social Media | |
| Rick and Morty | 2.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.88 |
| Mindfulness | BALANCE | 1.86 |
| Sustainability | BALANCE | 1.46 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Family Orientation | CONSERVATISM | 1.34 |
| Individualism | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Japan | 11.3% |
| Indonesia | 8.8% |
See Trouble audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Trouble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.