Rascasse Audience Intelligence

Trouble Audience in United States

A data profile of the people who buy, follow and care about Trouble in United States — modelled from more than twelve digital signal sources. Trouble has an estimated audience of 836,389 people in United States.

#101among Metal in United States#6120among Person in United States#3540in Music & Radio

The average Trouble fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Iron Maiden, Rammstein, with strongest over-indexing on Micro Center (10.9× the country average).

Demographically, the Trouble audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trouble fan in United States is more male, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Micro Center.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trouble profile in United States.

Audience size
836K
in United States
Gender
38.0%♀
62.0% male
Age
37.1
average years
Country rank
#26654
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trouble fans

38.0% are female, 62.0% are male, average age 37.1.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Trouble audience in United States
MetricValue
Female38.0%
Male62.0%
Average age37.1
Estimated audience size836,389
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Trouble audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3922%
40-4925%
50+10%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Trouble audience comes from United States.

Worldwide audience distribution share by country for Trouble
CountryShare
United States32.0%
Japan14.1%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trouble audience in United States is strongest.

Fig. 05

Top regions by affinity

Trouble fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K1.46×
02Mississippi~9K1.32×
03Louisiana~10K1.26×
04South Carolina~20K1.24×
05Georgia~30K1.23×
06Oklahoma~10K1.20×
07Alabama~10K1.17×
08Arkansas~8K1.17×
09Virginia~20K1.13×
10Kentucky~10K1.12×
11Texas~80K1.10×
12North Carolina~30K1.10×
13Indiana~20K1.09×
14Tennessee~20K1.07×
15Missouri~10K1.05×
16West Virginia~4K1.04×
17Pennsylvania~30K1.03×
18Michigan~20K1.03×
19New Mexico~4K1.03×
20Ohio~30K1.02×
21South Dakota~2K1.00×
22Delaware~2K0.99×
23Illinois~30K0.98×
24Kansas~7K0.98×
25California~90K0.97×
26Wisconsin~10K0.97×
27Iowa~7K0.97×
28North Dakota~2K0.97×
29New Jersey~20K0.96×
30Maryland~10K0.96×
31Nevada~8K0.96×
32Alaska~2K0.96×
33Florida~50K0.95×
34Connecticut~8K0.95×
35Nebraska~4K0.95×
36Arizona~20K0.94×
37Maine~3K0.94×
38Oregon~9K0.92×
39Hawaii~3K0.91×
40Montana~2K0.91×
41New York~40K0.90×
42Idaho~4K0.90×
43Rhode Island~2K0.90×
44Vermont~1K0.90×
45Washington~10K0.85×
46New Hampshire~3K0.84×
47Utah~6K0.81×
48Washington, District of Columbia~2K0.81×
49Colorado~10K0.80×
50Massachusetts~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Trouble, United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trouble audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trouble audience
#·InterestCategoryAffinity×
01RammsteinMusic & Radio26.20×
02Iron MaidenMusic & Radio22.37×
03Extrasensory perceptionHealth14.61×
04Micro CenterShopping10.90×
05Nu metalMusic & Radio9.37×
06EvanescenceMusic & Radio7.54×
07AC/DCMusic & Radio7.36×
08MetallicaMusic & Radio6.25×
09Bob DylanMusic & Radio5.14×
10Sustainable energyHome & Garden4.75×
11Assassin's CreedGames4.33×
12Hard rockMusic & Radio3.15×
13PokémonGames2.66×
14FedExBusiness & Career2.32×
15WWESports1.99×
16Horror moviesMovies & TV1.92×
17RedditInternet & Social Media1.85×
18Burger KingFood & Beverages1.85×
19Mobile gameGames1.74×
20BeerFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trouble audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trouble audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.97×
SustainabilityBALANCE1.76×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trouble audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.74×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trouble have in United States?

Trouble has an estimated audience of 836,389 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Trouble fans?

38.0% of Trouble fans are female, 62.0% are male, with an average age of 37.1 years.

03

Which brands do Trouble fans like most?

Trouble fans show strongest brand affinity for Micro Center (10.9×), Iron Maiden (22.37×), and Rammstein (26.2×) over the country average.

04

Where do Trouble fans live in United States?

Trouble fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Trouble fans also like?

Beyond Trouble itself, the audience over-indexes on Iron Maiden (22.37×), Rammstein (26.2×), Sustainable energy (4.75×), and Nu metal (9.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Trouble audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trouble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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