Turban Audience in United States

Turban logo

Turban has an estimated audience of 733,762 people in United States. 82.4% are female, 17.6% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, Lulu 黃路梓茵, Home equity, Mackenzie Foy, Penn & Teller.

The average Turban fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Lulu 黃路梓茵, Home equity, with strongest over-indexing on Product design (6.27× the country average). Demographically, the Turban audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Turban fans

Demographic split for Turban audience in United States
MetricValue
Female82.4%
Male17.6%
Average age39.7
Estimated audience size733,762

Audience persona

The typical Turban fan in United States is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Turban in United States
RegionReachAffinity
California101,0581.25×
Texas71,4691.13×
Florida54,9601.11×
New York54,0861.32×
Georgia30,0641.33×
Pennsylvania27,8911.13×
Illinois26,7601.09×
North Carolina25,5741.16×
Ohio23,4481.04×
Virginia21,3771.2×
Michigan21,3301.11×
New Jersey21,2181.14×
Washington15,4121.05×
Tennessee15,3441.04×
Maryland14,9621.19×
Arizona14,8810.99×
Indiana14,6101.09×
Massachusetts14,5141×
Missouri12,4441.05×
Alabama12,4111.21×
Louisiana12,0781.28×
South Carolina12,0081.09×
Colorado10,0280.87×
Minnesota9,5620.91×
Kentucky9,1350.99×
Wisconsin9,0610.82×
Oklahoma8,5701.05×
Connecticut8,1971.11×
Nevada7,8881.11×
Oregon7,7380.92×
Mississippi7,4981.24×
Arkansas6,5931.09×
Utah5,7500.88×
Kansas5,5280.96×
Iowa5,1790.86×
Nebraska3,1900.87×
Hawaii3,1821.01×
New Mexico3,0090.82×
Idaho2,9530.8×
West Virginia2,8980.85×
Washington, District of Columbia2,3581.07×
New Hampshire2,3230.8×
Rhode Island2,1930.94×
Maine2,1170.81×
Delaware2,0201×
Montana1,4520.71×
Alaska1,3360.85×
South Dakota1,2440.73×
North Dakota1,0800.72×
Vermont8260.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turban audience
BrandAffinityCategory
Product design6.27×Business & Career
Lulu 黃路梓茵6.27×Movies & TV
Home equity1.75×Home & Garden
Mackenzie Foy6.27×Fashion & Accessoires
Penn & Teller6.27×Movies & TV
JDSU2.1×Business & Career
edureka23.06×Business & Career
Women's empowerment2.66×Politics & Society
Lindy Hop6.27×Music & Radio
Grinch2.25×Movies & TV
Kendra Scott1.6×Fashion & Accessoires
Harlow6.27×Travel & Leisure
Mothercare1.67×Kids & Family
On the Border Mexican Grill & Cantina3.5×Food & Beverages
Vocal harmony2.27×Music & Radio
Nebraska Cornhuskers4.19×Sports
Nurse education1.58×Kids & Family
UK garage2.57×Music & Radio
Cachorro2.57×Pets & Animals
Home staging2.42×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turban audience
TraitClusterScore
Design AffinityPREMIUM1.58
IndulgenceJOY1.43
CreativityOPEN1.4
Price SensitivityPREMIUM1.35
Healthy LifestyleBALANCE1.24
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Turban
CountryShare
United States17.2%
India6.7%
Egypt4.5%

See Turban audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Turban have in United States?

Turban has an estimated audience of 733,762 people in United States, concentrated in California and Texas.

What is the gender split and age of Turban fans?

82.4% of Turban fans are female, 17.6% are male, with an average age of 39.7 years.

Which brands do Turban fans like most?

Turban fans show strongest brand affinity for Product design (6.27×), Lulu 黃路梓茵 (6.27×), and Home equity (1.75×) over the country average.

Where do Turban fans live in United States?

Turban fans in United States are most concentrated in California (reach 101,058), Texas (reach 71,469), and Florida (reach 54,960). These three regions account for the largest share of the active audience.

What other brands do Turban fans also like?

Beyond Turban itself, the audience over-indexes on Lulu 黃路梓茵 (6.27×), Home equity (1.75×), Mackenzie Foy (6.27×), and Penn & Teller (6.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.