Upchurch Audience in United States

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Upchurch has an estimated audience of 464,945 people in United States. 32.8% are female, 67.2% are male, average age 34.5. Top regions: Ohio, Tennessee, Florida. Top brand affinities: Django Unchained, Clint Eastwood, CarGurus, Autism Awareness, Diabetes mellitus awareness.

The average Upchurch fan in United States is 34.5 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Tennessee, Florida. Top brand affinities include Django Unchained, Clint Eastwood, CarGurus, with strongest over-indexing on Django Unchained (60.52× the country average). Demographically, the Upchurch audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Upchurch fans

Demographic split for Upchurch audience in United States
MetricValue
Female32.8%
Male67.2%
Average age34.5
Estimated audience size464,945

Audience persona

The typical Upchurch fan in United States is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Django Unchained.

Top regions in United States

Top regions ranked by reach for Upchurch in United States
RegionReachAffinity
Ohio24,6891.72×
Tennessee21,6382.32×
Florida21,2170.67×
Michigan20,6411.7×
Texas18,2090.46×
North Carolina17,6231.26×
Indiana17,2042.03×
Pennsylvania16,8471.08×
Kentucky15,4102.64×
Georgia14,4071.01×
Virginia12,6251.11×
Missouri12,5661.68×
Alabama12,1361.87×
Illinois11,9710.77×
California10,5260.21×
New York10,0450.39×
Wisconsin8,5751.23×
South Carolina7,8771.13×
Iowa7,6802×
Oklahoma7,5921.47×
Arkansas7,4471.94×
Louisiana6,5431.09×
Mississippi6,5261.7×
West Virginia6,3802.95×
Washington4,9620.53×
Minnesota4,6840.7×
Kansas4,4041.2×
Maryland4,2250.53×
Arizona4,1660.44×
Nebraska3,4741.49×
Colorado3,3210.45×
Oregon3,3210.62×
New Jersey2,8970.25×
Massachusetts2,6940.29×
Idaho2,6441.13×
Utah2,2210.53×
New Hampshire1,4770.81×
Connecticut1,3980.3×
Maine1,3890.83×
Nevada1,2890.29×
Montana1,0200.79×
New Mexico8590.37×
South Dakota7940.74×
North Dakota7350.77×
Delaware7310.57×
Vermont6620.81×
Wyoming5560.81×
Alaska5510.55×
Washington, District of Columbia5330.38×
Rhode Island3950.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Upchurch audience
BrandAffinityCategory
Django Unchained60.52×Movies & TV
Clint Eastwood27.08×Movies & TV
CarGurus14.43×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Capital One6.99×Business & Career
Google Maps6.67×Internet & Social Media
Aaron Rodgers10.66×Sports
Lil Peep32.09×Music & Radio
Circle K9.96×Shopping
Microblogging12.67×Technology & Electronics
Travis Barker27.56×Music & Radio
Singer-songwriter5.51×Music & Radio
AccuWeather8.75×Home & Garden
Charlie Hunnam12.87×Movies & TV
Ozzy Osbourne10.82×Music & Radio
Income tax13.19×Business & Career
Indeed.com4.49×Business & Career
Shania Twain17.21×Music & Radio
Bruce Willis7.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Upchurch audience
TraitClusterScore
PatriotismCONSERVATISM1.39
ExtroversionTHRILL1.25
IndividualismJOY1.16
Convenience OrientationPREMIUM1.03
Urban LifestyleOPEN1.01
Need for SecurityCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Upchurch
CountryShare
United States88.6%
United Kingdom5.1%
Canada2.1%

See Upchurch audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Upchurch have in United States?

Upchurch has an estimated audience of 464,945 people in United States, concentrated in Ohio and Tennessee.

What is the gender split and age of Upchurch fans?

32.8% of Upchurch fans are female, 67.2% are male, with an average age of 34.5 years.

Which brands do Upchurch fans like most?

Upchurch fans show strongest brand affinity for Django Unchained (60.52×), Clint Eastwood (27.08×), and CarGurus (14.43×) over the country average.

Where do Upchurch fans live in United States?

Upchurch fans in United States are most concentrated in Ohio (reach 24,689), Tennessee (reach 21,638), and Florida (reach 21,217). These three regions account for the largest share of the active audience.

What other brands do Upchurch fans also like?

Beyond Upchurch itself, the audience over-indexes on Clint Eastwood (27.08×), CarGurus (14.43×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Upchurch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.