Rascasse Audience Intelligence

Upchurch Audience in United States

A data profile of the people who buy, follow and care about Upchurch in United States — modelled from more than twelve digital signal sources. Upchurch has an estimated audience of 418,353 people in United States.

#299among Hip hop in United States#9998among Person in United States#5756in Music & Radio

The average Upchurch fan in United States is 34.5 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Ohio, Florida.

Top brand affinities include Peter Thiel, Django Unchained, Kid Rock, with strongest over-indexing on Peter Thiel (12.02× the country average).

Demographically, the Upchurch audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Upchurch fan in United States is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Peter Thiel.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upchurch profile in United States.

Audience size
418K
in United States
Gender
32.8%♀
67.2% male
Age
34.5
average years
Country rank
#40587
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upchurch fans

32.8% are female, 67.2% are male, average age 34.5.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Upchurch audience in United States
MetricValue
Female32.8%
Male67.2%
Average age34.5
Estimated audience size418,353
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Upchurch audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3917%
40-4914%
50+14%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Upchurch audience comes from United States.

Worldwide audience distribution share by country for Upchurch
CountryShare
United States87.8%
United Kingdom5.3%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upchurch audience in United States is strongest.

Fig. 05

Top regions by affinity

Upchurch fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~6K2.94×
02Tennessee~20K2.62×
03Kentucky~20K2.59×
04Mississippi~9K2.44×
05Arkansas~8K1.96×
06Indiana~20K1.88×
07Alabama~10K1.74×
08Iowa~7K1.73×
09Ohio~20K1.55×
10Missouri~10K1.54×
11Michigan~20K1.48×
12Oklahoma~7K1.41×
13Nebraska~3K1.36×
14North Carolina~20K1.20×
15South Carolina~8K1.12×
16Louisiana~7K1.11×
17Kansas~4K1.11×
18Wisconsin~8K1.10×
19Idaho~2K1.04×
20Virginia~10K1.02×
21Pennsylvania~20K1.00×
22Georgia~10K0.98×
23Maine~2K0.94×
24North Dakota<1K0.94×
25Vermont<1K0.93×
26South Dakota<1K0.91×
27Montana~1K0.89×
28New Hampshire~2K0.85×
29Alaska<1K0.82×
30Delaware<1K0.75×
31Hawaii~1K0.74×
32Minnesota~5K0.73×
33Illinois~10K0.72×
34Rhode Island~1K0.69×
35Oregon~4K0.68×
36Florida~20K0.64×
37New Mexico~1K0.63×
38Washington, District of Columbia<1K0.63×
39Utah~3K0.60×
40Washington~5K0.58×
41Maryland~5K0.58×
42Colorado~4K0.52×
43Arizona~5K0.50×
44Connecticut~2K0.50×
45Nevada~2K0.50×
46Texas~20K0.48×
47New York~10K0.40×
48Massachusetts~4K0.40×
49New Jersey~4K0.35×
50California~10K0.24×
Fig. 06

Affinity by region

Affinity by region — Upchurch, United States
0.24×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Upchurch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Upchurch audience
#·InterestCategoryAffinity×
01YelawolfMusic & Radio25.42×
02Tech N9neMusic & Radio22.49×
03Dan BilzerianSports19.46×
04Django UnchainedMovies & TV14.22×
05Dave GrohlMusic & Radio12.36×
06Peter ThielBusiness & Career12.02×
07Hank Williams Jr.Music & Radio10.40×
08Mud boggingSports10.05×
09Kid RockMusic & Radio9.51×
10Navy Federal Credit UnionBusiness & Career4.99×
11Advance Auto PartsCars & Mobility4.58×
12O'Reilly Auto PartsCars & Mobility4.20×
13Britney SpearsMusic & Radio3.75×
14Chuck NorrisMovies & TV3.46×
15AutoZoneCars & Mobility3.11×
16Planet FitnessSports2.44×
17Bass guitarMusic & Radio2.43×
18Wendy'sFood & Beverages1.98×
19Stand-up comedyMovies & TV1.95×
20Best BuyShopping1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Upchurch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Upchurch audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
IndividualismJOY1.59×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Upchurch audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
SustainabilityBALANCE0.56×
Luxury OrientationPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Upchurch have in United States?

Upchurch has an estimated audience of 418,353 people in United States, concentrated in Tennessee and Ohio.

02

What is the gender split and age of Upchurch fans?

32.8% of Upchurch fans are female, 67.2% are male, with an average age of 34.5 years.

03

Which brands do Upchurch fans like most?

Upchurch fans show strongest brand affinity for Peter Thiel (12.02×), Django Unchained (14.22×), and Kid Rock (9.51×) over the country average.

04

Where do Upchurch fans live in United States?

Upchurch fans in United States are most concentrated in Tennessee (reach ~20K), Ohio (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Upchurch fans also like?

Beyond Upchurch itself, the audience over-indexes on Django Unchained (14.22×), Kid Rock (9.51×), AutoZone (3.11×), and Advance Auto Parts (4.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Upchurch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Upchurch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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