Urban chicken Audience in United States

Urban chicken logo

Urban chicken has an estimated audience of 683,643 people in United States. 58.1% are female, 41.9% are male, average age 43.8. Top regions: Texas, New Jersey, North Carolina. Top brand affinities: Natural rubber, Janitor, Nebraska Cornhuskers football, Collectable, Bank account.

The average Urban chicken fan in United States is 43.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New Jersey, North Carolina. Top brand affinities include Natural rubber, Janitor, Nebraska Cornhuskers football, with strongest over-indexing on Natural rubber (3.51× the country average). Demographically, the Urban chicken audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Urban chicken fans

Demographic split for Urban chicken audience in United States
MetricValue
Female58.1%
Male41.9%
Average age43.8
Estimated audience size683,643

Audience persona

The typical Urban chicken fan in United States is more female, around 43.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Urban chicken in United States
RegionReachAffinity
Texas512,73213.07×
New Jersey156,8779.02×
North Carolina62,5903.04×
Maryland22,1711.89×
New York13,9770.37×
California10,8460.14×
Illinois8,0990.36×
Florida6,0950.13×
Georgia5,2840.25×
Louisiana3,3390.38×
Mississippi3,2190.57×
Ohio3,0320.14×
Missouri2,9720.27×
Alabama2,8860.3×
Arkansas2,8600.51×
Oklahoma2,7970.37×
Kentucky2,7520.32×
Pennsylvania2,6980.12×
West Virginia2,6570.83×
Tennessee2,5380.19×
South Carolina2,5200.24×
Indiana2,4550.2×
Kansas2,4540.46×
Iowa2,3300.41×
Montana2,3121.22×
South Dakota2,2821.44×
Michigan2,2630.13×
Wisconsin2,2510.22×
Virginia2,2460.13×
North Dakota2,2221.58×
New Hampshire2,1900.81×
Arizona2,1680.16×
Nebraska2,1440.63×
Connecticut2,1410.31×
New Mexico2,1330.62×
Nevada2,1260.32×
Rhode Island2,1140.97×
Maine2,1130.86×
Oregon2,0990.27×
Utah2,0860.34×
Minnesota2,0110.21×
Massachusetts1,9910.15×
Washington1,9430.14×
Colorado1,9380.18×
Delaware1,8931×
Washington, District of Columbia1,4810.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban chicken audience
BrandAffinityCategory
Natural rubber3.51×Cars & Mobility
Janitor7.75×Home & Garden
Nebraska Cornhuskers football4.19×Sports
Collectable1.75×Kids & Family
Bank account2.6×Business & Career
Product design1.69×Business & Career
Tech News7.61×Technology & Electronics
Jesse Plemons2.65×Movies & TV
Nasal cavity6.24×Health
Israel1.56×Travel & Leisure
UK garage3.38×Music & Radio
Nipsey Hussle3.58×Music & Radio
edureka21.48×Business & Career
Jaws3×Movies & TV
Home staging2.77×Home & Garden
Charlamagne Tha God4.94×Movies & TV
South Asian cuisine4.48×Food & Beverages
Electrolyte2.33×Health
JDSU1.51×Business & Career
Urban horticulture1.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban chicken audience
TraitClusterScore
Urban LifestyleOPEN3.18
Pet OwnershipJOY2.87
DIY MentalityTHRILL2.12
Design AffinityPREMIUM1.91
Community OrientationOPEN1.78
SustainabilityBALANCE1.65

Worldwide distribution

Worldwide audience distribution share by country for Urban chicken
CountryShare
United States97.8%
Indonesia2.1%
Canada0.0%

See Urban chicken audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Urban chicken have in United States?

Urban chicken has an estimated audience of 683,643 people in United States, concentrated in Texas and New Jersey.

What is the gender split and age of Urban chicken fans?

58.1% of Urban chicken fans are female, 41.9% are male, with an average age of 43.8 years.

Which brands do Urban chicken fans like most?

Urban chicken fans show strongest brand affinity for Natural rubber (3.51×), Janitor (7.75×), and Nebraska Cornhuskers football (4.19×) over the country average.

Where do Urban chicken fans live in United States?

Urban chicken fans in United States are most concentrated in Texas (reach 512,732), New Jersey (reach 156,877), and North Carolina (reach 62,590). These three regions account for the largest share of the active audience.

What other brands do Urban chicken fans also like?

Beyond Urban chicken itself, the audience over-indexes on Janitor (7.75×), Nebraska Cornhuskers football (4.19×), Collectable (1.75×), and Bank account (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.