Uruapan Audience in United States
Uruapan has an estimated audience of 478,419 people in United States. 41.5% are female, 58.5% are male, average age 37.8. Top regions: California, Texas, Illinois. Top brand affinities: Minnesota, Panama, Justice, Isabela (province), Sears.
The average Uruapan fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Minnesota, Panama, Justice, with strongest over-indexing on Minnesota (2.45× the country average). Demographically, the Uruapan audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Uruapan fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 37.8 |
| Estimated audience size | 478,419 |
Audience persona
The typical Uruapan fan in United States is more male, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 294,274 | 5.59× |
| Texas | 71,189 | 1.73× |
| Illinois | 34,903 | 2.19× |
| Washington | 20,604 | 2.15× |
| Florida | 17,826 | 0.55× |
| New York | 17,169 | 0.64× |
| Oregon | 15,243 | 2.78× |
| Arizona | 14,661 | 1.5× |
| Georgia | 13,611 | 0.92× |
| Colorado | 11,325 | 1.5× |
| Nevada | 10,116 | 2.19× |
| North Carolina | 8,576 | 0.6× |
| Utah | 6,618 | 1.54× |
| Virginia | 6,229 | 0.53× |
| Ohio | 6,074 | 0.41× |
| Michigan | 5,952 | 0.48× |
| Indiana | 5,944 | 0.68× |
| Tennessee | 5,297 | 0.55× |
| Pennsylvania | 5,136 | 0.32× |
| Kansas | 5,020 | 1.33× |
| New Jersey | 4,723 | 0.39× |
| Massachusetts | 4,570 | 0.48× |
| Wisconsin | 4,511 | 0.63× |
| Missouri | 4,367 | 0.57× |
| Minnesota | 4,030 | 0.59× |
| Idaho | 3,483 | 1.45× |
| South Carolina | 3,366 | 0.47× |
| Maryland | 3,099 | 0.38× |
| Oklahoma | 3,035 | 0.57× |
| New Mexico | 3,027 | 1.26× |
| Kentucky | 2,987 | 0.5× |
| Iowa | 2,529 | 0.64× |
| Arkansas | 2,507 | 0.64× |
| Louisiana | 2,389 | 0.39× |
| Alabama | 2,224 | 0.33× |
| Nebraska | 1,969 | 0.82× |
| Mississippi | 1,612 | 0.41× |
| Washington, District of Columbia | 1,484 | 1.03× |
| Connecticut | 1,430 | 0.3× |
| Hawaii | 1,370 | 0.67× |
| West Virginia | 1,331 | 0.6× |
| Alaska | 1,328 | 1.3× |
| Montana | 1,158 | 0.87× |
| South Dakota | 1,143 | 1.03× |
| North Dakota | 1,113 | 1.13× |
| New Hampshire | 1,097 | 0.58× |
| Wyoming | 1,077 | 1.52× |
| Rhode Island | 1,059 | 0.7× |
| Maine | 1,058 | 0.62× |
| Vermont | 1,042 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.45× | Travel & Leisure |
| Panama | 4.12× | Travel & Leisure |
| Justice | 1.55× | Politics & Society |
| Isabela (province) | 6.86× | |
| Sears | 1.85× | Shopping |
| JTV (Indonesia) | 2.24× | |
| Lebanese cuisine | 2.95× | Food & Beverages |
| Mad About You | 4.09× | Movies & TV |
| Cultural studies | 3.77× | Business & Career |
| Penn & Teller | 2.56× | Movies & TV |
| Italian Market, Philadelphia | 3.79× | |
| Toros de Tijuana | 7.07× | Sports |
| Warning sign | 3.2× | Cars & Mobility |
| Ext JS | 7.33× | Technology & Electronics |
| REO Speedwagon | 1.68× | Music & Radio |
| The Boomtown Rats | 12.26× | Music & Radio |
| My Name Is Khan | 6.26× | Movies & TV |
| Life of Pi | 1.86× | Movies & TV |
| Biblical inspiration | 1.65× | Politics & Society |
| Bus Driver (video game) | 3.34× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.11 |
| Urban Lifestyle | OPEN | 1.08 |
| Extroversion | THRILL | 1.08 |
| Price Sensitivity | PREMIUM | 0.92 |
| Spirituality | BALANCE | 0.84 |
| Sustainability | BALANCE | 0.81 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 61.2% |
| United States | 31.9% |
| Spain | 3.1% |
See Uruapan audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Uruapan have in United States?
Uruapan has an estimated audience of 478,419 people in United States, concentrated in California and Texas.
What is the gender split and age of Uruapan fans?
41.5% of Uruapan fans are female, 58.5% are male, with an average age of 37.8 years.
Which brands do Uruapan fans like most?
Uruapan fans show strongest brand affinity for Minnesota (2.45×), Panama (4.12×), and Justice (1.55×) over the country average.
Where do Uruapan fans live in United States?
Uruapan fans in United States are most concentrated in California (reach 294,274), Texas (reach 71,189), and Illinois (reach 34,903). These three regions account for the largest share of the active audience.
What other brands do Uruapan fans also like?
Beyond Uruapan itself, the audience over-indexes on Panama (4.12×), Justice (1.55×), Isabela (province) (6.86×), and Sears (1.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Uruapan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.