USA Basketball Audience in United States

USA Basketball logo

USA Basketball has an estimated audience of 401,873 people in United States. 29.0% are female, 71.0% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Surf kayaking, Graham Greene, Chili con carne, Nick Jr. (Australia), Home construction.

The average USA Basketball fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Surf kayaking, Graham Greene, Chili con carne, with strongest over-indexing on Surf kayaking (49.46× the country average). Demographically, the USA Basketball audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of USA Basketball fans

Demographic split for USA Basketball audience in United States
MetricValue
Female29.0%
Male71.0%
Average age32.3
Estimated audience size401,873

Audience persona

The typical USA Basketball fan in United States is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for USA Basketball in United States
RegionReachAffinity
California59,5931.35×
Texas35,3471.02×
Florida23,8330.88×
New York22,2230.99×
North Carolina15,4491.28×
Illinois14,9911.12×
Pennsylvania14,5271.07×
Ohio13,8201.12×
Georgia12,5891.02×
New Jersey11,3841.11×
Michigan11,2141.07×
Massachusetts11,0141.39×
Virginia10,3601.06×
Arizona9,8321.2×
Indiana9,0801.24×
Minnesota8,1231.41×
Tennessee7,6910.95×
Maryland7,6451.11×
Colorado6,5041.03×
Washington6,4790.8×
South Carolina6,2351.03×
Wisconsin6,1411.02×
Missouri5,8930.91×
Kentucky5,5931.11×
Alabama5,4180.97×
Louisiana4,8250.93×
Nevada4,3271.11×
Connecticut3,9180.97×
Oregon3,8360.83×
Oklahoma3,7950.85×
Utah3,4520.96×
Arkansas3,1750.96×
Iowa3,1740.96×
Kansas3,0040.95×
Mississippi2,9330.89×
Nebraska1,9530.97×
New Mexico1,9320.96×
Hawaii1,7511.01×
New Hampshire1,6211.02×
Idaho1,4820.74×
West Virginia1,4520.78×
Maine1,4080.98×
Rhode Island1,4071.1×
Washington, District of Columbia1,3831.14×
Delaware1,2741.15×
Montana8390.75×
South Dakota7560.81×
North Dakota7360.89×
Alaska5290.61×
Vermont5040.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USA Basketball audience
BrandAffinityCategory
Surf kayaking49.46×Sports
Graham Greene14.75×Literature
Chili con carne14.96×Food & Beverages
Nick Jr. (Australia)13.69×Kids & Family
Home construction1.88×Home & Garden
Horeca20×Travel & Leisure
Elsword20×Games
Combat sport1.92×Sports
Alaska2.01×Travel & Leisure
Finding Your Roots13.06×Movies & TV
Justice2.68×Politics & Society
Litter box1.91×Pets & Animals
Cal Ripken, Jr.13.81×Sports
Nebraska2.35×Travel & Leisure
Consequence (rapper)5.26×Music & Radio
JDSU2.38×Business & Career
Sinaloa2.62×Travel & Leisure
Pat's King of Steaks11.82×
La Jolla6.22×Travel & Leisure
Personalised Gifts2.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USA Basketball audience
TraitClusterScore
Early Adopter MentalityPOWER1.75
LGBTQ+ IdentityOPEN1.74
Risk AppetiteTHRILL1.25
Urban LifestyleOPEN1.22
Social Media UsageJOY1.2
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for USA Basketball
CountryShare
United States24.4%
China12.1%
Philippines4.9%

See USA Basketball audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does USA Basketball have in United States?

USA Basketball has an estimated audience of 401,873 people in United States, concentrated in California and Texas.

What is the gender split and age of USA Basketball fans?

29.0% of USA Basketball fans are female, 71.0% are male, with an average age of 32.3 years.

Which brands do USA Basketball fans like most?

USA Basketball fans show strongest brand affinity for Surf kayaking (49.46×), Graham Greene (14.75×), and Chili con carne (14.96×) over the country average.

Where do USA Basketball fans live in United States?

USA Basketball fans in United States are most concentrated in California (reach 59,593), Texas (reach 35,347), and Florida (reach 23,833). These three regions account for the largest share of the active audience.

What other brands do USA Basketball fans also like?

Beyond USA Basketball itself, the audience over-indexes on Graham Greene (14.75×), Chili con carne (14.96×), Nick Jr. (Australia) (13.69×), and Home construction (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USA Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.