Utility cooperative Audience in United States
Utility cooperative has an estimated audience of 1,506,897 people in United States. 54.9% are female, 45.1% are male, average age 43.4. Top regions: Kentucky, Alabama, Tennessee. Top brand affinities: Pillow, Jesse Plemons, Nebraska Cornhuskers football, Unique Gifts, Saving.
The average Utility cooperative fan in United States is 43.4 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Alabama, Tennessee. Top brand affinities include Pillow, Jesse Plemons, Nebraska Cornhuskers football, with strongest over-indexing on Pillow (2.82× the country average). Demographically, the Utility cooperative audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Utility cooperative fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.4 |
| Estimated audience size | 1,506,897 |
Audience persona
The typical Utility cooperative fan in United States is balanced, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kentucky | 31,323 | 1.66× |
| Alabama | 30,319 | 1.44× |
| Tennessee | 28,884 | 0.96× |
| South Carolina | 28,677 | 1.26× |
| Indiana | 27,941 | 1.01× |
| Missouri | 27,060 | 1.11× |
| Florida | 26,852 | 0.26× |
| Texas | 26,698 | 0.21× |
| Hawaii | 26,678 | 4.12× |
| North Carolina | 25,981 | 0.57× |
| Ohio | 25,876 | 0.56× |
| Georgia | 25,770 | 0.56× |
| Michigan | 25,759 | 0.65× |
| California | 24,687 | 0.15× |
| Arizona | 24,675 | 0.8× |
| Pennsylvania | 24,566 | 0.48× |
| Oregon | 23,886 | 1.38× |
| Virginia | 23,590 | 0.64× |
| Maryland | 23,471 | 0.91× |
| New Jersey | 23,415 | 0.61× |
| Illinois | 23,042 | 0.46× |
| Minnesota | 22,892 | 1.06× |
| New York | 22,724 | 0.27× |
| Massachusetts | 22,657 | 0.76× |
| Washington | 22,117 | 0.73× |
| Colorado | 22,056 | 0.93× |
| Washington, District of Columbia | 15,558 | 3.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.82× | Home & Garden |
| Jesse Plemons | 2.88× | Movies & TV |
| Nebraska Cornhuskers football | 2.73× | Sports |
| Unique Gifts | 1.59× | Shopping |
| Saving | 1.7× | Business & Career |
| Corona (band) | 3.1× | Music & Radio |
| Charlamagne Tha God | 4.95× | Movies & TV |
| Glossier | 2.71× | Beauty & Wellness |
| Hebe | 3.25× | Home & Garden |
| Buying and Selling Real Estate | 3.71× | Home & Garden |
| Jaws | 2.58× | Movies & TV |
| Urban horticulture | 1.53× | Home & Garden |
| MK | 1.75× | Music & Radio |
| Keeper (password manager) | 2.52× | Technology & Electronics |
| Queens College, City University of New York | 2.79× | Business & Career |
| Keith Stanfield | 2.49× | Movies & TV |
| Isla Holbox | 8.86× | Travel & Leisure |
| Grammarly | 1.67× | Business & Career |
| Cleveland Clinic | 2.02× | Health |
| Home staging | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.12 |
| Community Orientation | OPEN | 1.46 |
| Patriotism | CONSERVATISM | 1.46 |
| DIY Mentality | THRILL | 1.43 |
| Family Orientation | CONSERVATISM | 1.31 |
| Need for Security | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.9% |
| Philippines | 17.1% |
| Japan | 2.0% |
See Utility cooperative audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
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- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Utility cooperative have in United States?
Utility cooperative has an estimated audience of 1,506,897 people in United States, concentrated in Kentucky and Alabama.
What is the gender split and age of Utility cooperative fans?
54.9% of Utility cooperative fans are female, 45.1% are male, with an average age of 43.4 years.
Which brands do Utility cooperative fans like most?
Utility cooperative fans show strongest brand affinity for Pillow (2.82×), Jesse Plemons (2.88×), and Nebraska Cornhuskers football (2.73×) over the country average.
Where do Utility cooperative fans live in United States?
Utility cooperative fans in United States are most concentrated in Kentucky (reach 31,323), Alabama (reach 30,319), and Tennessee (reach 28,884). These three regions account for the largest share of the active audience.
What other brands do Utility cooperative fans also like?
Beyond Utility cooperative itself, the audience over-indexes on Jesse Plemons (2.88×), Nebraska Cornhuskers football (2.73×), Unique Gifts (1.59×), and Saving (1.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Utility cooperative. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.