V-Day (movement) Audience in United States

V-Day (movement) logo

V-Day (movement) has an estimated audience of 1,845,816 people in United States. 76.3% are female, 23.7% are male, average age 29.0. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Home equity, The Devil's Rejects, JDSU, Historic site.

The average V-Day (movement) fan in United States is 29.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Home equity, The Devil's Rejects, with strongest over-indexing on Lulu 黃路梓茵 (3.23× the country average). Demographically, the V-Day (movement) audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of V-Day (movement) fans

Demographic split for V-Day (movement) audience in United States
MetricValue
Female76.3%
Male23.7%
Average age29.0
Estimated audience size1,845,816

Audience persona

The typical V-Day (movement) fan in United States is more female, around 29.0 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for V-Day (movement) in United States
RegionReachAffinity
California185,6700.91×
Texas129,6770.82×
Florida103,8730.83×
New York102,1050.99×
Pennsylvania55,2300.89×
Illinois54,1030.88×
Georgia50,3010.88×
Ohio48,5890.85×
Massachusetts47,9461.32×
Virginia47,9441.07×
North Carolina47,6160.86×
New Jersey42,2330.9×
Rhode Island41,6187.08×
Michigan40,6540.84×
Washington38,1121.03×
Arizona31,7900.84×
Tennessee30,6080.83×
Maryland28,2740.89×
Missouri26,9320.91×
Indiana26,8190.8×
Colorado25,4320.87×
Minnesota22,3410.84×
South Carolina22,1680.8×
Wisconsin22,1170.8×
Connecticut20,6381.11×
Alabama20,1170.78×
Oregon18,2330.86×
Kentucky17,9580.78×
Louisiana17,6250.74×
Oklahoma16,4020.8×
Nevada13,2480.74×
Iowa13,1540.86×
Utah13,0770.79×
Kansas12,5060.86×
Arkansas11,1110.73×
Mississippi9,9110.65×
Nebraska8,4090.91×
Washington, District of Columbia8,0681.45×
New Hampshire7,9461.09×
West Virginia7,0130.82×
Hawaii6,7020.84×
Idaho6,6560.72×
New Mexico6,4890.7×
Maine6,4290.97×
Montana5,1691.01×
South Dakota4,3491.02×
Alaska3,8880.98×
Delaware3,5400.7×
Vermont2,8970.89×
North Dakota2,8500.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for V-Day (movement) audience
BrandAffinityCategory
Lulu 黃路梓茵3.23×Movies & TV
Home equity1.89×Home & Garden
The Devil's Rejects8.25×Movies & TV
JDSU2.14×Business & Career
Historic site2.9×Arts & Culture
Regional styles of Mexican music1.86×Music & Radio
Elsword10.51×Games
Mathcore5.1×Music & Radio
Mothercare2.04×Kids & Family
Staycation2.01×Home & Garden
Goop3.25×Internet & Social Media
Governor of Michigan4.38×Politics & Society
Fairy godmother4.24×Literature
Kendra Scott1.5×Fashion & Accessoires
Stamp collecting2.42×Home & Garden
La Jolla4.46×Travel & Leisure
Google Home3.09×Technology & Electronics
Grinch1.84×Movies & TV
Cam Ward1.68×Sports
CAC 402.32×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by V-Day (movement) audience
TraitClusterScore
Quality AwarenessPREMIUM1.73
Luxury OrientationPREMIUM1.61
Design AffinityPREMIUM1.53
IndulgenceJOY1.44
Price SensitivityPREMIUM1.44
Family OrientationCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for V-Day (movement)
CountryShare
United States87.1%
Canada3.6%
United Kingdom2.4%

See V-Day (movement) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does V-Day (movement) have in United States?

V-Day (movement) has an estimated audience of 1,845,816 people in United States, concentrated in California and Texas.

What is the gender split and age of V-Day (movement) fans?

76.3% of V-Day (movement) fans are female, 23.7% are male, with an average age of 29.0 years.

Which brands do V-Day (movement) fans like most?

V-Day (movement) fans show strongest brand affinity for Lulu 黃路梓茵 (3.23×), Home equity (1.89×), and The Devil's Rejects (8.25×) over the country average.

Where do V-Day (movement) fans live in United States?

V-Day (movement) fans in United States are most concentrated in California (reach 185,670), Texas (reach 129,677), and Florida (reach 103,873). These three regions account for the largest share of the active audience.

What other brands do V-Day (movement) fans also like?

Beyond V-Day (movement) itself, the audience over-indexes on Home equity (1.89×), The Devil's Rejects (8.25×), JDSU (2.14×), and Historic site (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for V-Day (movement). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.