Victoria University of Wellington Audience in United States
Victoria University of Wellington has an estimated audience of 320,922 people in United States. 59.2% are female, 40.8% are male, average age 40.4. Top regions: California, New York, Texas. Top brand affinities: Mustard seed, Home equity, Dog breed, Google Photos, Elsword.
The average Victoria University of Wellington fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mustard seed, Home equity, Dog breed, with strongest over-indexing on Mustard seed (174.22× the country average). Demographically, the Victoria University of Wellington audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Victoria University of Wellington fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 40.4 |
| Estimated audience size | 320,922 |
Audience persona
The typical Victoria University of Wellington fan in United States is more female, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for Mustard seed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,617 | 1.09× |
| New York | 15,961 | 0.89× |
| Texas | 13,860 | 0.5× |
| Massachusetts | 9,764 | 1.54× |
| Florida | 9,111 | 0.42× |
| Washington | 8,780 | 1.36× |
| Pennsylvania | 8,502 | 0.79× |
| Virginia | 7,844 | 1× |
| Oregon | 6,889 | 1.87× |
| Colorado | 6,885 | 1.36× |
| Illinois | 6,489 | 0.61× |
| North Carolina | 6,347 | 0.66× |
| Ohio | 5,531 | 0.56× |
| Hawaii | 5,341 | 3.87× |
| New Jersey | 5,323 | 0.65× |
| Georgia | 5,247 | 0.53× |
| Maryland | 4,699 | 0.85× |
| Michigan | 4,283 | 0.51× |
| Minnesota | 3,884 | 0.84× |
| Washington, District of Columbia | 3,220 | 3.34× |
| Arizona | 3,098 | 0.47× |
| Connecticut | 3,059 | 0.95× |
| Tennessee | 3,038 | 0.47× |
| Indiana | 2,844 | 0.49× |
| Utah | 2,739 | 0.95× |
| Missouri | 2,663 | 0.51× |
| Wisconsin | 2,608 | 0.54× |
| Louisiana | 2,100 | 0.51× |
| South Carolina | 1,946 | 0.4× |
| Oklahoma | 1,836 | 0.52× |
| Iowa | 1,800 | 0.68× |
| Nevada | 1,560 | 0.5× |
| Mississippi | 1,492 | 0.56× |
| Kentucky | 1,488 | 0.37× |
| Maine | 1,469 | 1.28× |
| Vermont | 1,445 | 2.57× |
| Alabama | 1,440 | 0.32× |
| Arkansas | 1,436 | 0.54× |
| Kansas | 1,422 | 0.56× |
| Idaho | 1,421 | 0.88× |
| New Hampshire | 1,353 | 1.07× |
| Montana | 1,339 | 1.5× |
| New Mexico | 1,318 | 0.82× |
| West Virginia | 1,231 | 0.82× |
| Alaska | 1,229 | 1.79× |
| South Dakota | 1,057 | 1.43× |
| North Dakota | 1,029 | 1.56× |
| Wyoming | 996 | 2.09× |
| Nebraska | 994 | 0.62× |
| Rhode Island | 980 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mustard seed | 174.22× | Food & Beverages |
| Home equity | 5.23× | Home & Garden |
| Dog breed | 1.66× | Pets & Animals |
| Google Photos | 3.15× | Technology & Electronics |
| Elsword | 20× | Games |
| Throne of Glass | 8.04× | Literature |
| Sussex County, New Jersey | 10.66× | Travel & Leisure |
| Edelbrock | 15.08× | Cars & Mobility |
| College of the Holy Cross | 14.75× | Business & Career |
| Captain America (1990 film) | 3.97× | Movies & TV |
| Holladay, Utah | 29.23× | Travel & Leisure |
| Israel | 1.62× | Travel & Leisure |
| Home staging | 3.59× | Home & Garden |
| Hocus Pocus | 3.24× | Movies & TV |
| Personalised Gifts | 2.9× | Home & Garden |
| Winemaking | 2.94× | Food & Beverages |
| Hog Hunting | 2.06× | Sports |
| The Nice Guys | 4.75× | Movies & TV |
| Nebraska | 1.58× | Travel & Leisure |
| Jeep Jamboree | 11.91× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.95 |
| Extroversion | THRILL | 1.74 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Early Adopter Mentality | POWER | 1.42 |
| Mindfulness | BALANCE | 1.21 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.1% |
| New Zealand | 16.3% |
| Australia | 7.7% |
See Victoria University of Wellington audiences in other countries
- Victoria University of Wellington — Germany
- Victoria University of Wellington — United Kingdom
- Victoria University of Wellington — France
- Victoria University of Wellington — Italy
- Victoria University of Wellington — Spain
- Victoria University of Wellington — Brazil
- Victoria University of Wellington — Japan
- Victoria University of Wellington — South Korea
- Victoria University of Wellington — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Victoria University of Wellington have in United States?
Victoria University of Wellington has an estimated audience of 320,922 people in United States, concentrated in California and New York.
What is the gender split and age of Victoria University of Wellington fans?
59.2% of Victoria University of Wellington fans are female, 40.8% are male, with an average age of 40.4 years.
Which brands do Victoria University of Wellington fans like most?
Victoria University of Wellington fans show strongest brand affinity for Mustard seed (174.22×), Home equity (5.23×), and Dog breed (1.66×) over the country average.
Where do Victoria University of Wellington fans live in United States?
Victoria University of Wellington fans in United States are most concentrated in California (reach 38,617), New York (reach 15,961), and Texas (reach 13,860). These three regions account for the largest share of the active audience.
What other brands do Victoria University of Wellington fans also like?
Beyond Victoria University of Wellington itself, the audience over-indexes on Home equity (5.23×), Dog breed (1.66×), Google Photos (3.15×), and Elsword (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Victoria University of Wellington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.