VidCon Audience in United States

VidCon logo

VidCon has an estimated audience of 363,893 people in United States. 47.2% are female, 52.8% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Elsword, Vocal harmony, Governor of Michigan.

The average VidCon fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Elsword, with strongest over-indexing on Goop (10.32× the country average). Demographically, the VidCon audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Event

Demographics of VidCon fans

Demographic split for VidCon audience in United States
MetricValue
Female47.2%
Male52.8%
Average age37.5
Estimated audience size363,893

Audience persona

The typical VidCon fan in United States is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for VidCon in United States
RegionReachAffinity
California121,1483.03×
Texas38,9701.25×
Florida27,1391.1×
New York21,9101.08×
Illinois12,4201.02×
Arizona11,7551.58×
Georgia11,2481×
Pennsylvania11,0590.9×
North Carolina10,2710.94×
Ohio10,0900.9×
New Jersey9,7171.05×
Virginia8,9601.01×
Washington8,8231.21×
Michigan8,6470.91×
Maryland7,3471.17×
Nevada6,6221.88×
Massachusetts6,6200.92×
Indiana6,5980.99×
Tennessee6,5100.89×
Missouri5,6800.97×
Colorado5,6290.98×
Oregon5,0131.2×
South Carolina4,7710.87×
Wisconsin4,7670.87×
Minnesota4,7230.91×
Alabama4,4110.87×
Utah4,3461.33×
Louisiana4,1950.89×
Oklahoma3,9850.99×
Kentucky3,7910.83×
Connecticut3,4870.96×
Arkansas2,5420.85×
Kansas2,4650.86×
Mississippi2,3590.79×
New Mexico2,1131.16×
Iowa2,1030.7×
Idaho1,8321×
Hawaii1,5110.97×
West Virginia1,4970.88×
Nebraska1,3680.75×
New Hampshire1,0850.76×
Rhode Island1,0470.9×
Washington, District of Columbia1,0300.94×
Montana9880.98×
Maine8750.67×
Delaware8480.84×
South Dakota6500.77×
Alaska5400.69×
North Dakota5280.71×
Vermont4090.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VidCon audience
BrandAffinityCategory
Goop10.32×Internet & Social Media
Grinch6.45×Movies & TV
Elsword23.02×Games
Vocal harmony6.39×Music & Radio
Governor of Michigan10.16×Politics & Society
Wok8.25×Food & Beverages
Israel2.54×Travel & Leisure
Google Home7.53×Technology & Electronics
Hibachi8.4×Food & Beverages
Grace Slick8.45×Music & Radio
headspace8.37×Health
No Escape (1994 film)9.94×Movies & TV
Hipster8.23×Politics & Society
Fairy godmother6.13×Literature
Cherish (group)8.85×Music & Radio
Jeep Grand Cherokee (WJ)4.86×Cars & Mobility
La Jolla7.08×Travel & Leisure
El Paso County, Colorado9.64×Travel & Leisure
TV Fanatic7.91×Movies & TV
Guitarist (magazine)8.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VidCon audience
TraitClusterScore
Career OrientationPOWER1.49
Early Adopter MentalityPOWER1.27
LGBTQ+ IdentityOPEN1.25
ExtroversionTHRILL1.23
Social Media UsageJOY1.16
SustainabilityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for VidCon
CountryShare
United States64.7%
United Kingdom5.0%
China4.4%

See VidCon audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does VidCon have in United States?

VidCon has an estimated audience of 363,893 people in United States, concentrated in California and Texas.

What is the gender split and age of VidCon fans?

47.2% of VidCon fans are female, 52.8% are male, with an average age of 37.5 years.

Which brands do VidCon fans like most?

VidCon fans show strongest brand affinity for Goop (10.32×), Grinch (6.45×), and Elsword (23.02×) over the country average.

Where do VidCon fans live in United States?

VidCon fans in United States are most concentrated in California (reach 121,148), Texas (reach 38,970), and Florida (reach 27,139). These three regions account for the largest share of the active audience.

What other brands do VidCon fans also like?

Beyond VidCon itself, the audience over-indexes on Grinch (6.45×), Elsword (23.02×), Vocal harmony (6.39×), and Governor of Michigan (10.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VidCon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.