Viejas Arena Audience in United States
Viejas Arena has an estimated audience of 340,421 people in United States. 54.0% are female, 46.0% are male, average age 40.7. Top brand affinities: Israel, Elsword, Kendra Scott, Japanese domestic market, Goop.
Top brand affinities include Israel, Elsword, Kendra Scott, with strongest over-indexing on Israel (2.83× the country average). Demographically, the Viejas Arena audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Viejas Arena fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.7 |
| Estimated audience size | 340,421 |
Audience persona
The typical Viejas Arena fan in United States is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.83× | Travel & Leisure |
| Elsword | 21.66× | Games |
| Kendra Scott | 1.53× | Fashion & Accessoires |
| Japanese domestic market | 2.47× | Politics & Society |
| Goop | 2.76× | Internet & Social Media |
| Governor of Michigan | 3.19× | Politics & Society |
| Jeep Wagoneer | 2.38× | Cars & Mobility |
| Cam Ward | 1.58× | Sports |
| Jeep Grand Cherokee (WJ) | 2.47× | Cars & Mobility |
| Wok | 2.52× | Food & Beverages |
| Historic site | 1.56× | Arts & Culture |
| Hibachi | 2.85× | Food & Beverages |
| Vocal harmony | 1.64× | Music & Radio |
| Home staging | 1.9× | Home & Garden |
| Google Home | 2.3× | Technology & Electronics |
| Hocus Pocus | 1.69× | Movies & TV |
| Stamp collecting | 1.6× | Home & Garden |
| headspace | 3.08× | Health |
| UK garage | 1.77× | Music & Radio |
| Cherish (group) | 3.33× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Social Media Usage | JOY | 1.13 |
| Design Affinity | PREMIUM | 1.05 |
| Indulgence | JOY | 1.03 |
| Luxury Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.4% |
| Mexico | 1.5% |
| Canada | 0.6% |
See Viejas Arena audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for Viejas Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.