Vintage Jewelry Audience in United States

Vintage Jewelry logo

Vintage Jewelry has an estimated audience of 261,089 people in United States. 75.2% are female, 24.8% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: Married At First Sight, Ella Enchanted (film), Jewellery chain, Tess Holliday, Kleinfeld Bridal.

The average Vintage Jewelry fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Married At First Sight, Ella Enchanted (film), Jewellery chain, with strongest over-indexing on Married At First Sight (63.02× the country average). Demographically, the Vintage Jewelry audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Vintage Jewelry fans

Demographic split for Vintage Jewelry audience in United States
MetricValue
Female75.2%
Male24.8%
Average age32.5
Estimated audience size261,089

Audience persona

The typical Vintage Jewelry fan in United States is more female, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Married At First Sight.

Top regions in United States

Top regions ranked by reach for Vintage Jewelry in United States
RegionReachAffinity
California32,5831.13×
Texas21,5440.96×
New York18,8811.29×
Florida16,2510.92×
Pennsylvania9,8281.12×
Illinois8,7771.01×
North Carolina8,6261.1×
Georgia8,0891.01×
Ohio7,6350.95×
New Jersey6,9891.05×
Virginia6,6141.04×
Michigan6,5000.95×
Washington5,9971.15×
Massachusetts5,9421.16×
Tennessee5,6991.09×
Minnesota5,6041.5×
Arizona4,9270.92×
Indiana4,6340.97×
Colorado4,5701.11×
Maryland4,3420.97×
Missouri4,2751.02×
South Carolina4,0011.02×
Louisiana3,9981.19×
Oregon3,7731.26×
Kentucky3,7381.14×
Alabama3,6280.99×
Wisconsin3,5830.91×
Oklahoma3,0361.05×
Connecticut2,8991.11×
Arkansas2,5151.17×
Utah2,2650.97×
Mississippi2,1170.98×
Nevada1,9520.77×
Kansas1,8720.91×
Iowa1,8230.85×
Idaho1,2800.98×
West Virginia1,2511.03×
New Mexico1,1620.89×
Nebraska1,0600.81×
New Hampshire1,0391.01×
Maine9951.06×
Washington, District of Columbia9951.27×
Hawaii9210.82×
Rhode Island7900.95×
Montana6840.94×
Delaware5670.79×
South Dakota4260.71×
Alaska4230.76×
Vermont4130.9×
North Dakota3800.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vintage Jewelry audience
BrandAffinityCategory
Married At First Sight63.02×Movies & TV
Ella Enchanted (film)49.53×Movies & TV
Jewellery chain38.83×Fashion & Accessoires
Tess Holliday109.31×Fashion & Accessoires
Kleinfeld Bridal65.64×Fashion & Accessoires
Make America Great Again16.31×Politics & Society
Sports car racing16.35×Cars & Mobility
Punar Vivah208.55×Movies & TV
Trang, Thailand92.56×Travel & Leisure
National Auto Sport Association20×Sports
Atomic Skis33.63×Sports
Ubon Ratchathani112.49×Travel & Leisure
Riding horse20×Pets & Animals
LiftMaster49.82×Cars & Mobility
Littlest Pet Shop (2012 TV series)18.39×
Allure Bridals55.02×Fashion & Accessoires
Hobby shop19.48×Home & Garden
Makeup Tutorials4.63×Beauty & Wellness
Farrier20×Pets & Animals
The Knot (Website)9.84×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vintage Jewelry audience
TraitClusterScore
Luxury OrientationPREMIUM3.67
Design AffinityPREMIUM2.97
Quality AwarenessPREMIUM1.9
TravellingTHRILL1.72
Family OrientationCONSERVATISM1.5
MindfulnessBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Vintage Jewelry
CountryShare
Japan25.7%
United States19.4%
Italy5.1%

See Vintage Jewelry audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Vintage Jewelry have in United States?

Vintage Jewelry has an estimated audience of 261,089 people in United States, concentrated in California and Texas.

What is the gender split and age of Vintage Jewelry fans?

75.2% of Vintage Jewelry fans are female, 24.8% are male, with an average age of 32.5 years.

Which brands do Vintage Jewelry fans like most?

Vintage Jewelry fans show strongest brand affinity for Married At First Sight (63.02×), Ella Enchanted (film) (49.53×), and Jewellery chain (38.83×) over the country average.

Where do Vintage Jewelry fans live in United States?

Vintage Jewelry fans in United States are most concentrated in California (reach 32,583), Texas (reach 21,544), and New York (reach 18,881). These three regions account for the largest share of the active audience.

What other brands do Vintage Jewelry fans also like?

Beyond Vintage Jewelry itself, the audience over-indexes on Ella Enchanted (film) (49.53×), Jewellery chain (38.83×), Tess Holliday (109.31×), and Kleinfeld Bridal (65.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.