Rascasse Audience Intelligence

Vintage Jewelry Audience in United States

A data profile of the people who buy, follow and care about Vintage Jewelry in United States — modelled from more than twelve digital signal sources. Vintage Jewelry has an estimated audience of 261,089 people in United States.

#14038among Topic in United States#1661in Fashion & Accessoires

The average Vintage Jewelry fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Married At First Sight, Ella Enchanted (film), Tess Holliday, with strongest over-indexing on Married At First Sight (63.02× the country average).

Demographically, the Vintage Jewelry audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vintage Jewelry fan in United States is more female, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Married At First Sight.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vintage Jewelry profile in United States.

Audience size
261K
in United States
Gender
75.2%♀
24.8% male
Age
32.5
average years
Country rank
#51752
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vintage Jewelry fans

75.2% are female, 24.8% are male, average age 32.5.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Vintage Jewelry audience in United States
MetricValue
Female75.2%
Male24.8%
Average age32.5
Estimated audience size261,089
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Vintage Jewelry audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Vintage Jewelry audience comes from United States.

Worldwide audience distribution share by country for Vintage Jewelry
CountryShare
Japan25.7%
United States19.4%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vintage Jewelry audience in United States is strongest.

Fig. 05

Top regions by affinity

Vintage Jewelry fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~5K1.38×
02Arkansas~3K1.29×
03Oregon~4K1.25×
04New York~20K1.23×
05Washington, District of Columbia<1K1.22×
06Louisiana~4K1.16×
07Massachusetts~6K1.12×
08Vermont<1K1.11×
09Kentucky~4K1.10×
10Pennsylvania~9K1.08×
11Alabama~4K1.08×
12Maine~1K1.08×
13Washington~6K1.07×
14Oklahoma~3K1.07×
15Connecticut~3K1.07×
16North Carolina~8K1.06×
17New Hampshire~1K1.06×
18Tennessee~6K1.05×
19Colorado~4K1.04×
20Rhode Island<1K1.04×
21California~30K1.03×
22West Virginia~1K1.03×
23Virginia~6K1.02×
24South Carolina~4K1.02×
25Missouri~4K0.99×
26Montana<1K0.99×
27New Jersey~6K0.97×
28Utah~2K0.97×
29Mississippi~2K0.96×
30Idaho~1K0.96×
31Illinois~8K0.95×
32Indiana~5K0.95×
33Wisconsin~4K0.95×
34Michigan~6K0.93×
35Maryland~4K0.93×
36Kansas~2K0.93×
37Ohio~7K0.92×
38Georgia~7K0.92×
39New Mexico~1K0.92×
40Alaska<1K0.91×
41Arizona~5K0.90×
42Delaware<1K0.90×
43North Dakota<1K0.90×
44Florida~20K0.89×
45Iowa~2K0.89×
46Nebraska~1K0.89×
47Texas~20K0.88×
48Hawaii<1K0.87×
49South Dakota<1K0.86×
50Nevada~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Vintage Jewelry, United States
0.79×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vintage Jewelry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vintage Jewelry audience
#·InterestCategoryAffinity×
01Punar VivahMovies & TV208.55×
02Wedding GalleryBrand196.85×
03Ubon RatchathaniTravel & Leisure112.49×
04Tess HollidayFashion & Accessoires109.31×
05Trang, ThailandTravel & Leisure92.56×
06Kleinfeld BridalFashion & Accessoires65.64×
07Married At First SightMovies & TV63.02×
08Allure BridalsFashion & Accessoires55.02×
09LiftMasterCars & Mobility49.82×
10Ella Enchanted (film)Movies & TV49.53×
11Jewellery chainFashion & Accessoires38.83×
12Atomic SkisSports33.63×
13National Auto Sport AssociationSports20.00×
14Riding horsePets & Animals20.00×
15FarrierPets & Animals20.00×
16Hobby shopHome & Garden19.48×
17Littlest Pet Shop (2012 TV series)Movie / TV Show / Series18.39×
18Sports car racingCars & Mobility16.35×
19Make America Great AgainPolitics & Society16.31×
20Makeup TutorialsBeauty & Wellness4.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vintage Jewelry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vintage Jewelry audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.95×
Design AffinityPREMIUM1.34×
IndividualismJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vintage Jewelry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.62×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vintage Jewelry have in United States?

Vintage Jewelry has an estimated audience of 261,089 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vintage Jewelry fans?

75.2% of Vintage Jewelry fans are female, 24.8% are male, with an average age of 32.5 years.

03

Which brands do Vintage Jewelry fans like most?

Vintage Jewelry fans show strongest brand affinity for Married At First Sight (63.02×), Ella Enchanted (film) (49.53×), and Tess Holliday (109.31×) over the country average.

04

Where do Vintage Jewelry fans live in United States?

Vintage Jewelry fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Vintage Jewelry fans also like?

Beyond Vintage Jewelry itself, the audience over-indexes on Ella Enchanted (film) (49.53×), Tess Holliday (109.31×), Jewellery chain (38.83×), and Kleinfeld Bridal (65.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vintage Jewelry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vintage Jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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