Hobby shop Audience in United States

Hobby shop logo

Hobby shop has an estimated audience of 1,342,896 people in United States. 45.8% are female, 54.2% are male, average age 43.3. Top regions: California, Florida, Texas. Top brand affinities: Urban Outfitters, Vocal harmony, Goop, Fairy godmother, Grinch.

The average Hobby shop fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Urban Outfitters, Vocal harmony, Goop, with strongest over-indexing on Urban Outfitters (9.47× the country average). Demographically, the Hobby shop audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hobby shop fans

Demographic split for Hobby shop audience in United States
MetricValue
Female45.8%
Male54.2%
Average age43.3
Estimated audience size1,342,896

Audience persona

The typical Hobby shop fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Hobby shop in United States
RegionReachAffinity
California178,4201.21×
Florida114,9141.26×
Texas113,7800.99×
Ohio67,8191.64×
New York66,9040.89×
Michigan60,6521.73×
Pennsylvania59,2401.31×
New Jersey50,8081.49×
North Carolina43,5511.08×
Illinois43,3290.97×
Georgia38,4850.93×
Virginia37,7841.16×
Washington32,7541.22×
Oregon26,4241.72×
Indiana25,8501.05×
Arizona24,9740.91×
Tennessee24,2090.9×
Missouri23,6891.09×
Massachusetts22,5300.85×
Maryland22,5060.97×
Wisconsin20,6101.02×
South Carolina19,1470.95×
Utah18,9301.57×
Colorado18,8380.89×
Kentucky15,4620.92×
Minnesota14,1460.74×
Connecticut13,6711.01×
Alabama13,1360.7×
Louisiana12,7820.74×
Nevada9,5810.74×
Oklahoma9,4380.63×
Kansas8,9780.85×
West Virginia8,1631.31×
Arkansas7,4550.67×
Hawaii7,4381.29×
Iowa7,1580.65×
Mississippi6,2450.56×
New Hampshire5,9291.12×
Idaho5,7530.85×
Alaska5,4131.88×
Maine4,4840.93×
New Mexico4,4830.67×
Rhode Island4,4011.03×
Delaware4,0941.11×
Washington, District of Columbia3,9780.99×
Montana2,5690.69×
North Dakota2,5590.93×
Nebraska2,3830.35×
Vermont2,3110.98×
South Dakota1,1530.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hobby shop audience
BrandAffinityCategory
Urban Outfitters9.47×Shopping
Vocal harmony13.89×Music & Radio
Goop11.46×Internet & Social Media
Fairy godmother14.84×Literature
Grinch7.57×Movies & TV
Governor of Michigan12.87×Politics & Society
Wok10.25×Food & Beverages
Google Home9.84×Technology & Electronics
Historic site6.14×Arts & Culture
Hibachi10.92×Food & Beverages
El Hijo del Santo43.15×Sports
Mathcore10.33×Music & Radio
Elsword20.63×Games
Hipster11.4×Politics & Society
La Jolla10.89×Travel & Leisure
Jab Tak Hai Jaan39.06×Movies & TV
Hardik Pandya15.97×Sports
Home staging5.42×Home & Garden
Guitarist (magazine)11.11×Music & Radio
Gift registry12.36×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hobby shop audience
TraitClusterScore
PatriotismCONSERVATISM4.57
Need for SecurityCONSERVATISM1.35
Luxury OrientationPREMIUM1.31
Convenience OrientationPREMIUM1.26
DIY MentalityTHRILL1.22
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Hobby shop
CountryShare
United States27.6%
Japan7.4%
United Kingdom5.5%

See Hobby shop audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hobby shop have in United States?

Hobby shop has an estimated audience of 1,342,896 people in United States, concentrated in California and Florida.

What is the gender split and age of Hobby shop fans?

45.8% of Hobby shop fans are female, 54.2% are male, with an average age of 43.3 years.

Which brands do Hobby shop fans like most?

Hobby shop fans show strongest brand affinity for Urban Outfitters (9.47×), Vocal harmony (13.89×), and Goop (11.46×) over the country average.

Where do Hobby shop fans live in United States?

Hobby shop fans in United States are most concentrated in California (reach 178,420), Florida (reach 114,914), and Texas (reach 113,780). These three regions account for the largest share of the active audience.

What other brands do Hobby shop fans also like?

Beyond Hobby shop itself, the audience over-indexes on Vocal harmony (13.89×), Goop (11.46×), Fairy godmother (14.84×), and Grinch (7.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobby shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.