Rascasse Audience Intelligence

Tess Holliday Audience in United States

A data profile of the people who buy, follow and care about Tess Holliday in United States — modelled from more than twelve digital signal sources. Tess Holliday has an estimated audience of 196,883 people in United States.

#99among Social media influencer in United States#15626among Person in United States#1877in Fashion & Accessoires

The average Tess Holliday fan in United States is 29.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vintage Jewelry, Ed O'Neill, sheego, with strongest over-indexing on Vintage Jewelry (109.31× the country average).

Demographically, the Tess Holliday audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Luxury Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tess Holliday fan in United States is more female, around 29.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Vintage Jewelry.

Category: Fashion & Accessoires · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Tess Holliday profile in United States.

Audience size
197K
in United States
Gender
73.3%♀
26.7% male
Age
29.8
average years
Country rank
#59127
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tess Holliday fans

73.3% are female, 26.7% are male, average age 29.8.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Tess Holliday audience in United States
MetricValue
Female73.3%
Male26.7%
Average age29.8
Estimated audience size196,883
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Tess Holliday audience in United States
Age bracketShare%
16-1942%
20-2927%
30-3916%
40-4912%
50+4%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Tess Holliday audience comes from United States.

Worldwide audience distribution share by country for Tess Holliday
CountryShare
United States51.5%
United Kingdom8.3%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tess Holliday audience in United States is strongest.

Fig. 05

Top regions by affinity

Tess Holliday fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~3K1.36×
02Washington~5K1.29×
03Mississippi~2K1.15×
04Oklahoma~2K1.10×
05Kentucky~3K1.08×
06Idaho~1K1.07×
07Maine<1K1.07×
08Alaska<1K1.07×
09Tennessee~4K1.06×
10Washington, District of Columbia<1K1.06×
11Virginia~5K1.05×
12Arizona~4K1.05×
13Wisconsin~3K1.05×
14West Virginia<1K1.04×
15Pennsylvania~7K1.03×
16Ohio~6K1.03×
17North Carolina~6K1.03×
18Iowa~2K1.03×
19Nebraska~1K1.03×
20California~20K1.02×
21Colorado~3K1.02×
22Massachusetts~4K1.01×
23Minnesota~3K1.01×
24Connecticut~2K1.01×
25Utah~2K1.01×
26New Hampshire<1K1.01×
27Missouri~3K1.00×
28Alabama~3K1.00×
29Maryland~3K0.99×
30Delaware<1K0.99×
31New York~10K0.98×
32Indiana~4K0.98×
33Nevada~2K0.98×
34Vermont<1K0.98×
35Illinois~6K0.97×
36Arkansas~2K0.97×
37Rhode Island<1K0.97×
38Montana<1K0.97×
39Michigan~5K0.96×
40New Mexico<1K0.96×
41Louisiana~2K0.95×
42Kansas~1K0.95×
43North Dakota<1K0.95×
44Georgia~6K0.92×
45South Dakota<1K0.92×
46New Jersey~4K0.89×
47Texas~10K0.85×
48South Carolina~3K0.85×
49Florida~10K0.83×
50Hawaii<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Tess Holliday, United States
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tess Holliday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tess Holliday audience
#·InterestCategoryAffinity×
01sheegoFashion & Accessoires181.17×
02Vintage JewelryFashion & Accessoires109.31×
03Ed O'NeillMovies & TV20.00×
04Park Bo-gumMovies & TV20.00×
05TradesyShopping20.00×
06Park Shin-hyeMovies & TV20.00×
071stdibsShopping17.40×
08Luxury BagsFashion & Accessoires11.09×
09The RealRealFashion & Accessoires10.37×
10David's BridalFashion & Accessoires8.31×
11Jeremy Allen WhiteMovies & TV7.65×
12Lane BryantFashion & Accessoires5.31×
13Britney SpearsMusic & Radio4.04×
14Internet celebrityInternet & Social Media3.07×
15MarshallsFashion & Accessoires2.22×
16Do it yourself (DIY)Home & Garden2.01×
17Old NavyFashion & Accessoires1.99×
18Macy'sShopping1.76×
19Kohl'sShopping1.74×
20SupermanMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tess Holliday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tess Holliday audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.21×
Community OrientationOPEN1.63×
IndulgenceJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tess Holliday audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Need for SecurityCONSERVATISM0.70×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tess Holliday have in United States?

Tess Holliday has an estimated audience of 196,883 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tess Holliday fans?

73.3% of Tess Holliday fans are female, 26.7% are male, with an average age of 29.8 years.

03

Which brands do Tess Holliday fans like most?

Tess Holliday fans show strongest brand affinity for Vintage Jewelry (109.31×), Ed O'Neill (20×), and sheego (181.17×) over the country average.

04

Where do Tess Holliday fans live in United States?

Tess Holliday fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Tess Holliday fans also like?

Beyond Tess Holliday itself, the audience over-indexes on Ed O'Neill (20×), sheego (181.17×), Britney Spears (4.04×), and Park Bo-gum (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tess Holliday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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