Rascasse Audience Intelligence

Riding horse Audience in United States

A data profile of the people who buy, follow and care about Riding horse in United States — modelled from more than twelve digital signal sources. Riding horse has an estimated audience of 1,619,113 people in United States.

#7027among Topic in United States#295in Pets & Animals

The average Riding horse fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boot Barn, Reindeer, Veterinary medicine, with strongest over-indexing on Boot Barn (11.73× the country average).

Demographically, the Riding horse audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Riding horse fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Boot Barn.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riding horse profile in United States.

Audience size
1.6M
in United States
Gender
54.5%♀
45.5% male
Age
42.3
average years
Country rank
#16748
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riding horse fans

54.5% are female, 45.5% are male, average age 42.3.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Riding horse audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.3
Estimated audience size1,619,113
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Riding horse audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3917%
40-4923%
50+30%
Fig. 04

Worldwide distribution

32.5%

of the worldwide Riding horse audience comes from United States.

Worldwide audience distribution share by country for Riding horse
CountryShare
United States32.5%
United Kingdom13.0%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riding horse audience in United States is strongest.

Fig. 05

Top regions by affinity

Riding horse fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~6K2.52×
02Montana~10K2.38×
03Hawaii~10K1.85×
04Colorado~40K1.42×
05Tennessee~40K1.37×
06Utah~20K1.30×
07Arizona~40K1.29×
08Idaho~10K1.17×
09Vermont~3K1.13×
10North Carolina~50K1.08×
11California~200K1.06×
12Michigan~40K1.05×
13Florida~100K1.03×
14New Mexico~8K1.03×
15Washington~30K1.02×
16Texas~100K1.01×
17Kentucky~20K1.01×
18Virginia~40K1.00×
19Minnesota~20K1.00×
20Wisconsin~20K0.99×
21Georgia~50K0.98×
22Oregon~20K0.97×
23Illinois~50K0.96×
24South Dakota~4K0.96×
25New York~80K0.94×
26Pennsylvania~50K0.94×
27Indiana~30K0.92×
28New Jersey~40K0.89×
29South Carolina~20K0.89×
30Oklahoma~20K0.89×
31Maryland~20K0.86×
32Connecticut~10K0.86×
33Ohio~40K0.85×
34Missouri~20K0.85×
35Kansas~10K0.84×
36West Virginia~6K0.84×
37New Hampshire~5K0.84×
38Maine~5K0.83×
39Alaska~3K0.83×
40Washington, District of Columbia~4K0.82×
41Massachusetts~30K0.78×
42Arkansas~10K0.78×
43Delaware~3K0.76×
44Louisiana~20K0.73×
45Rhode Island~4K0.73×
46Nebraska~6K0.71×
47Nevada~10K0.70×
48Alabama~20K0.69×
49Iowa~9K0.67×
50Mississippi~8K0.63×
Fig. 06

Affinity by region

Affinity by region — Riding horse, United States
0.63×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riding horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riding horse audience
#·InterestCategoryAffinity×
01ReindeerPets & Animals16.94×
02Boot BarnFashion & Accessoires11.73×
03Medieval TimesMovies & TV10.40×
04Kentucky DerbySports7.89×
05Wrangler (jeans)Fashion & Accessoires7.56×
06Stitch!Movies & TV5.18×
07San Francisco GiantsSports4.55×
08Veterinary medicineBusiness & Career3.76×
09Horseback ridingSports3.61×
10KayakTravel & Leisure3.08×
11Real propertyHome & Garden2.70×
12Rail transportTravel & Leisure2.60×
13RodeoSports2.54×
14Charitable organizationPolitics & Society2.42×
15Hardware storeHome & Garden2.33×
16Nonprofit organizationPolitics & Society2.08×
17GeneticsKids & Family2.01×
18Subscription business modelShopping1.95×
19LivestockPets & Animals1.59×
20MeatFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riding horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riding horse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Community OrientationOPEN1.71×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riding horse audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Luxury OrientationPREMIUM0.77×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riding horse have in United States?

Riding horse has an estimated audience of 1,619,113 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Riding horse fans?

54.5% of Riding horse fans are female, 45.5% are male, with an average age of 42.3 years.

03

Which brands do Riding horse fans like most?

Riding horse fans show strongest brand affinity for Boot Barn (11.73×), Reindeer (16.94×), and Veterinary medicine (3.76×) over the country average.

04

Where do Riding horse fans live in United States?

Riding horse fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Riding horse fans also like?

Beyond Riding horse itself, the audience over-indexes on Reindeer (16.94×), Veterinary medicine (3.76×), Medieval Times (10.4×), and Wrangler (jeans) (7.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Riding horse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Riding horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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