Riding horse Audience in United States

Riding horse logo

Riding horse has an estimated audience of 1,619,113 people in United States. 54.5% are female, 45.5% are male, average age 42.3. Top regions: Texas, California, Florida. Top brand affinities: Tech News, Historic site, Product design, Governor of Michigan, Pro-Ject.

The average Riding horse fan in United States is 42.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tech News, Historic site, Product design, with strongest over-indexing on Tech News (83.33× the country average). Demographically, the Riding horse audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Riding horse fans

Demographic split for Riding horse audience in United States
MetricValue
Female54.5%
Male45.5%
Average age42.3
Estimated audience size1,619,113

Audience persona

The typical Riding horse fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Riding horse in United States
RegionReachAffinity
Texas201,9121.45×
California196,0391.1×
Florida109,7881×
New York70,3550.78×
North Carolina57,7181.18×
Georgia55,0171.1×
Illinois52,0960.97×
Michigan51,9491.23×
Pennsylvania49,7370.91×
Ohio47,4960.95×
Arizona38,8761.18×
Virginia37,5390.95×
Tennessee37,3171.15×
Indiana33,4581.13×
Washington31,3630.97×
New Jersey30,6200.74×
Louisiana26,1721.25×
Colorado26,0631.02×
Kentucky25,6621.26×
Missouri25,1550.96×
Alabama24,8401.1×
Massachusetts24,8100.78×
South Carolina24,3991×
Wisconsin20,5880.85×
Maryland20,3390.73×
Minnesota19,6570.85×
Oklahoma18,5541.03×
Oregon17,6880.95×
Utah16,8341.16×
Nevada14,4860.93×
Iowa13,9971.05×
Mississippi13,8521.04×
Arkansas13,5881.02×
Connecticut12,8590.79×
Kansas12,7631×
Idaho8,8001.08×
New Mexico8,7961.08×
Nebraska7,6890.95×
West Virginia7,1470.95×
Hawaii7,1461.03×
Montana6,4251.43×
New Hampshire4,7110.74×
Maine4,3570.75×
Rhode Island4,1700.81×
South Dakota3,4780.93×
Wyoming3,4691.45×
North Dakota3,3861.02×
Alaska3,3280.96×
Delaware3,0560.68×
Vermont2,9831.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Riding horse audience
BrandAffinityCategory
Tech News83.33×Technology & Electronics
Historic site8.27×Arts & Culture
Product design2.4×Business & Career
Governor of Michigan8.01×Politics & Society
Pro-Ject4.4×Music & Radio
Urban Outfitters1.65×Shopping
Hibachi6.83×Food & Beverages
Throne of Glass6.23×Literature
Fairy godmother6.18×Literature
Goop4.33×Internet & Social Media
Home equity1.59×Home & Garden
Pillow1.69×Home & Garden
Google Home4.85×Technology & Electronics
Mathcore5.81×Music & Radio
Brooklyn College9×Business & Career
JDSU2.13×Business & Career
headspace6.29×Health
Hipster6.24×Politics & Society
Wok4.14×Food & Beverages
Vocal harmony2.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Riding horse audience
TraitClusterScore
PatriotismCONSERVATISM1.48
Community OrientationOPEN1.21
Pet OwnershipJOY1.21
CreativityOPEN1.13
DIY MentalityTHRILL1.08
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Riding horse
CountryShare
United States32.5%
United Kingdom13.0%
Australia6.3%

See Riding horse audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Riding horse have in United States?

Riding horse has an estimated audience of 1,619,113 people in United States, concentrated in Texas and California.

What is the gender split and age of Riding horse fans?

54.5% of Riding horse fans are female, 45.5% are male, with an average age of 42.3 years.

Which brands do Riding horse fans like most?

Riding horse fans show strongest brand affinity for Tech News (83.33×), Historic site (8.27×), and Product design (2.4×) over the country average.

Where do Riding horse fans live in United States?

Riding horse fans in United States are most concentrated in Texas (reach 201,912), California (reach 196,039), and Florida (reach 109,788). These three regions account for the largest share of the active audience.

What other brands do Riding horse fans also like?

Beyond Riding horse itself, the audience over-indexes on Historic site (8.27×), Product design (2.4×), Governor of Michigan (8.01×), and Pro-Ject (4.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Riding horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.