Riding horse Audience in Germany
Riding horse has an estimated audience of 280,227 people in Germany. 74.0% are female, 26.0% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vueling, Arabian horse, Isabell Werth, Tagesschau, Trenitalia.
The average Riding horse fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vueling, Arabian horse, Isabell Werth, with strongest over-indexing on Vueling (20× the country average). Demographically, the Riding horse audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Riding horse fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 37.6 |
| Estimated audience size | 280,227 |
Audience persona
The typical Riding horse fan in Germany is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Vueling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 33,476 | 0.55× |
| Bayern | 26,621 | 0.59× |
| Baden-Württemberg | 18,457 | 0.48× |
| Niedersachsen | 16,690 | 0.61× |
| Hessen | 13,511 | 0.63× |
| Berlin | 9,157 | 0.73× |
| Rheinland-Pfalz | 9,108 | 0.65× |
| Schleswig-Holstein | 9,048 | 0.9× |
| Thüringen | 8,626 | 1.21× |
| Sachsen-Anhalt | 7,997 | 1.1× |
| Sachsen | 7,925 | 0.58× |
| Brandenburg | 7,412 | 0.85× |
| Mecklenburg-Vorpommern | 7,033 | 1.31× |
| Saarland | 6,991 | 2.03× |
| Bremen | 6,861 | 2.86× |
| Hamburg | 5,749 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 20× | Travel & Leisure |
| Arabian horse | 8.35× | Pets & Animals |
| Isabell Werth | 17× | Sports |
| Tagesschau | 2.56× | Movies & TV |
| Trenitalia | 20× | Cars & Mobility |
| Fressnapf | 4.35× | Shopping |
| Eurostar | 15× | Cars & Mobility |
| Pets | 2.07× | Pets & Animals |
| Osteopathy | 15.22× | Health |
| Tate Modern | 11.65× | Arts & Culture |
| Haflinger | 16.48× | Fashion & Accessoires |
| Secret Escapes | 5.39× | Travel & Leisure |
| Cat food | 3.29× | Pets & Animals |
| PIKEUR | 20.21× | Sports |
| Veterinary medicine | 3.38× | Business & Career |
| Hanoverian horse | 16.8× | Pets & Animals |
| Frieze Art Fair | 15.2× | Arts & Culture |
| Last Man Standing (U.S. TV series) | 15.55× | Movies & TV |
| Real property | 3.96× | Home & Garden |
| Appaloosa | 18.3× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.3 |
| Sports Activity | POWER | 1.63 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Indulgence | JOY | 1.36 |
| Sustainability | BALANCE | 1.34 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.5% |
| United Kingdom | 13.0% |
| Australia | 6.3% |
See Riding horse audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Riding horse have in Germany?
Riding horse has an estimated audience of 280,227 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Riding horse fans?
74.0% of Riding horse fans are female, 26.0% are male, with an average age of 37.6 years.
Which brands do Riding horse fans like most?
Riding horse fans show strongest brand affinity for Vueling (20×), Arabian horse (8.35×), and Isabell Werth (17×) over the country average.
Where do Riding horse fans live in Germany?
Riding horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 33,476), Bayern (reach 26,621), and Baden-Württemberg (reach 18,457). These three regions account for the largest share of the active audience.
What other brands do Riding horse fans also like?
Beyond Riding horse itself, the audience over-indexes on Arabian horse (8.35×), Isabell Werth (17×), Tagesschau (2.56×), and Trenitalia (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Riding horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.