Rascasse Audience Intelligence

Riding horse Audience in Germany

A data profile of the people who buy, follow and care about Riding horse in Germany — modelled from more than twelve digital signal sources. Riding horse has an estimated audience of 280,227 people in Germany.

#6399among Topic in Germany#292in Pets & Animals

The average Riding horse fan in Germany is 37.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Horse racing, Paul Schockemöhle, Krämer Pferdesport, with strongest over-indexing on Horse racing (15.11× the country average).

Demographically, the Riding horse audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Riding horse fan in Germany is more female, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Horse racing.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riding horse profile in Germany.

Audience size
280K
in Germany
Gender
74.0%♀
26.0% male
Age
37.6
average years
Country rank
#18233
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riding horse fans

74.0% are female, 26.0% are male, average age 37.6.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Riding horse audience in Germany
MetricValue
Female74.0%
Male26.0%
Average age37.6
Estimated audience size280,227
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Riding horse audience in Germany
Age bracketShare%
16-1924%
20-2918%
30-3920%
40-4923%
50+15%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Riding horse audience comes from Germany.

Worldwide audience distribution share by country for Riding horse
CountryShare
United States32.5%
United Kingdom13.0%
Australia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riding horse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Riding horse fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.62×
02Bayern~60K1.37×
03Bremen~3K1.24×
04Hessen~30K1.18×
05Hamburg~7K1.14×
06Rheinland-Pfalz~20K1.12×
07Baden-Württemberg~40K1.07×
08Saarland~4K1.05×
09Brandenburg~8K0.95×
10Thüringen~6K0.90×
11Mecklenburg-Vorpommern~5K0.90×
12Sachsen~10K0.87×
13Schleswig-Holstein~9K0.87×
14Sachsen-Anhalt~6K0.87×
15Nordrhein-Westfalen~50K0.85×
16Niedersachsen~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Riding horse, Germany
0.83×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riding horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riding horse audience
#·InterestCategoryAffinity×
01HaflingerFashion & Accessoires24.72×
02Paul SchockemöhleSports20.00×
03Krämer PferdesportSports20.00×
04VuelingTravel & Leisure20.00×
05TrenitaliaCars & Mobility20.00×
06Christian AhlmannSports20.00×
07Frieze Art FairArts & Culture20.00×
08Hanoverian horsePets & Animals20.00×
09OsteopathyHealth19.50×
10HorzeSports17.90×
11Ludger BeerbaumSports17.07×
12EurostarCars & Mobility16.83×
13Horse racingSports15.11×
14Tate ModernArts & Culture14.85×
15Arabian horsePets & Animals10.54×
16Western ridingSports8.27×
17Olympic GamesSports7.10×
18Horseback ridingSports5.47×
19Veterinary medicineBusiness & Career5.00×
20TagesschauMovies & TV2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riding horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riding horse audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.13×
Pet OwnershipJOY1.80×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riding horse audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
DIY MentalityTHRILL0.89×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riding horse have in Germany?

Riding horse has an estimated audience of 280,227 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Riding horse fans?

74.0% of Riding horse fans are female, 26.0% are male, with an average age of 37.6 years.

03

Which brands do Riding horse fans like most?

Riding horse fans show strongest brand affinity for Horse racing (15.11×), Paul Schockemöhle (20×), and Krämer Pferdesport (20×) over the country average.

04

Where do Riding horse fans live in Germany?

Riding horse fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Riding horse fans also like?

Beyond Riding horse itself, the audience over-indexes on Paul Schockemöhle (20×), Krämer Pferdesport (20×), Vueling (20×), and Arabian horse (10.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Riding horse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Riding horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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