Rascasse Audience Intelligence

Farrier Audience in United States

A data profile of the people who buy, follow and care about Farrier in United States — modelled from more than twelve digital signal sources. Farrier has an estimated audience of 1,140,698 people in United States.

#8220among Topic in United States#349in Pets & Animals

The average Farrier fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Boot Barn, Reindeer, Veterinary medicine, with strongest over-indexing on Boot Barn (10.89× the country average).

Demographically, the Farrier audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Farrier fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Boot Barn.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farrier profile in United States.

Audience size
1.1M
in United States
Gender
50.9%♀
49.1% male
Age
42.1
average years
Country rank
#21634
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farrier fans

50.9% are female, 49.1% are male, average age 42.1.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Farrier audience in United States
MetricValue
Female50.9%
Male49.1%
Average age42.1
Estimated audience size1,140,698
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Farrier audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3917%
40-4923%
50+28%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Farrier audience comes from United States.

Worldwide audience distribution share by country for Farrier
CountryShare
United States38.3%
United Kingdom13.5%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Farrier fans by region: top regions in United States
#RegionReachAffinity×
01Montana~5K1.59×
02Oklahoma~20K1.33×
03Maine~5K1.30×
04Kentucky~20K1.28×
05Vermont~3K1.26×
06Idaho~7K1.16×
07Iowa~10K1.13×
08Oregon~10K1.12×
09South Dakota~3K1.11×
10Tennessee~30K1.09×
11Colorado~20K1.09×
12Washington~20K1.08×
13West Virginia~6K1.08×
14Arkansas~10K1.06×
15North Dakota~2K1.06×
16Virginia~30K1.05×
17New Hampshire~5K1.05×
18Kansas~9K1.04×
19Nebraska~6K1.03×
20New Mexico~6K1.02×
21Missouri~20K0.99×
22Rhode Island~4K0.99×
23Indiana~20K0.98×
24North Carolina~30K0.97×
25Massachusetts~20K0.97×
26Utah~10K0.97×
27Wisconsin~20K0.96×
28Pennsylvania~40K0.94×
29Alaska~2K0.94×
30Minnesota~20K0.93×
31Alabama~10K0.93×
32Ohio~30K0.92×
33California~100K0.91×
34South Carolina~20K0.91×
35Connecticut~10K0.91×
36Mississippi~9K0.91×
37Washington, District of Columbia~3K0.91×
38New York~60K0.90×
39Michigan~30K0.90×
40New Jersey~30K0.90×
41Texas~90K0.87×
42Arizona~20K0.87×
43Louisiana~10K0.84×
44Delaware~3K0.84×
45Illinois~30K0.79×
46Georgia~30K0.79×
47Maryland~20K0.79×
48Hawaii~4K0.78×
49Florida~50K0.71×
50Nevada~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Farrier, United States
0.69×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farrier audience
#·InterestCategoryAffinity×
01ReindeerPets & Animals16.83×
02Boot BarnFashion & Accessoires10.89×
03Medieval TimesMovies & TV10.50×
04Wrangler (jeans)Fashion & Accessoires8.57×
05Kentucky DerbySports7.32×
06Stitch!Movies & TV5.21×
07Weather forecastingHome & Garden4.33×
08Veterinary medicineBusiness & Career3.65×
09Renewable energyBusiness & Career2.89×
10FedExBusiness & Career2.85×
11Hardware storeHome & Garden2.76×
12Solar energyHome & Garden2.75×
13AuctionShopping2.56×
14Real propertyHome & Garden2.50×
15GeneticsKids & Family2.24×
16PinterestInternet & Social Media2.10×
17Nonprofit organizationPolitics & Society2.07×
18Mortgage loansBusiness & Career1.96×
19BarbecueFood & Beverages1.62×
20FurnitureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farrier audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.05×
Family OrientationCONSERVATISM1.56×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farrier audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
MindfulnessBALANCE0.83×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farrier have in United States?

Farrier has an estimated audience of 1,140,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Farrier fans?

50.9% of Farrier fans are female, 49.1% are male, with an average age of 42.1 years.

03

Which brands do Farrier fans like most?

Farrier fans show strongest brand affinity for Boot Barn (10.89×), Reindeer (16.83×), and Veterinary medicine (3.65×) over the country average.

04

Where do Farrier fans live in United States?

Farrier fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Farrier fans also like?

Beyond Farrier itself, the audience over-indexes on Reindeer (16.83×), Veterinary medicine (3.65×), Medieval Times (10.5×), and Wrangler (jeans) (8.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Farrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Farrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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