Farrier Audience in United States
Farrier has an estimated audience of 1,140,698 people in United States. 50.9% are female, 49.1% are male, average age 42.1. Top regions: California, Texas, New York. Top brand affinities: Finnair, CarGurus, Capital One, Google Maps, AccuWeather.
The average Farrier fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, CarGurus, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Farrier audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Farrier fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 42.1 |
| Estimated audience size | 1,140,698 |
Audience persona
The typical Farrier fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 138,846 | 1.11× |
| Texas | 97,056 | 0.99× |
| New York | 64,951 | 1.02× |
| Florida | 57,650 | 0.75× |
| Pennsylvania | 36,693 | 0.96× |
| North Carolina | 34,357 | 1× |
| Ohio | 32,241 | 0.92× |
| Virginia | 31,599 | 1.14× |
| Illinois | 29,954 | 0.79× |
| New Jersey | 28,928 | 1× |
| Georgia | 28,648 | 0.82× |
| Tennessee | 27,430 | 1.2× |
| Michigan | 25,446 | 0.85× |
| Washington | 24,645 | 1.08× |
| Indiana | 21,125 | 1.01× |
| Oklahoma | 20,793 | 1.64× |
| Arizona | 19,857 | 0.85× |
| Colorado | 19,086 | 1.06× |
| Massachusetts | 19,069 | 0.85× |
| Missouri | 18,356 | 1× |
| Kentucky | 18,194 | 1.27× |
| South Carolina | 16,242 | 0.95× |
| Wisconsin | 15,456 | 0.9× |
| Maryland | 15,179 | 0.77× |
| Oregon | 14,755 | 1.13× |
| Alabama | 14,656 | 0.92× |
| Minnesota | 13,659 | 0.84× |
| Iowa | 12,085 | 1.29× |
| Louisiana | 11,540 | 0.78× |
| Utah | 10,039 | 0.98× |
| Arkansas | 9,816 | 1.04× |
| Kansas | 9,676 | 1.08× |
| Connecticut | 9,242 | 0.81× |
| Mississippi | 8,251 | 0.88× |
| Nevada | 7,043 | 0.64× |
| Idaho | 6,548 | 1.14× |
| Maine | 6,271 | 1.53× |
| Nebraska | 6,139 | 1.07× |
| New Mexico | 5,691 | 0.99× |
| West Virginia | 5,377 | 1.01× |
| Montana | 5,059 | 1.6× |
| New Hampshire | 4,300 | 0.96× |
| Rhode Island | 3,708 | 1.02× |
| Washington, District of Columbia | 2,807 | 0.82× |
| South Dakota | 2,736 | 1.04× |
| Hawaii | 2,706 | 0.55× |
| Vermont | 2,556 | 1.28× |
| North Dakota | 2,331 | 0.99× |
| Wyoming | 2,288 | 1.35× |
| Delaware | 1,902 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| CarGurus | 14.83× | Cars & Mobility |
| Capital One | 9.76× | Business & Career |
| Google Maps | 8.64× | Internet & Social Media |
| AccuWeather | 11.2× | Home & Garden |
| Clint Eastwood | 15.45× | Movies & TV |
| PSV Eindhoven | 55.94× | Sports |
| Bruce Willis | 10.75× | Movies & TV |
| John Wayne | 22.4× | Movies & TV |
| Indeed.com | 5.81× | Business & Career |
| Circle K | 9.78× | Shopping |
| Diane Keaton | 8.02× | Movies & TV |
| Aaron Rodgers | 8.28× | Sports |
| Google News | 7.5× | News |
| Billy Bob Thornton | 10.28× | Movies & TV |
| Beetlejuice | 5.66× | Movies & TV |
| DeviantArt | 8.22× | Internet & Social Media |
| Jason Momoa | 10.83× | Movies & TV |
| Matthew McConaughey | 10.02× | Movies & TV |
| Demi Moore | 9.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.87 |
| DIY Mentality | THRILL | 1.3 |
| Creativity | OPEN | 1.22 |
| Pet Ownership | JOY | 1.19 |
| Spirituality | BALANCE | 1.14 |
| Quality Awareness | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| United Kingdom | 13.6% |
| France | 6.6% |
See Farrier audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Farrier have in United States?
Farrier has an estimated audience of 1,140,698 people in United States, concentrated in California and Texas.
What is the gender split and age of Farrier fans?
50.9% of Farrier fans are female, 49.1% are male, with an average age of 42.1 years.
Which brands do Farrier fans like most?
Farrier fans show strongest brand affinity for Finnair (675×), CarGurus (14.83×), and Capital One (9.76×) over the country average.
Where do Farrier fans live in United States?
Farrier fans in United States are most concentrated in California (reach 138,846), Texas (reach 97,056), and New York (reach 64,951). These three regions account for the largest share of the active audience.
What other brands do Farrier fans also like?
Beyond Farrier itself, the audience over-indexes on CarGurus (14.83×), Capital One (9.76×), Google Maps (8.64×), and AccuWeather (11.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Farrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.