Vortex Audience in United States

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Vortex has an estimated audience of 1,275,752 people in United States. 50.4% are female, 49.6% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: 3D printing, MK, N1 road (South Africa), Winemaking, Northrop Grumman.

The average Vortex fan in United States is 39.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include 3D printing, MK, N1 road (South Africa), with strongest over-indexing on 3D printing (2.23× the country average). Demographically, the Vortex audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Vortex fans

Demographic split for Vortex audience in United States
MetricValue
Female50.4%
Male49.6%
Average age39.1
Estimated audience size1,275,752

Audience persona

The typical Vortex fan in United States is balanced, around 39.1 years old, with strong Individualism tendencies and a notable affinity for 3D printing.

Top regions in United States

Top regions ranked by reach for Vortex in United States
RegionReachAffinity
Texas88,7740.81×
California78,8990.56×
Florida54,5730.63×
Wisconsin41,9892.19×
Georgia39,3751×
Pennsylvania33,6440.78×
New York33,0040.46×
North Carolina31,4340.82×
Ohio30,8340.78×
Michigan29,5960.89×
Washington25,3850.99×
Illinois24,4250.57×
Arizona23,1790.89×
Tennessee23,0160.9×
Missouri22,0571.07×
Virginia21,9020.7×
Colorado21,7671.08×
Utah21,2631.86×
Indiana19,0650.82×
Oregon18,9751.3×
Minnesota18,6601.02×
Oklahoma15,7441.11×
Kentucky15,5710.97×
Idaho15,1082.36×
Louisiana14,8430.9×
South Carolina13,6270.71×
Iowa12,5041.19×
New Jersey12,3530.38×
Alabama11,8210.66×
Maryland11,1530.51×
Arkansas11,0231.05×
Kansas10,7891.07×
Massachusetts10,3800.41×
Montana10,3222.92×
Nevada9,8170.8×
Mississippi8,6590.82×
New Mexico7,8371.23×
Nebraska6,5111.02×
West Virginia6,4851.09×
Connecticut5,3430.42×
South Dakota5,2841.79×
Wyoming4,8292.55×
North Dakota4,1771.59×
New Hampshire3,9710.79×
Maine3,6570.8×
Alaska2,9491.08×
Hawaii2,9220.53×
Vermont1,9640.88×
Rhode Island1,6420.4×
Washington, District of Columbia1,6250.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vortex audience
BrandAffinityCategory
3D printing2.23×Technology & Electronics
MK2.2×Music & Radio
N1 road (South Africa)1.65×Travel & Leisure
Winemaking1.53×Food & Beverages
Northrop Grumman1.84×Business & Career
Generation Iron6.11×Movies & TV
Enfamil1.62×Kids & Family
Irrigation sprinkler2.19×Home & Garden
Better Off Dead (film)2.07×Movies & TV
Totally Spies!2.29×Movies & TV
Boracay1.65×Travel & Leisure
Gouda cheese3.25×Food & Beverages
Cachorros1.64×Pets & Animals
Cachorros1.59×Pets & Animals
The Godfather Part II1.53×Movies & TV
James Beard1.76×Literature
Pendleton, Oregon1.56×Travel & Leisure
Carnivàle1.52×Movies & TV
Gemma Ward1.53×Fashion & Accessoires
IPM1.51×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vortex audience
TraitClusterScore
IndividualismJOY1.26
Convenience OrientationPREMIUM1.22
Early Adopter MentalityPOWER1.16
Community OrientationOPEN1.14
Career OrientationPOWER1.13
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Vortex
CountryShare
United States25.6%
Portugal11.7%
France8.1%

See Vortex audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Vortex have in United States?

Vortex has an estimated audience of 1,275,752 people in United States, concentrated in Texas and California.

What is the gender split and age of Vortex fans?

50.4% of Vortex fans are female, 49.6% are male, with an average age of 39.1 years.

Which brands do Vortex fans like most?

Vortex fans show strongest brand affinity for 3D printing (2.23×), MK (2.2×), and N1 road (South Africa) (1.65×) over the country average.

Where do Vortex fans live in United States?

Vortex fans in United States are most concentrated in Texas (reach 88,774), California (reach 78,899), and Florida (reach 54,573). These three regions account for the largest share of the active audience.

What other brands do Vortex fans also like?

Beyond Vortex itself, the audience over-indexes on MK (2.2×), N1 road (South Africa) (1.65×), Winemaking (1.53×), and Northrop Grumman (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vortex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.