WandaVision Audience in United States

WandaVision has an estimated audience of 575,355 people in United States. 51.8% are female, 48.2% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Nicholas Hoult, Superman, George Clooney, Agents of S.H.I.E.L.D., Michael Gambon.

The average WandaVision fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nicholas Hoult, Superman, George Clooney, with strongest over-indexing on Nicholas Hoult (18.93× the country average). Demographically, the WandaVision audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of WandaVision fans

Demographic split for WandaVision audience in United States
MetricValue
Female51.8%
Male48.2%
Average age37.7
Estimated audience size575,355

Audience persona

The typical WandaVision fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Nicholas Hoult.

Top regions in United States

Top regions ranked by reach for WandaVision in United States
RegionReachAffinity
California76,4021.21×
Texas53,0071.07×
Florida41,8261.07×
New York34,8851.09×
Illinois21,5531.12×
Pennsylvania20,5661.06×
Ohio18,8551.06×
Georgia18,1981.03×
North Carolina18,0011.04×
Michigan15,1581.01×
Virginia14,7511.05×
New Jersey14,4020.98×
Washington14,1701.23×
Tennessee12,4741.08×
Massachusetts12,3361.09×
Arizona11,9191.01×
Maryland10,7611.09×
Indiana10,7231.02×
Missouri9,9971.08×
Colorado9,7281.07×
Oregon8,4431.28×
South Carolina8,3170.96×
Minnesota8,3171.01×
Wisconsin8,0190.93×
Kentucky7,7701.08×
Alabama7,4780.93×
Louisiana6,9430.94×
Oklahoma6,6611.04×
Connecticut5,9691.03×
Utah5,8321.13×
Nevada5,4970.99×
Kansas4,6171.02×
Arkansas4,5560.96×
Iowa4,4480.94×
Mississippi3,9850.84×
New Mexico2,7600.96×
Idaho2,7440.95×
Nebraska2,7120.94×
West Virginia2,5720.96×
Hawaii2,3840.96×
New Hampshire2,2721×
Maine2,0500.99×
Rhode Island1,7530.96×
Washington, District of Columbia1,6420.95×
Delaware1,5130.95×
Montana1,3170.82×
South Dakota1,0630.8×
Alaska1,0250.83×
North Dakota9080.77×
Vermont8990.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WandaVision audience
BrandAffinityCategory
Nicholas Hoult18.93×Movies & TV
Superman3.62×Movies & TV
George Clooney14.41×Movies & TV
Agents of S.H.I.E.L.D.34.59×Movies & TV
Michael Gambon35.02×Movies & TV
Josh Gad26.57×Movies & TV
Bonnie Wright34.44×Movies & TV
Evan Rachel Wood24.84×Movies & TV
24 (TV series)19.86×Movies & TV
The Cleveland Show25.44×Movies & TV
Die Hard13.88×Movies & TV
Autism Awareness6.67×Health
Anime and manga fandom4.35×Literature
Guardians of the Galaxy (film)8.03×Movies & TV
Rachel Weisz10.89×Movies & TV
Diabetes mellitus awareness4.44×Health
Superhero fiction7.59×Literature
Harry Potter2.35×Movies & TV
Jon Favreau14.03×Movies & TV
Arrow8.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WandaVision audience
TraitClusterScore
ExtroversionTHRILL1.55
Early Adopter MentalityPOWER1.5
PatriotismCONSERVATISM1.31
Risk AppetiteTHRILL1.18
LGBTQ+ IdentityOPEN1.16
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for WandaVision
CountryShare
United States28.7%
Brazil6.3%
India5.4%

See WandaVision audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does WandaVision have in United States?

WandaVision has an estimated audience of 575,355 people in United States, concentrated in California and Texas.

What is the gender split and age of WandaVision fans?

51.8% of WandaVision fans are female, 48.2% are male, with an average age of 37.7 years.

Which brands do WandaVision fans like most?

WandaVision fans show strongest brand affinity for Nicholas Hoult (18.93×), Superman (3.62×), and George Clooney (14.41×) over the country average.

Where do WandaVision fans live in United States?

WandaVision fans in United States are most concentrated in California (reach 76,402), Texas (reach 53,007), and Florida (reach 41,826). These three regions account for the largest share of the active audience.

What other brands do WandaVision fans also like?

Beyond WandaVision itself, the audience over-indexes on Superman (3.62×), George Clooney (14.41×), Agents of S.H.I.E.L.D. (34.59×), and Michael Gambon (35.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WandaVision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.