Rascasse Audience Intelligence

WandaVision Audience in United States

A data profile of the people who buy, follow and care about WandaVision in United States — modelled from more than twelve digital signal sources. WandaVision has an estimated audience of 571,031 people in United States.

#18among Sitcom in United States#2938among Movie / TV Show / Series in United States#6311in Movies & TV

The average WandaVision fan in United States is 37.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Agents of S.H.I.E.L.D., George Clooney, Michael Gambon, with strongest over-indexing on Agents of S.H.I.E.L.D. (47.08× the country average).

Demographically, the WandaVision audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WandaVision fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Agents of S.H.I.E.L.D..

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WandaVision profile in United States.

Audience size
571K
in United States
Gender
44.9%♀
55.1% male
Age
37.2
average years
Country rank
#33843
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WandaVision viewers

44.9% are female, 55.1% are male, average age 37.2.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for WandaVision audience in United States
MetricValue
Female44.9%
Male55.1%
Average age37.2
Estimated audience size571,031
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the WandaVision audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3922%
40-4919%
50+15%
Fig. 04

Worldwide distribution

27.6%

of the worldwide WandaVision audience comes from United States.

Worldwide audience distribution share by country for WandaVision
CountryShare
United States27.6%
Brazil6.6%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WandaVision audience in United States is strongest.

Fig. 05

Top regions by affinity

WandaVision fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.22×
02California~70K1.18×
03Washington~10K1.15×
04Utah~6K1.13×
05Illinois~20K1.08×
06Maryland~10K1.07×
07Texas~50K1.06×
08Kentucky~8K1.06×
09Oklahoma~7K1.06×
10Tennessee~10K1.05×
11Missouri~10K1.05×
12Florida~40K1.04×
13Arizona~10K1.04×
14Georgia~20K1.03×
15Massachusetts~10K1.03×
16New York~30K1.02×
17Pennsylvania~20K1.02×
18Ohio~20K1.02×
19Virginia~10K1.02×
20Connecticut~6K1.02×
21Kansas~5K1.02×
22Colorado~9K1.01×
23Arkansas~5K1.01×
24Idaho~3K1.01×
25New Hampshire~2K1.01×
26Rhode Island~2K1.01×
27North Carolina~20K1.00×
28Indiana~10K1.00×
29Nevada~6K1.00×
30New Mexico~3K1.00×
31Michigan~10K0.99×
32West Virginia~3K0.99×
33Maine~2K0.99×
34Delaware~2K0.99×
35New Jersey~10K0.98×
36South Carolina~8K0.98×
37Minnesota~8K0.98×
38Louisiana~7K0.96×
39Iowa~5K0.96×
40Hawaii~2K0.96×
41Alabama~8K0.95×
42Nebraska~3K0.95×
43Alaska~1K0.95×
44Vermont<1K0.95×
45Washington, District of Columbia~2K0.94×
46Wisconsin~8K0.92×
47Mississippi~4K0.91×
48Montana~1K0.87×
49North Dakota~1K0.87×
50South Dakota~1K0.86×
Fig. 06

Affinity by region

Affinity by region — WandaVision, United States
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WandaVision audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WandaVision audience
#·InterestCategoryAffinity×
01Agents of S.H.I.E.L.D.Movies & TV47.08×
02Bonnie WrightMovies & TV39.26×
03Michael GambonMovies & TV39.06×
04Josh GadMovies & TV27.08×
05Death ProofMovies & TV26.84×
06Evan Rachel WoodMovies & TV24.73×
07The Cleveland ShowMovies & TV24.42×
0824 (TV series)Movies & TV23.66×
09George ClooneyMovies & TV17.94×
10Die HardMovies & TV17.90×
11House of Cards (U.S. TV series)Movies & TV15.26×
12Full HouseMovies & TV13.65×
13Jon FavreauMovies & TV13.03×
14JumanjiMovies & TV12.25×
15Nicholas HoultMovies & TV10.56×
16Graphic novelLiterature8.10×
17Superhero fictionLiterature7.85×
18ArrowMovies & TV7.21×
19BeetlejuiceMovies & TV3.47×
20SupermanMovies & TV3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WandaVision audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WandaVision audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
IndulgenceJOY1.42×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WandaVision audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
Design AffinityPREMIUM0.83×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WandaVision have in United States?

WandaVision has an estimated audience of 571,031 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WandaVision viewers?

44.9% of WandaVision fans are female, 55.1% are male, with an average age of 37.2 years.

03

Which brands do WandaVision fans like most?

WandaVision fans show strongest brand affinity for Agents of S.H.I.E.L.D. (47.08×), George Clooney (17.94×), and Michael Gambon (39.06×) over the country average.

04

Where do WandaVision fans live in United States?

WandaVision fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WandaVision fans also like?

Beyond WandaVision itself, the audience over-indexes on George Clooney (17.94×), Michael Gambon (39.06×), 24 (TV series) (23.66×), and Bonnie Wright (39.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for WandaVision. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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