Waterfront Park Audience in United States

Waterfront Park logo

Waterfront Park has an estimated audience of 1,426,315 people in United States. 54.0% are female, 46.0% are male, average age 40.7. Top brand affinities: Israel, Elsword, Kendra Scott, Japanese domestic market, Goop.

Top brand affinities include Israel, Elsword, Kendra Scott, with strongest over-indexing on Israel (2.83× the country average). Demographically, the Waterfront Park audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Waterfront Park fans

Demographic split for Waterfront Park audience in United States
MetricValue
Female54.0%
Male46.0%
Average age40.7
Estimated audience size1,426,315

Audience persona

The typical Waterfront Park fan in United States is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waterfront Park audience
BrandAffinityCategory
Israel2.83×Travel & Leisure
Elsword21.66×Games
Kendra Scott1.53×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Goop2.76×Internet & Social Media
Governor of Michigan3.19×Politics & Society
Jeep Wagoneer2.38×Cars & Mobility
Cam Ward1.58×Sports
Jeep Grand Cherokee (WJ)2.47×Cars & Mobility
Wok2.52×Food & Beverages
Historic site1.56×Arts & Culture
Hibachi2.85×Food & Beverages
Vocal harmony1.64×Music & Radio
Home staging1.9×Home & Garden
Google Home2.3×Technology & Electronics
Hocus Pocus1.69×Movies & TV
Stamp collecting1.6×Home & Garden
headspace3.08×Health
UK garage1.77×Music & Radio
Cherish (group)3.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waterfront Park audience
TraitClusterScore
ExtroversionTHRILL1.29
LGBTQ+ IdentityOPEN1.14
Social Media UsageJOY1.13
Design AffinityPREMIUM1.05
IndulgenceJOY1.03
Luxury OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Waterfront Park
CountryShare
United States82.2%
Canada10.1%
Japan2.3%

See Waterfront Park audiences in other countries

More Concert venue audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterfront Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.